The Number 1 Mistake Investment Boutiques Make?
You can't out-Blackrock Blackrock 😘
But you can David the Goliaths
The number 1 mistake boutiques make is fundamental
You are using a sales and marketing playbook that wasn't built for you
𝗧𝗵𝗲 𝗕𝗶𝗴𝘀 𝗣𝗹𝗮𝘆𝗯𝗼𝗼𝗸
1️⃣ Big teams = Economists, marketers, data scientists (oh my.) Armies of salespeople canvassing the green earth looking for greenbacks.
2️⃣ Big budgets = Buy the best conference sponsorships and speaking slots, at all the conferences, throw big events and have big names there
3️⃣ Big branding = Ads, TV commercials, marketing campaigns, celeb endorsements, fancy videos, websites and collateral
😬
It works for them, it won't work for you
You're not a Big
You're mistake might be you're trying to copy
How the Bigs get Bigger
Let's flip that script
𝗧𝗵𝗲 𝗕𝗼𝘂𝘁𝗶𝗾𝘂𝗲 𝗣𝗹𝗮𝘆𝗯𝗼𝗼𝗸
1️⃣ Face-Forward = Investors like boutiques in part because they get access to the people, the fund managers, the founders. Put a face, heart and soul on your biz with personal branding.
💡 Who is the face of your boutique?
2️⃣ Story-Led = Meetings, marketing, and messaging should be story-led, data-backed. The heart buys first.
💡 What stories are you telling?
3️⃣ Content-Centric = Thought leadership is the great equalizer. You can't go beat a Bigs budget, but you can fight with brain power.
💡 Where and how are you sharing your insights?
🥰
If you want to get out of the shadows of the Bigs
If you want to get your turn in the spotlight
You might need to pivot
You won't beat the Bigs at their game
But you can win playing yours
𝗦𝘁𝗼𝗿𝘆 𝗶𝘀 𝘆𝗼𝘂𝗿 𝘀𝗹𝗶𝗻𝗴𝘀𝗵𝗼𝘁
LFG
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I'm Stacy Havener - My posts help boutique founder / fund managers grow with a blueprint built just for you.
#investments #funds #founders
#sales #capitalraising #fundraising
#storytelling
Partner @ Habitat Partners | VC | Stanford MBA | ex-NCAA Tennis
1whave we met?