New Fare reposted this
Loved talking with Katie Deighton for this piece in The Wall Street Journal on branded produce. 📰 🍎 🥗 I remember giving a #trends presentation in 2016 (!) when I was still at Whole Foods Market on produce borrowing from the “grocery playbook” to differentiate themselves and connect consumers more deeply with agricultural practices (think Bowery Farming, Gotham Greens, Smallhold). Katie’s piece is a fun look at today’s fruit and veg landscape and the development of that playbook we saw in its early years at WFM. So great to see Ark Foods, one of our first investments at New Fare, highlighted, and an early player to cultivate a #brand centered around their specialized varieties: shishito peppers, honeynut squash & heirloom tomatoes. 🌶 👩🌾 🍅 Great read, and still early days of (what once were) commodities utilizing the #CPG game to grow loyalty! New Fare Hallie Bonnar Sriya Koganti Leland Carter The Wall Street Journal Michael Sinatra Noah Robbins Eduardo Mestre Lindsay Belfatto Andrea Hernández Benjamin Walker Mary Beth Vultee https://lnkd.in/e-mJ3kfS
Noah Robbins
2mo
Thanks Elly! Love having you on our team!
Hallie Bonnar
2mo
Great piece! Katie Deighton Elly Truesdell Noah Robbins Ark Foods
Max Kabat
2mo
Commodities can be damn sexy.
Cory Fischer
2mo
Such an interesting read. Love seeing the evolution of branded produce in today's market.
Gotham Greens
2mo
Excellent piece!
Tal Garden🎗️
2mo
Elly Truesdell interesting article.
Sriya Koganti
2mo
Super interesting article!
Kathryn Flouton
2mo
Angel Mendez Julia Knott Red Tomato, Inc.worth the read!
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2moGreat read! One particular type of produce that I notice is salads/greens. You can clearly see each company trying to make their branding stand out. Little Leaf and Organic Girl always stick out for me when I am going to the grocery store.