Julie Friedman Bacchini’s Post

Google is notifying some advertisers that they must switch from paying for Google Ads via credit or debit card to bank-based payment options by July 31 or face account suspension. This move aims to encourage high-spend advertisers to use more automated payment methods, such as monthly invoicing with 30-day payment windows or direct debit for automatic payments, providing better scalability for ad investment. While this change offers benefits like flexibility and control for high-growth spenders, it may lead to account suspension and cash flow issues for some advertisers, as it removes the popular cash flow flexibility provided by card payments. Google is informing affected high-growth accounts throughout 2024, though the specific criteria, such as spend thresholds, remain unclear, and manager accounts must update billing centrally. To learn more, be sure to read Search Engine Land's article on it. Link: https://bit.ly/3VP1L6k

Google Ads credit/debit card payments to end? Picked up from https://lnkd.in/eZyKgWcj that Google are moving their larger spend Google Ads advertisers away from being able to pay by credit/debit cards. Here's my take on it: 1. Google need to be ongoing showing they're profitable so removing card-related charges helps with any decreases in ad revenues. 2. There are additional time/financial costs to the businesses that have to move away from card payments. 3. Google will likely move all advertisers to pay in that way ... the temptation of making an extra 2-3% on ad revenues ($237billion in 2023) will be too much. #googleads #profitability #googleprofits

#GoogleAds phasing out card payments! 📢 Attention advertisers, Google is notifying some advertisers that they must transition away from paying for Google Ads via credit or debit card by July 31 or face account suspension. Impacted advertisers will only be allowed to use bank-based payment options going forward: 1. Monthly Invoicing (Google’s recommended approach) with 30-day payment windows 2. Direct Debit for Automatic Payments, where available Cards will no longer be accepted for these accounts, which Google says provide “flexibility” and “control” benefits for high-growth spenders. #PPC #Advertising

🚨 Important Update for Advertisers 🚨 Google Ads announces changes in payment methods! Starting July 31, Google Ads will no longer accept credit or debit card payments from high-spending advertisers. Affected advertisers are required to transition to bank-based payment options like Monthly Invoicing or Direct Debit. I can see this shift posing challenges for some advertisers, especially as we approach Q4. #GoogleAds #DigitalMarketing https://lnkd.in/eF6UEwKT

New Post: Google Ads phasing out card payments - https://lnkd.in/gqGKTrq5 - Google is notifying some advertisers that they must transition away from paying for Google Ads via credit or debit card by July 31 or face account suspension. The big picture. The move is part of Google’s effort to steer high-spend advertisers toward more automated payment methods better suited for scaling ad investment. Details. Impacted advertisers will only be allowed to use bank-based payment options going forward: Monthly Invoicing (Google’s recommended approach) with 30-day payment windows Direct Debit for Automatic Payments, where available Cards will no longer be accepted for these accounts, which Google says provides “flexibility” and “control” benefits for high-growth spenders. Why we care. While this creates a system for more frictionless, automated monetization for Google, this could lead to account suspension and cashflow issues for advertisers. The catch. While more automated, the change eliminates a popular payment option that provides cashflow flexibility via cards for some advertisers. Who is affected. Google is notifying impacted “high-growth” accounts throughout 2024, though criteria like spend thresholds are unclear. Manager accounts must also update billing centrally. The email & reaction. Jeremy Brandt founder of We Buy Houses shared the email he received: Brandt isn’t happy with this update: “This change will cost us $250k+ per year. It does not benefit the customer in any way. In speaking with other business owners, I think this is going to cause a lot more negative press/blowback than may have been expected.” What they’re saying. “The Monthly Invoicing billing method is best suited for your account(s) given the flexibility it provides high-growth customers,” Google told impacted advertisers. Ginny Marvin, Google Ads Liaison, posted about the update on X: “We notified a small segment of advertisers that the billing options available for their Ads accounts are changing. This means that some customers will move to bank payments via monthly invoicing or direct debit from a bank account. To make this transition as easy as possible, we already launched new tools and features to help customers through this process and to ensure minimal disruption to their accounts.” What’s next. July 31 is the deadline for impacted advertisers to update billing methods before facing potential ad account suspensions. - #news #business #world -------------------------------------------------- Download: #Google #Font #Tester - https://lnkd.in/gKAZYbVN

Google is informing some advertisers that they need to switch from paying for Google Ads with credit or debit cards to bank-based payment methods by July 31, or they risk having their accounts suspended. Is this move part of Google’s strategy to encourage high-spend advertisers to adopt more automated payment methods, even though Google Ads credit card payments are already automated and well-suited for scaling ad investments? As Google notifies impacted "high-growth" accounts throughout 2024, advertisers must update their billing methods by July 31 to avoid potential account suspensions. Affected advertisers will need to use either Monthly Invoicing or Direct Debit. This change is causing quite a stir among advertisers. Many are upset because they’ll lose out on the credit card points they’ve been earning, which they often redeem for perks like free first-class flights, hotel stays, and gift cards. I understand how some feel it's unfair because advertisers who can still use credit cards essentially get a discount. For example, those who used to get 2% in credit card rewards could pass those savings on to their clients. Now, without those rewards, their advertising costs effectively increase by 2%. I think that this change overlooks the practical benefits that credit card payments offer to advertisers, especially smaller businesses. Credit cards often provide a buffer period, allowing businesses to manage their cash flow more effectively by delaying the outflow of cash. This buffer can be crucial for small and medium-sized enterprises (SMEs) that may not have substantial cash reserves. Additionally, the loss of credit card rewards can translate into significant additional costs for these businesses, as the rewards often help offset some of the advertising expenses. Google's justification for the move is centered around the idea that bank-based payments will offer more flexibility and control. However, this perspective may be more aligned with Google's operational efficiencies rather than the financial realities faced by its diverse advertiser base. While larger advertisers might be able to adapt without significant disruption, SMEs could face increased financial pressure and reduced operational flexibility. Have you received this email update from Google? How do you think it will affect your business? Share your thoughts in the comments!

