New Nordic Way’s Post

#SpaceandAgency REPORTS - June research highlights from Accident Copenhagen: The New Hub for Emerging Designers 1Granary underlines how Copenhagen Fashion Week (CPHFW) is setting the bar high for sustainability while nurturing young talent. The NEWTALENT initiative supports emerging designers with monetary aid, mentorship, and global exposure. This season features innovative brands, making Copenhagen a crucial platform for the future of sustainable fashion. #SpaceandAgencyGroup #SpaceandAgencyreports

Events are powerful platforms that can be leveraged to spark meaningful change. Imagine a world where fashion doesn't just make you feel good, but also does good. This is the future we envision and want to share with you all. Today Joe was lucky enough to be invited by Daniel Scott to present at the Media City Sustainability & Social Value Network about a new sustainable fashion event the agency and The Eyewear Stylist are launching together. A huge congrats to Dan on becoming Co-Chair of this fantastic initiative. We wish you the best with it! Our team is gearing up to launch an event centred around sustainable fashion, a topic close to our hearts. Aiming to not just inform, but to inspire, we're working diligently behind the scenes to craft an experience that will leave a lasting impression and incite action. From engaging panel discussions to immersive activities, we're creating an arena for thought-provoking conversations and learning. The aim? To inspire confidence and action in the pursuit of a sustainable fashion future. Through the use of expertly produced videos, animations, and interactive content, we're set to raise awareness and excite audiences about the importance and feasibility of sustainable fashion. But we're not stopping there. This event is part of a wider communication campaign, designed to engage and inspire long after the event has concluded. Stay tuned for more updates on this exciting project and let's change what people Think, Feel and Do together. Sustainability is not just a trend, it's the future. And it's a future we're excited to shape with you. #SustainableFashion #FashionEvent #EcoFriendly

More ideas on promoting sustainability from an early age. A 8 years old child is a consumer: knows the product, the price, where to buy and recognises the ads. Do they know anything about how fashion industry impacts Earth resources, beginning with water? Another 20 minutes video from GFC Video Library. #consumerbehaviour #sustainfashion

I like this photo from the panel "The future of the fashion designer - pitfalls and opportunities". This panel was a part of the #TransformationConference2024, organized by #ScandinavianMIND and #JuniCommunication within the framework of the #FashioninHelsinki events last week. This plant gives a nice visual metaphor for the desired future of the #fashionindustry: green, thriving, full of live and organic sophistication. However, from the many presentations that I listened to, it seems that the situation is far from that desired image at the moment: it's quite gloomy. ⚡ When asked to characterize Finnish fashion in three words, fashion designer #RolfEkroth responded, "lack of funding." He emphasized that while there are high expectations placed on designers, they do not have access to adequate resources. ⚡ Many young Finnish fashion designers feel lost in their careers. They would like to stay in Finland, but there are limited professional opportunities, and starting their own brand is too risky in the current environment. One potential solution is to organize collectives and work together. ⚡ Finland lacks industry professionals who can mentor and teach aspiring designers about career paths and how to manage a fashion house. ⚡ Fashion industry is a very harsh field for sensitive people. Gen Z values work-life balance and wants to bring more humanity into the business. They need to find their own way of working in this industry. All of these problems are systemic and persistent. Yet, there are always ways to overcome the hurdles. Perhaps it would be easy to see them if more success cases and growth spots were presented at the conference.

