Steven Clift’s Post

LinkedIn Games? Reader retention is necessary for ads. Puzzles and Games are the latest (and greatest) tools to keep readers on the page. First it was online newspapers... New York Times. Los Angeles Times. Then the News Sources Followed on their websites... Fox News, USA Today. Now Linkedin has introduced games and puzzles to their viewers. Mind you these are no simple teasers, yet reader retention, a.k.a. online page retention is necessary. The fight for the almighty viewer has brought a reason for people like you and me to pay attention every day to the site. Those fun follies might take you 10 minutes to accomplish, but on the backend that brings in solid numbers for retention. It will offer LinkedIn a showing of solid numbers for ads, subscriptions and more. This approach is nothing to sneeze at as getting people involved in websites has always been a priority. This new way to grab eyeballs isn't anything that, well, new. Newspapers built a following in the late 1800's by introducing puzzles on the comic pages to bring in more subscribers. It was a tried and true method of getting more people to buy a paper. In 2024, it's a way to get more people to come to Linkedin on a daily basis. All of this is to say this is a great thing. I support any and all types of puzzles and games. It's a way to connect without all the messy worldly stuff going on. And it's a way to relax. So LinkedIn, welcome to the puzzle and game world. We know it's going to be a fun, interesting gaming adventure! #LinkedIn #puzzles #games #solving #news #gamer #gaming

LinkedIn Games is NOT the new Wordle. Somasundaram's release backs LinkedIn's launch of their 3 new games with the potential to * ignite old connections, * bring people closer to rally colleagues/batchmates through company/industry leaderboards, & * join a broader conversation (through daily discussion threads). Now, even though the games are one-a-day & well-designed, I don't believe LinkedIn games will be become a popular phenomenon through social sharing like Wordle because a. the first mover advantage isn't there, and b. the games are not AS widely accessible & easy. Instead, daily games can motivate existing users to check their LinkedIn daily, thereby increase engagement with the platform. (I'm not going to open LinkedIn, play a game, ignore 21 notifications and log out.) There also seems to be a push to install the mobile app for better gameplay. [More DAU, More App Installs] For players, these short, simple games don't exactly offer a sense of achievement ("Yay, I've solved the impossibly difficult problem after spending hours" or "Yay, I'm better than others because this puzzle could only be solved by very few people"). The "broader conversation" is the game-changer. While the current games in themselves don't seem to offer a lot of scope for discussing strategies, it creates a possibility for games & puzzles enthusiasts to connect. On a professional platform, this is a rare opportunity to connect based on shared personal interests (that also happen to be of a non-intrusive nature, accessible to a very wide audience & are not limited by identity markers). However, this will only be possible if the conversation is truly "broad" with a platform/community approach. The sad alternate is a series of endless "look at my high score!" posts & comments. #LinkedinGames #Platforms #Gaming #Product #Community

LinkedIn launches games as a new way to connect Want some amicable water cooler talk that won’t result in someone spoiling the hot new TV show before you’ve had a chance to catch up? That’s LinkedIn’s thinking with new puzzles available now on the professional platform. Games, you say? Yep, there are three, playable on both desktop (in the LinkedIn News column) and mobile: Pinpoint, a word association game Queens, a logic game Crossclimb, a word trivia game Each can be played once daily, taking a few minutes to solve. Why games? You may remember when seemingly everyone was sharing their Wordle scores and debating the best starter word. Experts suggest that because Wordle is easy to play and to share, it fulfills our needs for control, connection with others, and competence. LinkedIn is betting that same shared experience will translate to its games, giving users a way to bond with co-workers, colleagues, and new contacts. For example, leaderboards will display rival alma maters and companies in the same industries to inspire camaraderie and friendly competition. Users can also see which connections have played the same games, offering an opening for conversation. Short daily games… … like this can be habit-forming, but not time sucks, encouraging people to return to a platform or outlet repeatedly for a quick break, and also to read articles or otherwise engage. The New York Times has seen substantial growth by using that model in its $6/month gaming subscription. In 2023, the app was downloaded 10m times and the NYT enjoyed a 10% bump in Q3 subscription revenue. And as for LinkedIn, we’d gladly take someone sharing a puzzle score with us versus an awkward “hope this message finds you well.”

