Have you heard about the Cheez-It Tostada by Taco Bell? If you've been on Instagram or TikTok this past week, chances are you have! Let's do a quick deep dive on this campaign that garnered over 11.5 MILLION TikTok views in the span of a week. Taco Bell and Cheez-it had a 3-stage approach to announce their new menu item. 1️⃣ Instagram Blackout - Taco Bell entirely wiped their socials, and then utilized creators to build hype as to what could be happening. Examples: Nick Jackson: https://lnkd.in/eeXnBeub 2️⃣ The Announcement - Taco Bell released on TikTok a video of a speaking event revealing the new Cheez-it Tostada, to a total of 3 million views. Announcement - https://lnkd.in/ew5uvVFY 3️⃣ Influencers - This is where the campaign truly sparked. All of the build-up and hype generation from the activated creators led to a mass amount of UGC creators such as Lukefoods, Sarah Margaret, reviewing the Cheez-It Tostada, with many of which receiving 2 million views each! Examples: Luke Foods - https://lnkd.in/es8qjPQV Sarah Margaret - https://lnkd.in/eijuFXpf Overall, the campaign received over 11.5 million views on TikTok, and is the perfect illustration how properly leveraging influencers can significantly boost engagement and attain stellar results.
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Social Selling| eCommerce Sales| Pharmaceutical Sales|Startups| I help professionals & entrepreneurs improve their sales skills and streamline their sales processes by providing effective leadership training and support.
Hey Marketers. Want to see how influencer marketing can crush your goals? Look no further than Pepsi's “No Shakin' Carry Go” campaign. This campaign wasn't just about selling soda. It was about speaking directly to Nigerian millennials with content they actually cared about. They partnered with influencers, like musicians and comedians, people their audience already knew and loved. These influencers created relatable videos showcasing how Pepsi fit into their everyday lives - cooking, shopping, just hanging out. Fans loved it! Over 22 MILLION views and 76,000 user-generated videos later, Pepsi was the talk of the town (or should I say, the market). This campaign skyrocketed their brand awareness and engagement with Nigerian millennials. Why did it work? - Authenticity: People connect with real people, not just ads. Pepsi let their influencers shine. - Relatable Content: This made Pepsi feel like a part of the audience's lives. - Fan Participation: The user-generated video contest turned fans into brand advocates. Influencer marketing can be a game-changer, but it's all about strategy. Choose the right partners, create engaging content, and don't be afraid to let your audience join the fun. #QueenofSales #salesprofessionals #womenleaders #socialselling #digitalsales #techsales
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this year we are continuing our work with HelloFresh to promote their meal-kit delivery service. so far we have worked with influencers across the world to generate content for Instagram and YouTube. content creators showcased how they benefit from the ease and simplicity of cooking using HelloFresh meal-kits. our partnership with HelloFresh continues to generate global exposure for the brand. we are able to reach their demographic through working with carefully selected influencers that gain the attention of the brands required target audience. so far, we were able to exceed over 6.6 million engagements, creating a cost per engagement of £0.02! #uorconsultancy #influencer #influencermarketing #influencermarketingagency #digital #digitalmarketing #hellofresh #recipes #mealkit
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Chipotle Mexican Grill in their hashtag #ChipotleLidFlip challenge on TikTok in 2020 exemplifies the importance of social media listening, understanding your campaign goal, and the effectiveness of influencer marketing. These are key aspects that all social media marketers can learn from as we move into 2024: Social Media Listening: • Organically posted an employee doing his signature move at the end of a line. • The Reel received millions of views on Instagram, the marketing team took note of this success. • Most importantly, capitalized on the employee's signature move by creating a UGC challenge. Understanding Campaign Goal: • Promote free delivery for Cinco de Mayo with the app. • Understood their biggest audience on the app was Gen Z. • Met Gen Z where they were, on TikTok! Influencer Marketing: • Utilized a trusted influencer. • Understood that influencers are more trusted than friends and family when recommending products. When given the choice to research a successful social media hashtag campaign, I naturally turned to my Chipotle roots. #influencermarketing #socialmediamarketing #socialmedialistening #usergeneratedcontent #generationz #chipotle #campaignoptimization #hashtagstrategy
