Nathan Minnich’s Post

🌟 Exciting News from ManyMedical, Inc. 🌟 We're thrilled to share our latest insights into the dynamic world of medical marketing, focusing on the pivotal role of scaling relationships and optimizing ROI. Advancements in AI and automation, has redefined the strategies and tools necessary for physicians and medical facilities to effectively reach and engage their target audiences. 🚀 In an industry where trust and credibility are paramount, we've discovered that the key to success lies not just in expansive marketing strategies, but in nurturing and scaling meaningful relationships with both patients and healthcare professionals. By leveraging data-driven approaches and innovative technologies, we are able to personalize interactions, ensuring that every touchpoint adds value and strengthens these crucial connections. Moreover, our commitment to measuring and maximizing ROI has never been stronger. Through meticulous tracking and analysis, we're able to continuously refine our strategies, ensuring that every dollar spent is an investment in sustainable growth and enhanced patient care. As we move forward, we're excited to lead the charge in redefining medical marketing through a balanced blend of human touch and technological sophistication. Stay tuned for more updates and feel free to reach out to us to explore how we can revolutionize your medical marketing strategies together! #medicalmarketing #roi #scalingrelationships #healthcareinnovation #patientcare #datadriven #technologyinhealthcare https://lnkd.in/gd3rSvbh

Patient-centric Intelligence (PCI) is transforming the way pharmas manage their brands. It helps companies quickly get to actionable insights informed by the patient journey, and insights centered around patients inevitably lead to better outcomes, for pharmas as well as patients. 🟢 Read the article to discover the power of PCI for yourself. 👉 https://lnkd.in/geJTmZaE Daniel West #PCI #ProspectionAI

Just wrapped up at the DTC Xpectives Health summit, and wow—what an insightful gathering! Here are some major takeaways that have me thinking about the future of healthcare marketing: 1. Innovation is Key: We're poised at the brink of a unique opportunity to reshape healthcare communication. It's time to cut through the traditional clutter with better storytelling, better media activation/channels, integrating MLR earlier in the process, maintaining creative continuity, and truly adopting a patient-first mindset. The potential for impact here is huge!  2. Deep Audience Understanding: All the data in the world can't replace genuine insights into our audience's needs and experiences. It's crucial to really see and hear our audience to ensure our messaging resonates deeply and effectively. This includes DEIB! Cultural competency is a must when throwing diversity into ads. It has to be done authentically or we are missing the mark completely. 3. Breaking Stereotypes in Pharma Ads: The typical lakes, bicycles, and backyard gatherings with string lights have become all too common in pharma advertising. There's a real chance to stand out by daring to be different. Let’s think outside the box and create ads that capture attention in new, meaningful ways. cc James Talerico nailed his presentation! 4. Tech Forward: Aneesh Chopra's discussion on embracing AI and leaning into technology was particularly inspiring. The future of healthcare is digital, and the power is shifting into the patients' hands. Staying ahead means embracing these changes with open arms. Besides the sessions, the connections made between smart, kind people in our industry were invaluable. I feel incredibly fortunate to be part of this community and excited to bring these insights into our work. Let’s keep pushing boundaries and making a difference! #DTCHXpectives #HealthcareInnovation #PharmaMarketing #PatientFirst #AIinHealthcare cc. Butler/Till, Michael Deichmiller Alison M. Tapia PulsePoint Becky Hallam Maria Simeone Lauren Sacks Erin Foran Wolff Scott Grenz+++ thanks for great conversations and your time!

