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This is a potato; a handful of it costs about $2. Take those same potatoes, slice them thin, and fry them. Suddenly, those $2 potatoes are now worth $4 as a plate of potato chips. You can boil these potatoes, mash them up, and season them into mashed potatoes. Now, those $2 potatoes have transformed into a $6 side dish. Do you also know that you can turn those potatoes into vodka? Distill and bottle them up, and now those same $2 potatoes are worth $50 or more as a premium bottle of potato vodka. Moral lessons? 🔺: In agriculture, don't think production alone, think value addition. 🔺: Value addition increases the worth of agricultural products and increases income.

#California continues to dominate the US strawberry market with year-round production, while Florida caters to winter and spring demands. Acreage in California is set to increase by 1.4%, showcasing the state's commitment to meeting domestic and global demands. However, #organic production is projected to decrease by 8%. Learn more about the trends shaping the strawberry industry in the latest USDA report. 🍓 https://lnkd.in/eSK4Z3UK #CaliforniaStrawberries #USDAReport #StrawberryMarket

USDA issued the California Final Grape Crush Report, and both crush totals and average price numbers were strong. "The 2023 crush totaled 3,899,710 tons, up 6.2% from the 2022 crush," noted the report. "The average price of all varieties was $1,036.72, up 11.2% from 2022." With 14+ million treated acres in 2023, grapes consistently represent the No. 2 crop in terms of treated acreage in PURE Intel.

Sugrafiftythree, a new early red seedless grape variety to be branded as Ruby Rush, seems to offer new commercial opportunities for growers. Read more here, https://buff.ly/3OFvNpg #PaltrackNews #GrapeExport #IndustryNews #PaltrackNews

It’s a brand new year, and that means a busy time for those of us in the produce industry. One of the most common resolutions is to eat healthier – a worthy goal! Fresh, organic produce is an important part of that, and we’re happy to provide. As always, we have a full selection to offer. Our import program fills in the gaps where local isn’t available. For local storage items, we have particular volume on the following: Potatoes (all, but especially yellow) | Parsnips | Rutabaga | Red Beets | Leeks | Yellow Onions (Small, Med & Jumbo). #WholesaleProduce #SustainableAgriculture #OrganicProduce #Organic #OrganicFarming #Volume #HalfYourPlate #NewYearsResolutions

From asparagus shortages to changes in harvest locations, we've got the lowdown on tomatoes, bell peppers, sweet peppers, squash, cucumbers, and beans. 🌎 Learn about the challenges faced by growers, the impact of weather on plant stress, and how it's shaping the market. Get the scoop on reduced cauliflower production, improved textures in lettuce, and how cooler temps are affecting leafy greens. All this and more in our Produce Market Report! #freshproduce #producemarket #cheflife

The NGF Global team has simplified #agribusiness!!! Sourcing through this network: ✔️ You speak with the #farmer ✔️ You negotiate only with the farmer ✔️ You pay the farmer Many of the assumptions are eliminated in contracting through this network in turn allowing more profitable business to take place. Very proud of the NGF Global team This is Agribusiness made Easy! Source Smarter! #agriculture #foodmanufacturing #sourcingandprocurement #petfoodindustry #foodresearch #foodandbeverageindustry #foodsupplychain

I can't wait to grow some purple tomatoes in my garden -- with twice the amount of antioxidants (anthocyanins) found in blueberries! The July 2021 issue of the NYT Magazine article, "Learning to Love GMOs" is an informative read for anyone interested leveraging the power of science to create a more diverse array of fruits and vegetables that have broader taste appeal: https://lnkd.in/gDH63ctG ...favorite quote in article about reducing fear over GMOs, "almost everything we grow and eat today has had its DNA altered extensively. For millenniums, farmers, discovering that one version of a plant — usually a random genetic mutant — was hardier, or sweeter, or had smaller seeds, would cross it with another that, say, produced more fruit, in hopes of getting both benefits. But the process was slow." What are your thoughts on GMOs or amazing CRISPR technology to improve the nutritional value of fresh foods?

Amidst a landscape where every penny and every potato counts, RPE, LLC is proud to share the latest from the fields and the markets in our 'Potato and Onion Insights'. Our VP of Sourcing & Grower Relations, Greg Zdroik, reports an intriguing trend from Florida where the demand for new crop red potatoes is outpacing supply, a clear signal of market appetite. Meanwhile, our Director of Account Management, Mackenzie Hammond, sheds light on the onion market, where pricing and demand are as robust as ever, challenging us to think beyond the usual layers. From the steady flow of yellow potatoes to the tight grip on onion supplies waiting for the Texan and Californian harvests, there’s a story behind each figure. Are you peeling back the layers of your market strategy? Let's dig deeper together. 

Great quality, but low pricing on California mature green tomatoes California harvest of mature green tomatoes is currently centered in the Coachella Valley, the very southern part of the state. The desert season started on May 10 and will finish next week, by June 14 or 15. Up until California's season started, the market was strong. "In the three months leading up to the California season, the market was around $20," says Todd Giardina with family owned DiMare Company. "However, as soon as we started, there was a flush of field-grown Rounds from everywhere and the market dropped to $10." Prices have been low since then. #grow🌱 #agriculture #supplychain #trade #usa🇺🇸 #markets #commodities #tomatoes🍅 #stagflation #california☀️ #demand #volume #freight #coachella