Dynamic Creative Optimization (DCO) will make your life easier as a marketer. However, first, you'll have to master the basics. Tips & tricks in the article linked: 👇👇👇 https://lnkd.in/dvPnvXCh #dco #dynamiccreative #adtech #saas #marketing #advertising
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Here are some easy tips to make your ads more memorable. Alternatively, read more from the blog: https://lnkd.in/dHM_G-Hx #ads #memorable #marketing #advertising #adtech #saas
4 Ways to Make Memorable Ads
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Are you ready to revolutionize your marketing agency's offering and tap into the booming digital signage market?🔥 What is Digital Signage and Yodeck? Digital signage makes it possible to share content on any screen, from anywhere. The potential of this growing market is undeniable, with a projected growth of $35 billion by 2027 and a compound annual growth rate (CAGR) of 9%. Yodeck has been at the forefront of this market, with more than 100,000 screens online globally. All thanks to our cloud-based platform that empowers businesses to easily create, manage, and display captivating content across multiple screens & locations. Now, the Yodeck Partner Programs bring our unbeatably easy digital signage to marketing agencies that want to expand their portfolio with specialized options for new growth: 1. Resell Yodeck directly and add digital signage to your service offerings. 2. Brand your own solution through our White-label proposition. 3. Become an Affiliate and get paid by referring Yodeck. 🤝 Why become a Yodeck Partner? A trusted digital signage solution can add value to your core business and enhance your company profile. Whether you define your own pricing model through the White-label option or resell Yodeck with your own margin and extra services, you can boost your revenue and expand your market reach. Our solution will allow you to offer a turn-key solution to your clients, build an additional recurring revenue stream and increase your customers’ loyalty and satisfaction. More importantly, signing up with our partnership program offers you: 🔸 Competitive pricing model with up to 50% discount. 🔸 Personalized onboarding by a dedicated Account Manager. 🔸 Partner management console to easily manage your partner account & your end-customer's sites. 🔸 Partners kit with marketing assets and sales material to help you effectively promote Yodeck. 👩💻 Why Yodeck? The Yodeck solution offers an array of powerful features such as: Unbeatably easy & cost-effective. 🔸 Free and easily customizable layout templates. 🔸 A broad collection of popular apps to integrate with (Social Media, Power BI, Weather apps, etc.). 🔸 Content scheduling & remote management. 🔸 Wide range of supported players: Raspberry Pi, Android, BrightSign, Tizen, WebOS, Windows, FireOS. 🔸 Extreme Security & Reliability. Schedule a meeting with us now to learn more: ▶️ https://lnkd.in/dsh_FUhj
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Helping Education Businesses Scale Through Better Data, Messaging, & Scientific Experimentation | CEO | $50 Million Spent On Paid Ads
Here's 5 Simple Tests That Will 10X Your VSL Revenue (From The $150 Million Dollar ARR Brand MindValley) #1. Continued Ad Campaign Testing There seems to be a "set-it-and-forget-it" campaign management thinking that is going around the "coaching" world right now. While this may work for some, for most it doesn't. Focusing on testing different hooks, banners, images, creative, and copy is essential to finding new areas of scale. Yes, most of these tests will not work, but you're looking for the 3-5 that do. The ones that will unlock scale at another level. #2. Shift from Webinar to VSL Webinar funnels, while great for education, nurturing, and potential scale, can have issues with long sales cycles. Most VSLs have a shorter sales cycle, resulting in faster time to cash. When Mindvalley shifted to a VSL model, they saw immediate improvements. One well-executed VSL outperformed multiple webinar campaigns combined. #3. VSL Optimization Learning from this brand, I was amazed to hear how frequently they are running tests on the VSL. Everything from hooks, stories, content, sales components, proof, and more. They were running these tests almost on a weekly basis. This constant optimization ensured their VSL remained effective and relevant. #4. Pricing Tests Because this company was running worldwide, they had the opportunity to run price tests based on the regions they were targeting. They tested multiple price points to find the sweet spot for each market. For instance, testing prices like $299, $199, and $99 revealed that $299 maximized revenue without turning away customers. Localized pricing further tailored their offers to different markets, boosting value per click (VPC) by 30%. #5. Layout and Mobile Design Testing They didn't stop at just pricing. They also optimized their landing pages by rearranging sections and making key information more accessible. For example, moving the "How It Works" section higher on the page increased VPC by over 27%. Additionally, they emphasized designing specifically for mobile, as 80% of traffic comes from mobile devices. Testing mobile versions independently ensured a seamless user experience across all devices, leading to significant conversion increases. To truly scale and optimize your VSL campaigns, embrace continuous testing, understand your metrics, and adapt to changing market conditions. It’s not just about running ads; it’s about running them smarter.