🎨💻 I've got a little secret to share with you: Sustainable Design is the most underrated superstar of the Digital Fashion world. 🍃💫👗 We talk a lot about the amazing visual capabilities of digital fashion – the vibrant colors, the spectacular designs, and the dazzling showpieces. However, we often overlook an aspect that makes it even more revolutionary: Sustainability. 🌍💚 Digital fashion is not just about creating a splash; it’s about making waves without making a mess. It offers an opportunity to cut down on waste, reduce our carbon footprint, and promote ethical labor practices. This, my friends, is where the true power of digital fashion lies. 🌊🌱 We have a responsibility to the planet, and digital fashion gives us the tools to fulfill it without sacrificing our creativity. From virtual prototyping to digital clothing lines, we can minimize our environmental impact and maximize our innovative potential. 🚀🔮 So, next time you're wowing the world with your digital designs, remember: you're also a sustainability superhero. Let's keep making the digital world a better place. 🦸♀️💫 #DigitalFashion #Sustainability #FashionTech

An easy and chilling way to get more into sustainable fashion! Check it out

A few thoughts on the sale of Swedish Fashion Council by Svensk Handel to Lili Assefa: It’s concerning that an industry organisation falls in the hands of a private individual. The question becomes: will SFC even function as an industry organisation? Or will they lean into becoming an innovation hub – functioning as an incubator for avantgarde designers and organising Fashion X? The industry needs a unifying organisation. Let’s hope it will get one. More thoughts in my weekly column: https://lnkd.in/gf3HxJ65

I am a great fan of the #circulartextile 10'R -Strategy Framework! 🥳 On our FASHION360 tour we embark on the circular #10'R journey together TOMRA-textiles & Kezzler & Trimco Group. My part of the journey concerns itself on the R0,R1 and R2. These numbers always makes me think about R2-D2. But this is not about #starwars. 👨🎤👨🎤 ESG speak must become product development speak. In this equation the boring weight data becomes so important. Not the weight before bikini season. But the weight of the garment or footwear, the weight of each part of the product, and the weight of each fabric of each part of the garment. The weight data collection has become a burden, instead of a tool to environmental and #EPR- savings decisions. #AGEC offers real #textileEPR savings- when recycled content by weight can be proven. In our FASHION360 tour I address weight among other tools within the R0R1R2 strategies! See you there! Cyrus Gilbert-Rolfe Sander van Veen David Walker RPICA Johan Kesten Johanna Stemberger Jo Eikeland Roald Fredrik Häggström

🌍 Empowering Ambition through Collaboration 🌟 We are incredibly proud of our forward-thinking MA student, Prakriti Choubey, who embodies the spirit of innovation at London College of Fashion. As part of the Next Gen Manifesto group, she advocates for a unified, global approach to reshaping the fashion industry. In her own words: “Our collective represents an interdisciplinary and global understanding of the industry, from supply chains to material innovations and public communication.” Together, we're transforming ambitions into meaningful actions. Join the conversation and explore her insights in this feature on Just Style: https://ow.ly/w9vl50PX9rz

CONNECTING THE DOTS:
THE CONNECTION BETWEEN FASHION AND SOCIETY Last week, we celebrated Helsinki Fashion Week, where I was honoured to work as the head of marketing as well as the closing model. Four days, twelve designers, 50 models, hundreds of visitors- success. Couldn't have done it without the dream team: Aini Husain, Saga Weissmann, Emmi Sainio, Sofia Kostjukova 🖤 This year's theme was the connection between fashion and society. Even tho my main focus is on the luxury industry, and especially luxury (fashion) marketing, fashion and it's connection to society is something I have always been i nterested in and hence decided to do my minor in Fashion Management. During this minor study I spent a lot of hours studying the topic- not only the relationship, but also the tensions between the fashion industry and our society. The fashion industry and our society change, evolve, are disrupted daily- making it crucial for us in the industry to constantly educate ourselves further. Fashion is a reflection of what is happening in real life. The actions and thoughts of individuals have an increasing impact on today’s fashion industry, and social changes on a community level can be recognized on the runways of fashion weeks. What does this mean for the future of fashion? Helsinki Fashion Week 2023 focused on the growing interconnectedness within the industry. By reducing the gap between digital and physical fashion and by reacting more clearly to sustainability demands from consumer communities, this interconnectivity will bring fashion closer to the consumer. Best, Emma 🃏