Neal Sherman’s Post

#GreenNudge: In-store cues & nudges promote sustainable product choices Today's green nudge example comes from Sille Krukow at Krukow. As a leading Nudge and Behavior Design consultancy, Krukow is dedicated to measurable change. They create tailored strategies using design thinking, psychology, and nudging to make the right decisions easy in areas such as sales, performance, circularity, sustainability, and safety. 👉 What unsustainable behaviour needs to change:   On average, a single grocery store emits CO2 equivalents of 635 passenger cars annually. With over 60,000 supermarkets in the United States alone, the retail market plays a significant role in reducing global emissions. To mitigate this impact, it's imperative to steer shoppers towards more climate-friendly choices. People are creatures of habit and tend to stick with familiar routines, like walking the same aisles in the supermarket, or grabbing the usual products, regardless if they’re environmentally friendly or not. This habitual behaviour makes it challenging to adopt sustainable shopping practices, as individuals may resist change, or see eco-friendly alternatives as inconvenient. To break these routines, adding some friction can help people to stop, think, and reconsider their choices. 👉 The Green Nudge:  As one of the biggest Nordic retailers, Coop launched a climate lab in 2022 called 'Klima Kvickly' in Aarhus, Denmark. This store serves as a testing ground for how a climate-neutral supermarket can operate. Here they tested 93 in-store nudges to guide customers toward climate-friendly grocery shopping. The store features numerous climate-related information: such as seasonality for fruits and vegetables, the climate impact of product transport, cultivation, and preparation, and which meats have higher environmental impacts. By creating a unified visual language with vibrant cues and subtle nudges, they made customers attentive to this communication, disrupted shopping routines, sparked curiosity in sustainable products; resulting in more environmentally conscious choices. The result: This innovative climate-store approach effectively directed shoppers toward eco-friendly choices, encouraging "more greens and less red meat." Additionally, sales within the entire fruits and vegetable category increased by 69%, and customer perception of climate-friendly choices soared from 7% to 65%. Coop reduced CO2 emissions by 14%, achieving their 2030 climate goals in just six months. Apart from the climate-related benefits, the introduction of the green interventions resulted in a 123% revenue increase, making the test store the best performing Coop supermarket in Denmark. This underscores how climate-friendly practices, when implemented right, can enhance profitability and demonstrate that sustainability is a viable business strategy. Are you aware of any other nudges that help to promote more sustainable choices? Feel free to comment or get in touch: hello@green-nudges.com

Excellent retail case from Denmark how to use BeSci principles to promote sustainable product choices. Thanks Sille Krukow and team for that inspirational example and for being the Green Nudges Consulting retail experts. Laura Sommer, PhD Janick Oswald

Today's exciting read brings you on a journey - envisioning the future of sustainable shopping. It revolves around the concept of Zero-Waste Eco Retail: It’s not just an eco-buzzword anymore, but a revolution in the making. Step into the world of Zero Zen Store, an awe-inspiring initiative by a London based family. They are ardent lovers of anything eco-friendly, natural, sustainable and plastic free. They’ve decided to put all these elements together under one roof, offering you organic, cruelty-free, sustainable and eco-friendly products for your home and travels. To learn more about how this change is shaping up the future of retail, visit this unrivaled article that presents an in-depth examination of the emerging trend of zero-waste eco retail. 💼 🌱 https://UKT.news/?p=10150 Join us in exploring how small changes in our shopping habits today can lead to greater changes for our future! 🌳 #ZeroWaste #SustainableShopping #EcoRetail #GreenRevolution #ZeroZen

Interesting to see innovative reuse schemes in #Germany turning the conventional shopping experience upside down! This article from The Guardian sheds light on the importance of keeping products in circulation. Let's embrace sustainability and rethink our approach to consumption. #reuse #retail #circulareconomy #sustainability https://lnkd.in/dFhHbWy9

This marks a significant milestone for reusability. I believe one of the primary paths towards achieving a circular economy is by gaining the trust of major brand owners in embracing the evolution and transition towards this economic model. European counterparts have policies that are ahead in many ways which is why I see this as the crucial step North America needs to take. Transitioning the brands that Americans trust towards sustainability is imperative. (They go through 6 BILLION cups a year.) #sustainability #reuse #branding #circulareconomy #circularity