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🧐 Influencers and Spirits: How Micro-Influencers are Shaping Beverage Choices 🧐 Micro-Influencers, who command a follower count ranging anywhere from 10,000 to 100,000 on popular Social Media platforms like Instagram, are playing a pivotal role in shaping consumer choices in the beverage market. Through their posts, stories, and reviews, these Influencers share their experiences and opinions about different beverages, subtly influencing their followers' preferences and purchase decisions. With their authentic content and high engagement rates, they're transforming the way Brands connect with consumers. In our latest blog, we'll delve deeper into the rise of micro-Influencers in the beverage industry and how they're shaping consumer choices. 🔗 https://lnkd.in/gW3UJ6p9 1. Micro-Influencers in the Beverage Industry 2. Practical Tips for Leveraging Micro-Influencers 3. Influencer-Founded Beverage Brands 4. Top Beverage Influencers to Follow (@danielwellington , @ASOS , @neoncoat) https://lnkd.in/gW3UJ6p9 #MushroomMedia #MushroomMediaIo #DigitalStrategy #DigitalMedia #DigitalMarketingAgency #DigitalMarketing #Marketing #InfluencerMarketing #BeverageIndustry #BeverageAlcohol #BevAlc
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Founder & CEO of Gen Z VCs | Forbes 30 Under 30, 2023 & 2022 LinkedIn Top Voice | Gen Z Speaker & Creator (200K) | Oxford
Coachella is the "Met Gala for Influencers"... here's how soda startup poppi won Coachella by taking a different approach than any other brand: investing in ONE influencer (who's already created 50M+ impressions for them in 3 days) 🌟 Coachella is the largest festival in the country, attracting 650,000 visitors each year over 2 weekends, but more importantly, billions of eyeballs on social media (474.5K posts alone on TikTok under #Coachella). It happens just outside Los Angeles, the influencer mecca, so you see thousands of influencers make the trek every year... many in partnership with brands. In the past few years, brands have started investing in "Influencer Houses," inviting 5-20 creators to all stay in their branded house and create festival content, some being paid $10K+ on top of being invited. However, very few will invest in a full house/experience branded around a single creator because it's risky... however, it also helps you stand out in a sea of branded experiences. This is exactly what Poppi did this year by partnering with THE it girl influencer, Alix Earle (6.6M on TikTok). Last year, Alix brought in 119M impressions alone from Coachella, so there was some past success Poppi could rely on for their activation to celebrate the launch of their new "Lemon Lime" flavor at the festival. They branded their house "Coachearla" (a nod to Alix's last name) and flew out Alix & 5 of her friends on a private jet. The entire house was decked out with Poppi -- decals on mirror for selfies, Poppi lemon lime sodas on every table, branded pool floats, tinted green windows... the whole works. And at the center of Alix's trademark "get ready with me" videos, she had a Poppi in hand talking about the brand organically. In the first 3 days alone, Alix's videos already have 50M+ views, and everyone is talking about Poppi. When other brands zig... it pays off to zag 💫 #coachella #brandstrategy #influencermarketing #eventmarketing #creatoreconomy #contentcreator #contentcreators #socialmedia #socialmediamarketing #brandmarketing #socialmediamanager #businessnews
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Nano Influencer Expert | Co-Founder at Gifta | Leveraging the new wave of influencers & creating authentic user-generated content at scale
We got Kellogg Company over 5 million impressions without ONE macro influencer. Why? Because the power of the nano & micro influencer is on the rise & under utilised. Last week we visited our client Rui Frias at Kellogg Company to present the results of our most recent campaign. Rui had a fantastic idea 💡 “Shall we send 11 boxes of cereal to 200 influencers to increase knowledge and reach of Kellogg’s products, and in return, increasing basket size from shoppers” YES, LET’S DO IT!!!! We then sent 2,200 cartons of cereal off to 200 nano & micro influencers. Which resulted in: A 95% post rate. 835 pieces of content (UGC) Over 5 million impressions. FIVE MILLION!! Nano and micro influencers are where it’s at!! When brands relinquish control and let the creators create…. MAGIC Happens!!! Can’t wait for the next campaigns with Kellogg’s and Pringles this year!!!! Watch this space. EXCITING!!!!!! Kellanova Pringles #influencer #marketing #ugc #brand
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--"Founder & CEO of Viral Candy Media | Solving Your Marketing Pains |Crafting Success in the Influencer World |".
