Nectar360’s Post

Now the adrenalin has settled time to reflect on IAB UK's inaugural Retail Media Upfronts. Wasn't it great to be in a room where you didn't have to explain the basics? So lovely to see so many familiar faces amongst the crowd and catch up. Thank you to Amir Rasekh for setting up the discussion, The Digital Voice™ for all your support and Nectar360's amazing panellists: Yara El Saadani, Henry Eccles & Rob Edwards. My takeouts - 1. There is so much innovation in this space - standardisation will be key. Nectar360 is proud to be part of IAB UK & ISBA's discussions on this...watch this space! 2. Retail media is so much more than ROAS and should be as firmly part of an awareness as a conversion campaign. 3. The customer is king! So great to hear many of our peers reinforce this message. My thoughts for next year - There will be many more retail media networks in existence (Superdrug & Co-Op making announcements only yesterday) - ease of use and differentiation will be key. I hope we'll proudly enter the discussions around sustainability within the programmatic supply chain. I know we'll see a lot of exciting innovation within the store environment. What can you see in your crystal ball for retail media in 2024? #retailmedia #nectar360 #iabupfronts

On April 16, we'll be joining Justuno and other industry experts to discuss how same-session conversions and cart abandonment are influenced by proactive engagement and compelling brand narratives crafted from data. Register to learn: ▪ Strategies for crafting compelling brand narratives from your data ▪ Techniques for leveraging profile data across marketing tools ▪ Insights into merchandising, SMS engagement, and ad performance ▪ Tips for capturing emails and enhancing feedback flow https://lnkd.in/erEXKMmh #ecommerce #buyerpersonas #commercemarketing #SMSmarketing

Jamie Hoey, Country Manager, Australia from Wunderkind hosted an engaging roundtable discussion at eComm Evolve Forum Sydney today around the topic of “Doing ‘More with Less’ in a Tough Economy – Building a Cost-Efficient ECommerce Marketing Mix”, where he delved into essential strategies for marketing efficiency and sustained growth: - Uncovering new tactics to maximise marketing efficiency, empowering lean teams to achieve more with less. - Reducing reliance on costly third-party audiences from Google and Facebook. - Harnessing the power of first-party data and owned audiences and channels. - Driving greater loyalty and Customer Lifetime Value (CLTV) by optimising revenues from existing customers. #marketingmix #focusnetwork #focusnetworkevents #eCommEvolve #eCommerceForum #eCommerceleaders #eCommercetrends

Here's how to shorten your repurchase length and increase your monthly revenue! AdScale's BI shows you your store's repurchase frequency. Note this, and the recommendation of how short to make it. In this example, we're at 178 days, and we want to get to 151 days - a 27 day difference. Now create a new audience segment; one with customers whose last order date is between 97 and 151 days ago. Your strategy to drive orders from this audience can use a few channels: 1) Target them in your advertising with a special offer 2) Use your special offer in an email campaign 3) Use the special offer in an SMS campaign Your goal is to drive the purchase to now, and bring down your time between repurchase. By the way, this strategy will also help increase your returning customer rates as well! This is just another way that using first-party data can have a meaningful impact on your sales and revenue. Still not using first-party data to grow your store? Start your FREE 14-day trial of AdScale today! ➡️ adscale.com #adscale #ecommerce #marketing #sales

Social Commerce Emerges as the Star for MSMEs in E-commerce! -There has been a paradigm shift for MSMEs, with social commerce taking center stage in the e-commerce arena. Leveraging social media platforms, MSMEs are tapping into a vast and engaged audience, transforming their business landscapes. - The integration of social commerce is proving instrumental in expanding reach, fostering customer engagement, and driving sales. This shift emphasizes the importance of digital strategies for small businesses, showcasing agility in adapting to evolving market trends. #SocialCommerce #MSMEs #EcommerceTrends #DigitalTransformation #BusinessInnovation #MarketInsights

Last week I had the opportunity to talk about consumer engagement in front of 200 decision makers in Copenhagen at #SavantEcom. Nordics appear as very advanced markets in terms of social commerce, loyalty, and consumer data. It strenghtens our goal to be stronger over there and continue helping as many brands as we can to achieve great consumer engagement strategy. It goes through acquiring more knowledge and data about consumer interest and behaviour in order to increase marketing performance such as ultra-targeting and conversion rate.

cCommerce, or connected commerce, is revolutionizing the way businesses engage with customers. It's about leveraging social media messaging platforms and personalized conversations to create seamless buying experiences. Stay ahead in the digital era & incorporate cCommerce into your business strategy today with Zbooni! https://www.zbooni.com/ #cCommerce #BusinessInnovation #LinkedInLearnings 

Retail media has been one of the hottest topics of conversation within Australia’s advertising industry. What’s lesser known, but arguably an even more important topic, is retail data. Retail data enables marketers to connect ad spend to real-world sales, enabling brands to reach more relevant shoppers beyond simply a retailer’s owned media channels or websites. We've been busy in this space, launching unique partnerships with the likes of Circana and helping our partners build a robust first party data strategy ahead of a pivotal year for adtech ahead. Let's talk more! #retaildata #thetradedesk #

#RetailMedia is projected to surpass $100 Billion by 2027, becoming the fastest growing ad channel, however there are hurdles to overcome. 📌 Suppliers face challenges in personalizing customer interactions due to limited direct engagement and smaller customer databases. Additionally, their inconsistent application of best practices across different operations, particularly in media and advertising, hinders effective personalization 📌 Excelling in personalization not only significantly increases revenue but also aligns with rising consumer expectations for personalized experiences. Personalization should be integrated throughout the entire retail journey, leveraging diverse media channels for effective consumer engagement. 📌 Personalization offers suppliers benefits like higher ROI, enhanced customer engagement, and strategic positioning. The growth of digital marketplaces and platforms further broadens the scope for effective retail media strategies, presenting new opportunities for targeted advertising and personalized consumer interactions. Awesome article from dunnhumby by Miriane de Castro Schmidt and Richard Dawson on “The power of personalisation for suppliers” https://lnkd.in/eXVrbRrs #commerce #data #adtech

Navigating the digital landscape with wisdom from Paul Greenberg: 'Ecommerce is not just about technology, it's about people.' 💻🤝 Let's not forget the human touch in the age of technology-driven commerce. Building meaningful connections and understanding your audience is key. How do you balance tech and human connection in your e-commerce journey? Share your insights! 🌐💬 #ecommerce #ecommerceinsights #humanconnection #digitalcommerce