The importance of decarbonising the media supply chain is reaching an all-time high: https://lnkd.in/erT35dfr #marketing #advertising #ads #adtech #sustainability #emissions
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DoubleVerify's latest Global Insights Report reveals how high-quality digital ads reduce carbon emissions, emphasizing the environmental impact of quality media placements. Read more: https://lnkd.in/dvZrqmrs Mark Zagorski #DigitalAds #Sustainability #CarbonEmissions #Advertising #CO2Reduction #Adtechtoday
DoubleVerify, Scope3 Research Shows The Sustainability Benefits of Smart Digital Advertising
https://adtechtoday.com
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Join the movement for sustainable digital advertising! The Acceptable Ads Committee (AAC) is advocating for transparency and awareness about the environmental impact of online ads. A recent study revealed that while many internet users have some knowledge about the carbon footprint of digital ads, there’s a significant underestimation of its actual impact. Find out more: https://bit.ly/3TZMG12 #SustainableAds #EnvironmentalAwareness #Advertising #OnlineAds
Internet Users Want Sustainability Standards For Digital Ads
mediapost.com
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In a recent article, IMPACT+ CPO and Co-Founder Audrey Danthony delves into key environmental indicators to monitor and guide sustainability efforts. She discussed how metrics around Total Volume of Carbon Emissions and Unit Value Comparisons are vital to track progress and assess energy efficiency independently of advertising volumes. She also dives into how to implementing a carbon impact evaluation tool, and why considering granular measurement solutions, scalability, continuous monitoring and more is the right way to go. Click through to read the full article and empower your efforts in reducing emissions in the digital advertising space. Read more: https://lnkd.in/e9DkhFB6 #DigitalAdvertising #Sustainability #EnvironmentalImpact #AdvertisingMetrics
Effectively Reducing Emissions in Digital Advertising: A Path Towards Sustainability
medium.com
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In her latest Medium article, IMPACT+ co-founder and COO Marion Cardona explains why making your digital ads more sustainable doesn't mean you need to sacrifice performance. Read the full article here: https://lnkd.in/dNuPUgz3 And let us know your thoughts in the comments 👇 #sustainability #advertising #sustaintech
Sustainability in Digital Advertising Doesn't Mean Reduced Performance!
medium.com
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Join the movement for sustainable digital advertising! The Acceptable Ads Committee (AAC) is advocating for transparency and awareness about the environmental impact of online ads. A recent study revealed that while many internet users have some knowledge about the carbon footprint of digital ads, there’s a significant underestimation of its actual impact. Find out more: https://bit.ly/3TZMG12 #SustainableAds #EnvironmentalAwareness #Advertising #OnlineAds
Internet Users Want Sustainability Standards For Digital Ads
mediapost.com
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https://lnkd.in/e8JJyXar The incentive to decrease the impact of ad campaigns isn't just moral - it's commercial too, with three-quarters of consumers saying that, in five years, they only want to buy from brands that practise sustainable advertising. Luckily, green advertising is also effective, efficient advertising that drives higher media value. In this article in MediaPost, our CEO Fredrik Kinge explores ways to make media investments that have both the planet and profit in mind. #sustainableadvertising #greenadvertising #highermediavalue #mediabuying Fredrik Kinge | Joakim Attack | Ulrich Boyer | Laura Mähler Nelander | Line Kathea Totten | Munjereen Sadek | Richard Edwards | Colin T. Linggo | Alexandra Matthews
Sustainable Ad Practices: Good For The Planet, And The Bottom Line
mediapost.com
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🌱 Did you know that programmatic ads, while powerful, come with an environmental cost? Recent research sheds light on significant carbon emissions and ad wastage in the industry. 👀 Attention metrics could be one of the game-changing solutions to this problem! Read our full article here 👇 #SustainableAds #Receptivity #GreenAdvertising #Innovation
Unleashing the Power of Attention for a Sustainable Advertising Future
contxtful.com
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Sustainable Business Strategy Consultant: Net Zero, Nature-Positive NbS, Creative Climate Solutions. MarCom Lead | Startup Founder | Business Development Super Connector
The digital advertising sector is taking a step towards environmental sustainability as heavy computer processing is causing a significant impact on the environment via CO2 emissions. But, collaboration with ad partners aware of the issue can help alleviate some of this.
We want to take your marketing program to the next level by making advertising dollars do more for the environment. #adnetzero #greencities #sustainablemarketing
Council Post: Sustainability Is Becoming A Priority For Digital Advertising
forbes.com
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46% of companies have set environmental sustainability goals for 2023. A recent digital advertising sustainability study produced in partnership with AdExchanger, explores how brands, agencies and ad tech companies are powering more sustainable digital advertising. 👉 Learn more about our latest sustainability research report: https://lnkd.in/dvhfXfq5 #sustainableadvertising #sustainabilitycommitments #carbonemissions #netzero #netzeroads #netzeroadvertising #digitaladvertising
How Brands, Agencies and Ad Tech are Powering More Sustainable Digital Advertising | AdExchanger
adexchanger.com
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New universal standards — known as the Global Media Sustainability Framework — aim to solve the digital ad industry's longstanding problem when it comes to measuring sustainability. The new standards will provide benchmark metrics to unify every part of the industry and have the potential to push forward future advertising investment. #sustainability #advertising #digitaladvertising
Sustainability could get a boost when universal standards come out at Cannes Lions | The Current
thecurrent.com
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