What will the FIFA World Cup 2026™ - Canada, Mexico & USA look like?
With the world's biggest sporting event coming to the world's biggest stage in a mere 2.5 years, I've been asked a lot about this recently in conversations with host committee, agencies and brands.
Well, here is my initial projection (attached).
✅ 16 cities
🌎 48 potential countries
🤔 4 regions
🏟️ Semis and Finals stadiums
With a bit of help from ESPN's test draw for the 48 nations that could qualify, I've added my hunch for where they would play plus what cities would host the knockout round matches and final.
What do you think of 🇨🇦 in the EAST region, 🇺🇸 in the WEST, 🇲🇽 in the SOUTH and 🇧🇷 in the CENTRAL?
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Stay tuned, however, as FIFA should be releasing the 2026 #worldcup match schedule in the coming weeks/ month which will allow the dam to break free for a ton of marketing and partnership planning to finally kick off in early 2024!
#roadto2026 #sportsbusiness #marketing #sportsponsorship