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Increasing marketing spend efficiently is a well known lever for business growth. For many consumer companies, a way to unlock additional marketing spend could be via growing LTV, especially if the business relies on paid ads. Higher LTV can strengthen a business and give it more options (e.g., keep the extra margin, invest in marketing spend, invest in other initiatives) rather than running on an acquisition hamster wheel. We’ve used this strategy for Lumin this year. We focused on LTV, growing it to an all time high 📈 This has given us the options mentioned above. This concept can be applied to many consumer businesses whether it’s a streaming subscription like Audible or a consumer product business like Lumin. The below example illustrates this concept via a hypothetical consumer products business: 1) Baseline Scenario >>> $190 RLTV per customer >>> $100K monthly marketing spend, $50 CAC >>> $380K of revenue and $71K (19%) of contribution margin per cohort. Gross Margin LTV is $114 and LTV/CAC is 2.3 2) Scenario A: Brand was able to grow LTV via a $5 AOV increase and an additional 0.25 orders per customer. The brand decides to keep the extra margin rather than reinvest it in additional marketing spend. >>> $225 RLTV per customer >>> $100K monthly marketing spend, $50 CAC >>> $450K of revenue and $103K 🚀 (23%) of contribution margin per cohort. Gross Margin LTV is $135 and LTV/CAC is 2.7 3) Scenario B: Brand has the LTV growth from Scenario A, but decides to reinvest the extra margin in marketing spend. >>> $225 RLTV per customer >>> $132K monthly marketing spend. ($103K Scenario B CM - $71K Scenario A CM= $32K extra). CAC increases to $59 with the extra spend. >>> $500K of revenue 🤑 and $93K (19%) of contribution margin per cohort. Gross Margin LTV is $135 and LTV/CAC is 2.3 Next time you’re thinking about ways to scale marketing spend, the right lever may be through LTV!
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Do you know waste time and money doing new content everything? Repurposing your content is key to tracking what makes your target client ticks. Do you want to make more sales, influence, and boost your brand? REPURPOSE. #advertisingagency #ecommerce #marketing #automation #website #tiktok #olabodebifarin
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CEO at ASN Digital Marketing LLC | Meta Certified | Google Certified | 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐭 | 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐭
How much of your ad budget goes to waste? Ad dollars are precious - follow these expert tips to allocate them for maximum impact and ROI. Discover strategies for budgeting based on campaign objectives, shifting funds to proven top-performers, and leveraging automation. Will optimizing budget distribution improve your cost per conversion? #googleadsconsultant #ppcconsultant
How to Optimize Your Ad Spend? ASN Digital Marketing
https://www.asndigitalmarketing.com
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Speaker of Emerging Technology | Author of DeFi: The People's Money | Founder of Invtron DAO | CEO at Kulassa
#Post Unlocking your company's marketing potential in this digital age has never been more crucial. High-performance marketing strategies are vital for driving conversions and enhancing brand awareness. The key? The right tools. In my experience, one of the most effective tools is Attribution Software, an instrumental solution for marketers that helps determine the effectiveness of various marketing channels. Attribution Software measures channels driving the most sales and conversions, thereby contributing the most value. This information then allows businesses to invest wisely by focusing on channels that yield maximum results. Selecting the right attribution software, however, can be challenging especially when faced with so many choices. The solution? A product that satisfies your unique business objectives while providing comprehensive insights into marketing performance. This is where Kulassa comes in - an industry pioneer providing innovative digital marketing solutions. Kulassa goes beyond merely offering software solutions by placing a keen focus on content marketing, the backbone of any successful digital marketing campaign. They strive to create informative, engaging content which enhances user experience. Opting for Kulassa ultimately means an uplift in ROI and brand awareness. By focusing on winning strategies and minimising ineffective initiatives, businesses can optimise expenditure and bring about long-term benefits like customer loyalty and repeat business. In today's competitive landscape, a robust digital marketing strategy isn't optional but a necessity. Kulassa, with its advanced solutions and commitment to content marketing, is indeed a reliable partner in this journey. Experience the Kulassa Difference at https://kulassa.com. To know more, feel free to connect with me, Malek Almsaddi, CEO of Kulassa at media@kulassa.com. Together, let's unleash your marketing potential! #DigitalMarketing #Innovation #Growth https://kulassa.com
Unleashing Business Growth: Leveraging Attribution Software Effectively » Kulassa