🎉 𝐃𝐮𝐧𝐤𝐢𝐧' 𝐃𝐨𝐧𝐮𝐭𝐬 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐃𝐨𝐧𝐮𝐭 𝐃𝐚𝐲: 𝐀 𝐒𝐰𝐞𝐞𝐭 𝐒𝐮𝐜𝐜𝐞𝐬𝐬! 🍩 A few years back, Dunkin Donuts' Donuts launched a highly successful influencer marketing campaign for National Donut Day, and it's been a hit ever since! Partnering with Trilia Media and Collab, Dunkin'Donuts offered a simple but irresistible deal: get a free donut with the purchase of any beverage. Here's how they did it: 📱 Social Media Takeover: Eight popular influencers took over Dunkin's Snapchat channel, creating fun and engaging content around donuts. They announced the takeover on Snap Inc., Instagram, and Meta, reaching millions of fans. Influencers Involved: Skyler Bouchard (@diningwithskyler) Megan & Liz (@meganandliz) Aww.Sam (@aww.sam) Kenzie Nimmo (@kenzienimmo) Harris Heller (@harrisheller) Corey Scherer (@coreyscherer) Marcus Perez (@markaaaay) 📍 Custom Snapchat Geofilters: Dunkin' provided unique Geofilters accessible in-store and through Snap codes, enhancing the interactive experience for fans. 🕒 Strategic Timing: The campaign was strategically organized across three time zones in different cities, ensuring maximum reach and engagement. Results: 📈 10X increase in Snapchat followers on National Donut Day. 👥 3 million people reached across all platforms. 🥳 Highest viewed Snap Inc. story for the brand to date. 💬 40K total engagements across all platforms. 📸 Hundreds of thousands of Geofilter uses, leading to millions of peer-to-peer views. The campaign's success demonstrates the power of clear offers, creative content, and strategic influencer partnerships. It's a great reminder of how engaging, visually appealing content can drive customer action and brand loyalty. 🌟 #InfluencerMarketing #SocialMedia #MarketingStrategy #BrandSuccess #DunkinDonuts #NationalDonutDay #campaignday3 #day3ofchallenge
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🌟 Revamp Your Restaurant Marketing with TikTok! Looking to elevate your restaurant’s marketing game? Discover how TikTok can be your secret weapon! 🚀 Blog Post Alert: Innovative TikTok Marketing Strategies for Restaurant Success 👈 Dive into our latest blog post and explore game-changing strategies like: Trend-Jacking – Tap into viral trends and showcase your restaurant’s unique vibe! Behind-the-Scenes Sneak Peeks – Build trust and authenticity with your audience. User-Generated Content Contests – Engage your customers and amplify organic promotion. Collaborate with Influencers – Reach new heights by partnering with local influencers. Interactive Menu Showcases – Make your menu the star of the show with engaging TikTok features. Don’t miss out on these cutting-edge tips to boost your restaurant's visibility and customer engagement! ✨ 🔗 Read the full blog post here: https://lnkd.in/eYZnJfFE #RestaurantMarketing #TikTokStrategies #SocialMediaSuccess #FoodieFun #MarketingTips
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