Every healthcare touchpoint, whether through a website, social media platform, or a physical visit, every touchpoint represents an opportunity to engage, educate, and empower patients and HCPs alike That's where modern marketing comes into play, helping companies who serve health care to communicate their value proposition, build trust, and ultimately enhance the customer experience. Modern marketing in healthcare goes beyond traditional advertising - it's about understanding customers' needs, preferences, and concerns, and tailoring messaging and communication channels accordingly. Whether it's sharing educational content to promote preventive care, offering personalized support through digital health tools, or simply providing an intelligently connected experience, every aspect of marketing contributes to shaping a positive customer journey. Moreover, standing out from the crowd requires deep understanding of customer expectations and a commitment to delivering exceptional value at every interaction. By leveraging data analytics, patient feedback, and innovative technologies, such as #AI, healthcare marketers can gain valuable insights into patient behavior and preferences, allowing them to continuously refine and optimize their strategies for maximum impact. #Healthcare #HealthcareMarketing #Marketing #PatientEngagement

When Marketing and Tech come together to improve patients' lives... This award-winning campaign used the social science of social media to assist patients with Parkinson's disease to train their facial muscles 45 minutes a day to gain their facial emotional expressions and interact with people normally. That was carried out by creating an app that has face recognition technology that interacts with the user's facial expressions to play, scroll, like, or swipe. This app allows Parkinson's patients to feel the emotions more intensely, and then express them, improving their brain activity. According to the agency, the campaign launched in 10 countries and garnered over 1 billion earned media impressions, and the tool has an engagement rate of 88%. Credits go to Eurofarma company and Dentsu Creative - meus cumprimentos! 👏 #marketing #pharmamarketing #innovation #marketingcampaign

[The Power of Personalized Video Marketing] - Looking to connect more effectively with healthcare professionals? Consider this game-changing technique: Personalized Video Follow-Ups! 📱 Sales reps can effortlessly deliver vital product info via video messages. 🕒 HCPs can watch at their convenience on their mobile devices. But it's not just about information – it's about relationships! 🤝 Strengthen bonds with personalized videos. 🗣️ Reference past interactions to show genuine engagement. The Benefits? 🌟 🤝 Build trust and rapport with HCPs. 👂 Demonstrate a commitment to their needs and interests. Welcome to the future of healthcare professional communication – Personalized Video! - viihealth.com #viihealth #digitalengagement #personalizedvideo #AI #videomarketing

Omer Maman, VP Marketing at Healthee, shares practical insights into crafting messages that resonate with diverse customer segments on a CMO talk with host Sumit "Jay" Sen.  Omer reveals the importance of understanding each segment's unique pain points and discusses the challenges and opportunities of marketing a universally applicable product. Omer also emphasizes the role of prioritization and strategic planning and provides clarity on marketing through brokers and partners, dispelling common misconceptions about AI's role in the process. Don't miss out on this golden opportunity to gain invaluable insights into effective marketing strategies, seamlessly bridging innovation and the health tech landscape. 🚀 Tune in now for your dose of marketing brilliance: https://lnkd.in/dpi7K9Ck Join the conversation, share your thoughts, and let's explore the world of strategic marketing together! 💬🔍 #HumanCentricMarketing #HealthTechMarketing #marketingtechstack #StrategicMarketing #HealthTech #MarketingWisdom 

Join TAG CEO, Justin Starbird on Center Stage at MD&M West as he explores the dynamic landscape of marketing in the field of MedTech! WATCH HERE 👇👇 https://hubs.ly/Q02lxPHY0 Dive into key insights and trends shaping the future of marketing strategies for MedTech companies including: The Role of AI: Delve into the transformative potential of Artificial Intelligence (AI) in MedTech marketing, exploring how AI is revolutionizing processes and enhancing customer engagement. Practical Strategies: Discover actionable strategies for leveraging AI, optimizing Customer Relationship Management (CRM) systems, and creating authentic content that resonates with MedTech audiences. The 5 Ps Framework: Explore the importance of Purpose, People, Process, Platform, and Performance in building effective marketing campaigns and driving business growth in the MedTech sector. Podcast Strategy: Uncover the power of podcasting as a strategic marketing tool, with insights on content creation, audience engagement, and driving meaningful connections in the MedTech community. Embracing Authenticity: Learn why authenticity and the human touch are essential elements in MedTech marketing, even in an era of AI-driven automation. Getting Your House in Order: Before diving into marketing initiatives, understand the importance of establishing clear goals, understanding your audience, and optimizing internal processes for success. 🚀 Join us on this journey as we navigate the exciting future of marketing in the MedTech industry. Watch the full video to gain actionable insights and propel your MedTech marketing strategies to new heights! Ready to reevaluate your marketing strategy and harness the power of these trends for yourself!? Reach out to The Aebli Group today! www.aebligroup.com #marketing #medtech #ai #business #digitalmarketing #podcast #crm #website #strategy #medicaldevice #innovation #future #mdm #mdmwest #informa #medicaltechnology #technology