Google Ads phasing out card payments Google is notifying some advertisers that they must transition away from paying for Google Ads via credit or debit card by July 31 or face account suspension. The big picture. The move is part of Google’s effort to steer high-spend advertisers toward more automated payment methods better suited for scaling ad investment. Details. Impacted advertisers will only be allowed to use bank-based payment options going forward: Monthly Invoicing (Google’s recommended approach) with 30-day payment windows Direct Debit for Automatic Payments, where available Cards will no longer be accepted for these accounts, which Google says provides “flexibility” and “control” benefits for high-growth spenders. Why we care. While this creates a system for more frictionless, automated monetization for Google, this could lead to account suspension and cashflow issues for advertisers. The catch. While more automated, the change eliminates a popular payment option that provides cashflow flexibility via cards for some advertisers. Who is affected. Google is notifying impacted “high-growth” accounts throughout 2024, though criteria like spend thresholds are unclear. Manager accounts must also update billing centrally. The email & reaction. Jeremy Brandt founder of We Buy Houses shared the email he received: Brandt isn’t happy with this update: “This change will cost us $250k+ per year. It does not benefit the customer in any way. In speaking with other business owners, I think this is going to cause a lot more negative press/blowback than may have been expected.” What they’re saying. “The Monthly Invoicing billing method is best suited for your account(s) given the flexibility it provides high-growth customers,” Google told impacted advertisers. Ginny Marvin, Google Ads Liaison, posted about the update on X: “We notified a small segment of advertisers that the billing options available for their Ads accounts are changing. This means that some customers will move to bank payments via monthly invoicing or direct debit from a bank account. To make this transition as easy as possible, we already launched new tools and features to help customers through this process and to ensure minimal disruption to their accounts.” What’s next. July 31 is the deadline for impacted advertisers to update billing methods before facing potential ad account suspensions. June 15, 2024 at 12:19AM

📢 Important Update for Google Ads Advertisers: Continue Using Your Credit Card for Payments! 🚀 Starting July 2024, Google Ads will no longer accept credit card payments for high-spend advertisers*. This change might disrupt your business’s advertising budget and cash flow management. But don’t worry – we have a solution! With Billhop, you can continue leveraging your credit card for Google Ads payments, maintaining all the benefits such as prolonged payment terms. 💳✨ Learn more about how Billhop can help you navigate these changes and improve your cash flow management in our latest blog post here: https://lnkd.in/d_qmBNik Have questions or need assistance? Feel free to contact us: https://lnkd.in/dVe3wvWU #GoogleAds #DigitalMarketing #Billhop #CreditCardPayments #MarketingStrategy #CashFlowManagement * https://lnkd.in/gMQYzy87

Google Ads is making changes to how advertisers pay for their ad accounts, moving away from credit card options towards bank-based methods like ACH, wire transfers, or paper checks. To do this, Google is force-converting thousands of advertisers from credit card payments to alternative payment methods, threatening account suspensions to those who don't comply. On Thursday, June 13th, Google sent emails to its high-spending advertisers, notifying them of the forced change. The email outlines the new billing options, emphasizing that only bank-based payment methods will be accepted, excluding credit or debit cards. In the email sent to affected advertisers, Google states that monthly billing is best suited to ‘high-growth’ advertisers due to the “flexibility it provides eg, access to a credit line, monthly invoices with 30 days to pay, greater control over spend, more reliable.” Advertisers are advised to switch to Monthly Invoicing, Google's recommended approach with 30-day payment windows, or Direct Debit (if available) for Automatic Payments. Failure to comply with this change by July 31, 2024, could result in account suspension. Naturally, advertisers are not happy about this, with many of them voicing their concerns on X. In response, Ginny Marvin, Google's Ads Liaison, stated on X that the change aims to provide a more consistent billing experience across advertisers. Marvin assured a smooth transition with minimal disruption. She also noted that these changes impact only a 'small segment of customers,' although the specific criteria, like spend thresholds, remain unclear. The big question is, will more advertisers face similar forced changes in the future?

🔔 Attention Marketers and Advertisers! 🔔 BIG NEWS from the digital advertising world! 🌐 Google Ads is bidding adieu to card payments. Yes, you read it right! 💳❌ This change will undoubtedly have a profound impact on how we manage our advertising budgets. It's a crucial time to revisit our strategies and adapt to these evolving digital landscapes. As we navigate this transition, let's discuss and share our insights! 💡 How do you think this change will affect your advertising strategy? What alternative payment methods do you plan to use? Let's leverage this platform to learn from each other and prepare for the future of digital advertising. After all, change is the only constant, and those who adapt, succeed! 💪 #GoogleAds #DigitalMarketing #Advertising #ChangeIsComing #AdaptAndSucceed