🌿 Embrace Sustainability: The Significance of Eco-Friendly Packaging in the Retail Industry 🌿 As the world evolves towards a more conscious and eco-friendly future, it becomes increasingly crucial for businesses to adopt sustainable practices that align with the values of environmentally-aware consumers. In this light, I am thrilled to share my latest article on the paramount importance of eco-friendly packaging in the retail industry. 🛍️ The Green Shift: Why Eco-Friendly Packaging Matters 🛍️ In today's fast-paced retail landscape, the impact of packaging extends beyond product presentation and protection. Eco-friendly packaging offers a viable solution to mitigate environmental challenges posed by conventional packaging methods. By incorporating biodegradable materials and opting for minimalistic designs, businesses can significantly reduce waste production, leading us one step closer to a circular economy. 🌱 Environmentally Conscious Consumers: Meeting the Demand 🌱 With consumers increasingly conscious of their ecological footprint, the demand for sustainable products has soared. Eco-friendly packaging not only resonates with these environmentally-conscious customers but also fosters brand loyalty and advocacy. By aligning your retail business with eco-friendly principles, you position yourself as a trailblazer in sustainability, setting the stage for a stronger market presence and a lasting positive impact on the planet. 🏭 The Ripple Effect: A Collective Effort 🏭 Beyond being a mere trend, eco-friendly packaging represents a commitment to responsible business practices. By publishing this article, we can ignite a ripple effect throughout the retail industry, inspiring others to follow suit in their journey towards sustainability. Let's join forces and spearhead the green shift, creating a powerful collective effort towards a greener and more prosperous future. 🌍 Let's Shape a Sustainable Tomorrow 🌍 I am excited to share insights into the significance of eco-friendly packaging in the retail industry and how its implementation can contribute to a more sustainable and greener future for all. Let us embrace this opportunity to make a positive change, raising awareness about the importance of environmentally-friendly practices in the retail sector. You can read the full article here [Link to the published article]. I would greatly appreciate your thoughts, comments, and sharing this important message with your network. Together, we can shape a world that cherishes both commerce and conservation. #EcoFriendlyPackaging #Sustainability #RetailIndustry #GreenShift #CircularEconomy #EnvironmentallyConscious #ResponsibleBusiness #SustainableTomorrow

Are you passionate about sustainability and interested in discovering how your local grocery store can contribute to a greener future? At Arkitek Solutions, we have carefully selected and explained some effective eco strategies that can revolutionise grocery stores and shape a sustainable tomorrow. We cover everything from implementing energy-efficient systems and using sustainable building materials to promoting water conservation, recycling initiatives, and embracing inclusive design. We also explore the role of cutting-edge green technology and the impact of community-driven sustainability efforts.🌱💡 However, change comes with its own set of challenges. That's why we navigate through the potential obstacles in this transition and highlight how collaboration can help overcome them.🤝 Are you ready to envision what the future of eco-friendly grocery stores might look like? Visit our blog post https://lnkd.in/gfA2ut4g Join us in imagining a more sustainable tomorrow, today.🌟 #interiordesign #interiordesignerau #retailstoredesigner #retailmarketing #supermarketdesigner #linkedinconnections #arkiteksolutions #retailstoreowners #sustainablestoreideas #sustainability #linkedinconnect #linkedingrowth

#rant 😡 My first world problem #1: When the sustainability forgets the customer experience. When picking up a laptop from an unnamed store in Sydney, I was left bewildered when they didn't have a bag for me to put it in. 🛍 Now before you start, yes maybe I should've taken my own bag, to lead by example and be sustainable over being naive and dependent on a store to provide me with the convenience to carry the $$$$ item purchased from them. But I didn't, and I await my penance. 👿 So instead I had to carry it around town. 🏙 Now I'm not ranting about having to carry something (and I don't mind paying for a bag either), but it's not exactly the easiest shape to carry, nor light. 🏋♂️ I mainly wasn't overly comfortable carrying an obvious laptop box in the open that could easily be snatched out of my hand in a major city. 🚓 So how did we end up here? My assumption is this decision must've been made by the same people who decided how big the compost bags are for my food recycle bin. I imagine it went like this...... 👨💻 Committee Member 1: "Do you think these fit in the recycle bin and won't easily break and spill people's food everywhere when they take them out?" 👩💻 Committee Member 2: "It meets our budget and targets and gives us the impression we care about the environment, it's good for our brand." 👩💻 Chair: " 🤷♀️ let's move onto item 2." I'm all for sustainability, re-use, recycling, but maybe let's not forget the basics. Like say, I don't know, something crazy - can someone safely carry the items I sell in my store, out of my store. #firstworldproblem #paperbag

Exploring the Evolution of the Spo Store: A Comprehensive Guide https://lnkd.in/gDajinBW In recent years, the concept of the Spo Store has gained significant traction, providing a novel approach to retail that combines convenience, sustainability, and innovation. The Spo Store, short for “Sustainable, Packaging-Free, and Organic Store,” represents a new era in retail, catering to environmentally conscious consumers and promoting a more sustainable way of living. In this comprehensive guide, we will explore the evolution, significance, and impact of the Spo Store, along with practical steps to establish and operate one successfully. Understanding the Spo Store Concept The Spo Store concept revolves around three main principles: Sustainability, Packaging-Free, and Organic. Let’s delve...

Are you implementing new ways to make your retail operations more sustainable? If not, you may deter environmentally conscious shoppers and lose out on cost savings associated with sustainable practices. Here are several ways to begin your sustainability journey. #sustainableretail #retailindustry #sustainability #corporatesustainability