Puzzle games on your newsfeed on LinkedIn - what's your take? LinkedIn has confirmed that that’s currently working on a new, in-app games element, which would enable LinkedIn users to take part in puzzle games in the app, with their scores then added to their company’s performance for competitive corporate rankings. Read more on this in the article below from Social Media Today, LLC https://lnkd.in/eeT4t5py

Hello, Everyone! As I gear up for an optimistic 2024, I've got some exciting plans that will propel us to new heights, solidifying Board game Revolution as an essential asset to the gaming industry. The growth has been phenomenal, surpassing expectations and speeding ahead at a pace I never imagined. Eight years have swiftly passed, and I have no intention of hitting the brakes anytime soon. I'm honored to share this fantastic hobby with such a remarkable community! Some Stats: In 2023 alone, BGR coordinated more than 200 promotions comprised of giveaways, emails, banners etc. thus bringing our grand total to almost 1500 since our inception back in late 2015/early 2016. We've partnered with over 500 publishers in that time and helped see so many wonderful projects come to fruition! I'm very appreciative and humbled to be included on so many creative endeavors. What started as a part-time hobby has evolved into a full-time career, marking three years of BGR as a registered and trademarked LLC. I'm deeply grateful to everyone who has believed in and supported me along this rewarding journey. I take great pride in what I do, and I hope that people’s experiences in the hobby are enhanced by my efforts. New Content: Yet, true to my nature, I'm not resting on my laurels. Beyond the 4th Annual BGR Meeples Choice awards, amazing giveaways, reaching 100k members in our Facebook Community and expanding our collaborations (including increased support for retail releases), I'm delving into the creation of distinctive new content that I believe is currently missing in the landscape. Brace yourselves for a new live series based on community-driven "round table" type discussions. We will be covering an array of issues the hobby faces as well as other current hot topics. This undertaking will transition into a full-fledged BGR podcast and dedicated website to streamline access to everything we have to offer. Transparency: On a final note, I want to talk about one of our core philosophies: transparency. It's important to emphasize that my opinions and anyone on the BGR team are individual and not influenced by any partnerships we might have. While BGR offers paid promotions, it minimally affects our personal expressions. I don't accept compensation to make sponsored posts, but like any gamer, I will post about and discuss projects I am interested in and feel deserve the attention as well as share games I've played and reasons why I may or may not have enjoyed them. This commitment to honesty, even at the cost of potential financial impact, is my way of maintaining personal and professional integrity. I wish you all a wonderful and game filled 2024! Sincerely, Thomas Covert Board Game Revolution

If you aren't spending enough time on Linkedin.. now you can play games as well on here. Luckily you are limited to once per day.. perhaps so employers don't block LinkedIn? There are 3 games: 1. Pinpoint: guess a category based on clues 2. Crossclimb: a word puzzle similar to a game I played as a kid I no longer remember 🤦♂️ 3. Queens: the goal is to add a crown emoji in every row, column and colour-coded region on the board without the emojis touching each other I am wondering if they will add advertising of course ;) Check the games out here: https://lnkd.in/ecSmKiyP

LinkedIn Now Wants Us To Play Games 🎮 LinkedIn has launched three new puzzle games - Pinpoint, Queens, and Crossclimb. But why? 🤔 It is said they want to give people a way to exercise their brains while taking a quick break, but also give people a reason to connect with others. And these games spark banter, conversations, and even a healthy bit of competition among professionals around the world. 🔵 But Here's How It Helps The Platform 👇 🕹 Boost user engagement: With over a billion users, LinkedIn is looking for ways to keep people on the platform longer. The games are designed to be quick and easy to play, fitting into a busy work schedule. 🕹Capitalize on the growing trend of word puzzles: The success of Wordle and the increase in user engagement for The New York Times after acquiring it is seen as an opportunity for LinkedIn to replicate that success. 🕹Strengthen connections between members: The games can be a way for people to connect with their existing network over a shared interest and potentially reconnect with those they haven't interacted with in a while. Have you tried the newly launched games on LinkedIn? How was your experience? #linkedingames #linkedin #linkedinforcreators #latestupdates #news #marketing #digitalmarketing #contentcreation