🚀👨⚕️🧖♀️ Transform Your Practice with AI-ANNA: A Leap into Hyper Growth Marketing! 🌊📈 Hello, Visionary Leaders in Aesthetics and Wellness! Feeling stuck in the relentless competitive struggle and financial unpredictability? It's time to navigate away from these turbulent red seas and sail into a vast Blue Ocean of opportunities. 🌟 Meet AI-ANNA, your revolutionary AI-powered marketing assistant poised to redefine success in your practice. AI-ANNA doesn't just introduce innovation; it's your strategic partner steering you towards untapped markets and growth possibilities. Why AI-ANNA? 🎯 Boost Your Conversion Rate: Tired of the dismal 2% conversion? With AI-ANNA, transform mere leads into loyal patients, boosting revenue by 30% without upping your ad spend. 📊 Data-Driven Decisions: AI-ANNA combines Ad Agency expertise with cutting-edge analytics, ensuring personalized patient engagement that efficiently converts prospects. 🚀 Pioneer With Blue Ocean Strategy: Integrate AI-ANNA to stop competing and start creating new demand. This is your chance to stand out and scale effortlessly. Results That Speak: Practices using AI-ANNA have witnessed a 33% increase in patient bookings and over $15,000 in monthly savings, enhancing both patient care and experience. 📅 Take Action Now! Ready for transformation? Join us for a 10-minute demo to see how AI-ANNA can revolutionize your patient acquisition and retention. Leave a message below to step into a future of unparalleled growth. 💼 For Medical Device Sales Professionals: Adding AI-ANNA to your portfolio opens doors to untapped markets, providing your clients with a competitive edge that’s hard to match. 🌐 Dare to Innovate, Dare to Lead: Embrace AI-ANNA and propel your practice to new horizons of success. The future isn’t just about competing; it’s about defining your own market and rules. #AIRevolution #HealthcareInnovation #BlueOceanStrategy #MedicalMarketing #TransformativeTech #plasticsurgeons #liposuction #botox #Emsculpt #Microneedling #spaowners

Introducing a Fresh Angle in My Posts: Medical and Health Companies with Exceptional Marketing Strategies. Dexcom Instagram Ever thought a medical device could be as desirable as the latest tech gadget? Dexcom's Instagram is flipping the script on how we view medical devices, and it's nothing short of brilliant. Their strategy? Showcasing real-life moments. Patients aren't just patients; they're individuals thriving, embracing life's adventures, and cherishing time with loved ones. It's a narrative shift from battling a condition to living unrestricted, with Dexcom as a silent partner in their journey. The genius lies in the subtlety – the product is present but never the focal point. Instead, the emphasis is on living fully, a message that resonates deeply with anyone striving to not let challenges define their capabilities. This approach is a masterclass in empathy-driven marketing, transforming the way we perceive medical devices – from necessary tools to enablers of dreams. Dexcom is not just selling a product; they're selling a lifestyle, a promise of normalcy, and hope. And isn't that what great marketing is all about? Impressed by this fresh perspective in medical marketing? Think it's a game-changer? Like, share, and let's discuss how storytelling can redefine industries. #medicalmarketing #healthcare #marketing #dexcom