Kroger’s results earlier this week showed a clear picture of a company that is struggling to generate meaningful growth. Notably, Kroger’s headline sales continue to fall below both the prevailing rate of inflation in grocery and below the overall growth of the market. So both volumes and market share are sliding, an indication Kroger is on the back foot. Some of the weakness is because Kroger customers continue to cut back as household incomes remain under pressure. Kroger is not the only food retailer suffering from this, but it has not been able to offset this erosion by picking up new customers. From our data, Kroger has been a net loser of customers over the past quarter. Admittedly, defections are driven by a small number who have moved to more value focused players like Walmart and Aldi, but this nevertheless has a material impact on growth. The dynamic also underlines that Kroger is perhaps not doing enough to push value for money and low-price messages to its shoppers. I chatted with Reuters about the issues that won’t, at least for some time, be disguised by a merger with Albertsons. Link to article in comments. #retail #retailnews #grocery #food #supermarkets #consumers
Excellent analysis. Prioritizing perception vs actual reforms.. Albertsons merger would be just a convenient life extension of already expired system…
Kroger must hire a CEO who can take the company to the next level. For all of their press releases claiming how efficient the company has become, Kroger is a company with too much costs and complexity. There are too many competing projects and strategies. I can make an argument for and against Kroger acquiring Albertsons. What’s certain is that Kroger wants to acquire a company with even more costs and complexity than they have. Kroger must double down on their relationship with Ocado. Ocado is strategic to Kroger’s future regardless if they merge with Albertsons. However, a merger with Albertsons significantly elevates the strategic necessity of Ocado. In my opinion, Kroger should acquire Ocado. There are many benefits to doing this, primarily, Kroger will no longer have to pay massive fees to Ocado. This will immediately make Kroger profitable in online grocery. I also like the idea of Kroger acquiring Ocado for this reason: Tim Steiner, the Founder and CEO of Ocado, can be named the CEO of Kroger or the combined CEO of Kroger and Albertsons.
Two thoughts: 1. just how distracted is the C-suite given the lumps/bumps from the much-anticipated merger; 2. And I think #Kroger has struggled with this for awhile -- what are they really known for? Being everywhere (convient store locations)? Having lots of "stuff"? But that is like a ton of other grocers. Maybe they need to be really good at something -- fresh produce, meat/seafood, deli/meal replacement, whatever. That is how you can win in a price-driven environment without racing to the bottom. PS -- aren't they supposed to be the customer data/analytics leaders? What is that telling them?
Over the past two plus years they have cut staffing and reduced standards so much that I’ve switched to a competitor. Cleanliness has never been less of a priority. Out of stocks are plentiful. Most of time there are zero cashier lines open, and even with that only half of the self checkouts open. Kroger has made it very clear they don’t want people to come into their stores. I’ve never before felt that so overtly from a retailer.
Kroger has gone too far pushing their own brands in categories where they don’t belong. Customers are shopping smart as prices continue to escalate and buy brands they trust. Dunkin’ or Starbucks coffees will always out perform Kroger brand.
They need to take a lesson from H.E.B! Best grocery chain ever….once they open a location near me, I am gone!
Walmart Aldis Target are all taking a bite of of the grocery business
Added to this is the very poor customer service and high employee turnover. I noticed this in several Fry's Food Stores (Kroger brand) in the Phoenix/Scottsdale area.
Thanks for sharing
Managing Director and Retail Analyst at GlobalData Retail
1mo🔗 Link to article: https://www.reuters.com/business/retail-consumer/kroger-beats-first-quarter-same-store-sales-estimates-steady-grocery-demand-2024-06-20/