🎮 Games on LinkedIn: Connect, Learn, and Have Fun! 🚀 LinkedIn added three puzzle games — Pinpoint, Queens, and Crossclimb — on desktop and mobile. The games: - Pinpoint is a word association game 🔤 - Crossclimb combines trivia with clever wordplay - ⁠Queens is sudoku without numbers 🔠 🧩 Why LinkedIn Games? 1️⃣ Enhance Cognitive Skills: Sharpen your problem-solving, critical thinking, and decision-making abilities. 2️⃣ Boost Productivity: Taking short breaks to play brain games can actually enhance your productivity. It's like a mental workout that refreshes your mind. 3️⃣ Connect with Your Network: Games provide an informal way to engage with your professional contacts. You can discuss strategies, share tips, and even challenge each other. 4️⃣ Fun and Learning: Who said work and play can't go hand in hand? These games are not only entertaining but also educational. Learn new words, improve your geography knowledge, and enhance your problem-solving abilities. 🛠️ How It Works: ✅ Daily Play: Each game can be played once a day. So, make it a part of your daily routine to exercise your brain while sipping your morning coffee. ✅ Share Your Scores: After playing, you can share your scores with friends. Compete with your connections and see who can achieve the highest score! ✅ Streaks: LinkedIn encourages consistency by tracking your streaks. Come back every day to maintain your winning streak and challenge yourself. 🔥Get Started: Jump into LinkedIn Games today! Head over to the Learning section on your LinkedIn profile and start playing! Let’s embrace this exciting new way to learn and grow together. Happy gaming, LinkedIn! Start playing LinkedIn games: https://lnkd.in/gRvXaZSp #LinkedInUpdates #LinkedInGames #Games #LinkedIn #SocialMedia *********************************************** Sathish Ganesh #reviewswithSathish

I regularly play games on LinkedIn. When LinkedIn introduced games, I was a bit apprehensive. I was scared that LinkedIn may transform into Facebook or worse. But I was wrong. LinkedIn did not lose its charm, somehow, those games made it better. Queens This Sudoku-inspired game is a stimulating mental workout. It improves spatial reasoning and strategic planning skills. If you are a fan of chess, or puzzles, you will love it. Crossclimb An upgrade to regular crossword puzzles, Crossclimb tests your vocabulary and general . Players have to create and organize a ladder where only one letter will change. This one is my favourite as it keeps me on my toes. Pinpoint Pinpoint is a word association game where players guess words related to a specific category with minimal reveals. The options may seem unrelated, but they are not. Sounds a bit familiar? Yes, it's a bit like Wordle. It's a great game to sharpen your linguistics ability and vocabulary. I can play these games only once a day. This stops me from wasting hours playing games or mindless scrolling. PS: Did you play these games? What's your best score!

LinkedIn Launches Gaming: 3 Logic Puzzles Aimed at Extending Time Spent on Its Networking Platform | TechCrunch Back in March, TechCrunch broke the news that LinkedIn was quietly testing the waters for games on its platform — word and logic puzzles similar to Wordle. Now, in an effort to attract more users and increase engagement, the platform is launching three of those games officially. Queens, Crossclimb and Pinpoint — respectively testing your abilities in logic, trivia and word association — will be available globally starting today, both via a direct link to the games and by way of LinkedIn News, the division that developed them. Similar to Wordle, each of these games can be played just once a day. For now, you can invite your first-degree connections to play a game together, and your status — whether or not you’ve played a game, and how well you fared — can be shared with those connections if you opt in. Read More ~ https://lnkd.in/d-Ft9CX3 #LinkedIn #Gaming #Puzzles #SEO #SEM #DigitalMarketing #Business #Search #SocialMediaMarketing #Entrepreneur #SmallBiz #Marketing #MarketingStrategy #CEO #CMO #CTO #SMEs #SMBs