The National Football League (NFL)'s Super Bowl was indeed super, and set a new record with 123.4 million viewers -- second only to the Apollo 11 moon landing in 1969!
Close game throughout, with some exciting plays, several standout performances (CMC, Jennings, Mahomes, Chris Jones), and an EPIC finish engineered by Pat Mahomes, AND one heckuva halftime show by Usher & crew. Usher may be the biggest winner of all with his 13-minute halftime SHOW, and all the pre- and post-game media exposure. Absolutely brilliant play by Usher to leverage this exposure to promote his new album and tour. Now that's effective, strategic, awesome advertising, y'all!
Front Office Sports' $52.5 million value estimate is way too low.
:30 spots were selling for $7 MM (estimated)
13 minutes of Super Bowl airtime value = $182 MM (estimated based on above)
PLUS all the pre- & post-game worldwide media coverage
PLUS a deeper partnership with Apple for Usher - will deliver a lot of $$$$ via Apple Music downloads, additional ticket sales, and more
It's likely closer to $250 MM worth of exposure for Usher, and if he & his team do a good job on the backend a lot more.
Dan Runcie, what do you think the real value is for Usher here?
Oh, and in case you forgot, Atlanta Influences Everything
#ATL #ATLcreators #UsherRaymond
The NFL doesn't pay its Super Bowl halftime artists—but Usher earned the equivalent of $52.5 million in exposure for his performance, Apex Marketing tells FOS.
He also released his new album on Friday, and he announced new tour dates this morning.
Our story, with more details: gofos.co/3HTvGCG
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3wI’m the biggest Giants fan i know…lets not get off on the past…..lets hit the town in 2024 tonight and make some new memories yeah? Lets delete the browsing history and the spank bank and make it a point to beat the Philadelphia Eagles and Dallas Cowboys this year No more countdowns Go gmen