Having a hell of a lot of fun is one of our core principles, perhaps best symbolized by the anniversary bike, given to each coworker on their 365th day of employment at New Belgium. It's our way of paying homage to our origin story, showing appreciation to the ones that keep the beer flowing, and deepening coworker culture through our shared love of the bicycle. This year marks 25 years of this unique perk, first imagined by former coworker Mason Lathrop in 1999. We'll let him tell that story: "[The idea for an] anniversary bike came to me because I wanted a bike -- really, I needed a bike -- and was trying to think about how to get one. Even in the early days of NBB, biking was a big part of the culture. We had bike lunch, where on random days if you had ridden your bike to work you would get a free lunch. I proposed to [co-founder] Kim Jordan that we buy Fat Tire bikes and give them to people on their first anniversary. She thought about it and went for it." Over the next 15 years, we partnered with a few different bike companies to design and build custom Fat Tire cruisers. Then, in 2016, with the opening of New Belgium Asheville, we switched to 10-speeds to accommodate Asheville's hilly terrain. This year's custom commuter, designed by our friends at Brooklyn Bike Co., pays homage to our "Born on a Bike" legacy, marrying classic and bold components in the spirit of Belgian tradition. It's rugged, it's beautiful, and in our opinion, the best way to get from Point A to Point B(eer).
I love this!!! I would LOVE to have something like this where I work!!! Showing employees how much they are appreciated is important not only to the employee, but to the company as well! A happy and appreciated employee is a productive and loyal employee! They take pride in their work when their company takes pride in them! This is awesome!!!
I love this so much and have been wanting to work for New Belgium for YEARS. I’d move from Denver to Fort Collins in a heartbeat to work for one of my favorite (and best) breweries in the world New Belgium Brewing! One day it’ll happen 🍻
i remember visiting the brewery in like 1996/97 and seeing all the bikes on the racks out front..
This is so cool. We need ALL of these bikes!
The 2024 is looking mighty nice!
Love how this company and Bells treat their employees. Lots of appreciation…..
I think I assembled over a thousand of these between 2009 and 2018. Jessie Nimm and Derek D. O'Keefe could attest to that.
That's really cool. Do they have any electric bikes?
This is such a cool way to celebrate for the employee and company! 🙌🏼
East Division Field Trainer at Red Robin
2moI own 8 of them as an avid lover of NBB!