National Interstate Insurance Company’s Post

Marketing Tip | Tell your prospect’s story not yours. One of the biggest marketing mistakes insurance agencies make is believing they’re the hero of the story. So their pitch decks are filled with: 🥱 A list of their awards and honors. 🥱 Elaborate illustrations about their suite of capabilities. 🥱 A list of reasons why they’re better than the broker the prospect works with today. Yet, prospect doesn’t care… about any of it. They just want to know one thing: 🗣️ “What’s in it for me?” If you just stop making your sales proposals all about you and just answer the prospect’s question, above… … you have a hell of a lot more success pushing them across the finish line.

Safeguarding your assets is essential as a business - so for most business owners Commercial Contents Insurance is a must! But what does Commercial Contents Insurance actually cover, which is the right cover four you and how do you choose the right cover? 👇Business owners - check out our latest article to find out more>> https://lnkd.in/eviprVdX #BusinessOwners #Commercial #insurance

Thought of the day.... Are you insured with a Marketing Company whos product is insurance OR an insurance company that protects your assets? Make sure your insurance coverage aligns with your needs. Claim of the week coming back in 7 days.... #independentagent #riskmanagement #marketing #thoughtoftheday #claimoftheweek

Lead Latchers' Marketing Strategist shares their proven tips and strategies for achieving excellence in this dynamic industry. Whether you're a seasoned pro or just starting out, get ready for a transformative experience that will elevate your insurance marketing game. #leadlatchers#leadgeneration#DigitalMarketing#insuranceagents

Join Tanya Coburn, our VP of Marketing & Communications, and Jennifer Pugsley (Turcsanyi),VP of Customer Success at Goose Digital for an insightful webinar on the 2024 marketing trends reshaping the Insurtech landscape. Don't miss this opportunity to stay ahead of the curve and revolutionize your strategies! Register below. #InsurTech #MarketingTrends #WebinarAlert 🚀

We can all use a refresh on branding best practices. SIAA put together a great blog post outlining branding basics every insurance agent should be following. It’s a quick read so don’t miss out on this one! https://hubs.li/Q029Gpfy0

If your insurance agency is like most you can't afford a true marketing manager but you likely have someone who is responsible for 'marketing' for your agency. What are they doing, do they have the ability to keep up with the knowledge to do it and do they have enough time to make marketing efforts and expenditure work? We ponder this questions in the Confluency Solutions blog: https://1l.ink/7QZ8GFM

We can all use a refresh on branding best practices. SIAA put together a great blog post outlining branding basics every insurance agent should be following. It’s a quick read so don’t miss out on this one! https://hubs.li/Q029GpFQ0

How brokers ‘break the ice’ with clients Most insurance brokers are keen to avoid the ‘hard sell’ when it comes to breaking the ice with clients, according to a fun piece of research we carried out recently. Find out what our top tier brokers shared with us about their approach to kick-starting a client relationship… and which lucky five will be taking a client out to dinner on us! #brokers #insurance #rebuildcosts #icebreaker #clientrelarionship #rebuildcostassessment

Soon we will start making our social media pages look better and marketing. In the meantime, we would like to start welcoming Insurance Agents in the state of Texas to start registering on InsurEasier.com - click on Agents in the top right corner of the page (or go straight to the agent portal here, https://lnkd.in/gCNqPDqF). Note: agents in other states can go ahead and register but it might take a bit longer to get any prospects. We are so excited to welcome agents to a website where you can help our Members get quotes without paying unless the Member selects your quote to turn into a policy and you can help our Members without needing to call and harass them. Everything is purely on this site. If you are chosen by the Member, only then do we give you their phone number and email so that you can communicate with them to turn their quote into a policy before you post their policy on the site for them and you to reference at any time. Also, note that it will likely be slow at first as we introduce InsurEasier to more and more people so we ask that you be patient but check the site a few times a day to see if there are any Members requesting quotes. If you keep that up, the site will grow fast and we'll have more Members than you can handle.