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#Post Unlocking your company's marketing potential in this digital age has never been more crucial. High-performance marketing strategies are vital for driving conversions and enhancing brand awareness. The key? The right tools. In my experience, one of the most effective tools is Attribution Software, an instrumental solution for marketers that helps determine the effectiveness of various marketing channels. Attribution Software measures channels driving the most sales and conversions, thereby contributing the most value. This information then allows businesses to invest wisely by focusing on channels that yield maximum results. Selecting the right attribution software, however, can be challenging especially when faced with so many choices. The solution? A product that satisfies your unique business objectives while providing comprehensive insights into marketing performance. This is where Kulassa comes in - an industry pioneer providing innovative digital marketing solutions. Kulassa goes beyond merely offering software solutions by placing a keen focus on content marketing, the backbone of any successful digital marketing campaign. They strive to create informative, engaging content which enhances user experience. Opting for Kulassa ultimately means an uplift in ROI and brand awareness. By focusing on winning strategies and minimising ineffective initiatives, businesses can optimise expenditure and bring about long-term benefits like customer loyalty and repeat business. In today's competitive landscape, a robust digital marketing strategy isn't optional but a necessity. Kulassa, with its advanced solutions and commitment to content marketing, is indeed a reliable partner in this journey. Experience the Kulassa Difference at https://kulassa.com. To know more, feel free to connect with me, Malek Almsaddi, CEO of Kulassa at media@kulassa.com. Together, let's unleash your marketing potential! #DigitalMarketing #Innovation #Growth https://kulassa.com
Unleashing Business Growth: Leveraging Attribution Software Effectively
kulassa.com
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🚀 Welcome to Plexus Creatives - Your Marketing Partner! 🚀 Are you ready to take your business to new heights in the digital realm? Look no further! At Plexus Creatives, we're here to power your success with a dynamic and innovative approach to marketing. 🌐 Virtual Team Expertise: Our strength lies in our virtual team, a network of seasoned professionals who excel in various marketing disciplines. Whether it's strategy, content creation, design, or analytics, our dedicated experts work seamlessly together to deliver top-notch results. 🎨 Brand Identity & Digital Presence: Crafting a strong brand identity and online presence is essential in today's competitive landscape. Let us help you tell your unique story, create a lasting impression, and stand out in the digital crowd. 🌐 Business Websites & E-commerce: Your website is often the first point of contact with potential customers. We specialize in designing visually stunning, user-friendly websites that not only captivate but also convert visitors into loyal customers. 📱 Social Media Management: Stay ahead in the social media game with our expert management services. We'll develop engaging content, foster authentic connections, and ensure your brand resonates with your audience across various platforms. 💼 Comprehensive PPC Campaigns: Achieve optimal ROI with our pay-per-click campaigns. From keyword research to ad optimization, we employ data-driven strategies to drive traffic and conversions while keeping your budget in check. 📊 CRM & Task Management: Streamline your operations with our CRM and task management solutions. We'll help you stay organized, automate processes, and nurture leads to build lasting customer relationships. 💰 Affordable Monthly Rates: We understand the importance of budget flexibility. That's why we offer competitive monthly rates that allow you to access our top-tier marketing services without breaking the bank. Our transparent pricing ensures you get the best value for your investment. At PLEXUS, we're not just another marketing agency; we're your strategic partner dedicated to your growth and success. Our commitment to excellence and innovation sets us apart, and we're eager to demonstrate the transformative power of our services. Let's connect and explore how we can tailor our expertise to meet your specific marketing needs within your budget. Together, we'll embark on a journey of digital triumph. 🚀 Ready to elevate your marketing game affordably? Reach out today! #MarketingExcellence #DigitalSuccess #MarketingAgency #AffordableRates
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Andrew Ethan Zeng combines the crossroad between digital execution and strategic account management, and is well-versed in delivering end-to-end digital campaigns for clients of all sizes. On the side, he has established and currently runs his own consultancy and e-Commerce businesses, managing all aspects from UI/UX web design through to CRO and paid advertising. He also runs a tech lifestyle YouTube channel, which has grown into the media company, AEZ Media. Through AEZ Media, they get the privilege to explore and share the cutting edge in technology, business, design and lifestyle, through online content creation. Andrew has been privileged to work with the likes of LG, Panasonic, Shopify, Razer and even Alibaba on digital content that has reached millions of people. Andrew’s advice on how to grow a YouTube channel can be applied to most any marketing endeavour, “Start by visualizing how your content will positively impact others—whether that’s to teach, to empower or to simply entertain.” he says. “The goal of the most views, the most subscribers or the most money is not sustainable and a surefire path to disappointment. Then get passionate about your craft and enjoy the journey!” Tell us how taking Andrew’s advice has changed your path for the better and helped you find success. Nucleus Vision Digital and Design Legends A full-service Marketing and Design Agency hero@nucleusv.com www.nucleusvision.digital #branddevelopment #digital #digitalmarketing #digitaltrends #marketing #marketingagency #marketingplan #marketingresearch #marketingtactics #marketingtrends #NucleusVision #NucleusVisionDigitalAndDesign #marketersyoushouldknow #brandmanagers #SMEowners
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