If you do not understand well where Criteo stands in the ad tech supply chain…. Look at Todd Parsons our Chief Product Officer: seating right in the middle of advertiser Luis González Soto (ING) and publishers Angela Mills Wade (European Publishers Council (EPC) ! This is what we do: bridging advertisers and publishers and bringing the best outcomes for both of them in the open web to enable more consumer choice. Thank you Tono Gil Folgado for moderating stellar panel on the transparency obligations of the #DMA in online advertising, their potential benefits but also implementation challenges. Ryan Damon Anca Caruntu Marieke Buis Florian Herzing Maxime Droulez Mehdi Farjani Thaima Samman Victoria de Posson
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Il I just 🧡 AI ! Of course I may be a bit biased as AI is what makes our products so powerful at Criteo + I get to work with some of the best AI and ML engineers at the Criteo AI Lab - the first European Private AI lab based in Paris. In addition, this week I had the privilege to share a panel with Guy Parker from the UK Advertising Standards Authority who explained how AI will enable them to scan 10 million ads in 2024 to monitor and assess them. This is just amazing! https://lnkd.in/eTEEqZfN Thank you European Interactive Digital Advertising Alliance, for inviting me at the #dmwf to share perspectives on online ads, AI and consumer trust. Last but not least bravo to our special moderator Enrico Girotto from FEDMA! Finally, I am glad I have discovered a new expression to convery the idea that the legal and regulatory framework should be tailored to the risk: i.e. it should not try to crack a nut using a hammer nor to kill a fly with an elephant gun! Pretty clear, no? Anca Caruntu Thaima Samman Yann Padova Marie Catherine Ducharme Maxime Droulez Romain Lerallut Dr. Sachiko Scheuing Florian Herzing Marieke Buis David Barron Ionel Năftănăilă
Terrific session at #dmwf with Nathalie Laneret and Guy Parker, expertly moderated by Enrico Girotto about the future of AI in Advertising and enhancing consumer trust. AI is a game changer requiring comprehensive risk based approaches and a heightened sense of responsibility whilst enabling innovation and competition. Transparency is key. European Interactive Digital Advertising Alliance is proud to support this crucial debate - thank you to the speakers for your insights!
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Direct from Amsterdam #DMA conference: very interesting to hear that the companies being the most cited for non compliance are those who may be praised by the data protection authorities for their seemingly « above the law » privacy compliant practices ! Houston I think we have a problem A few messages from Margrethe Vestager keynote: —> Team work is necessary for the success of the DMA —> it is time to unleash innovation, more choices for consumers & more opportunities for businesses —>Traditional competition law including mergers control remain fully relevant in the DMA era Victoria de Posson Francesco Versace Sharon Doornenbal Alexandre de Streel Anca Caruntu Lionel Basdevant Pierre Devoize
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Chez Criteo nous avons des ingénieurs chevronnés, passionnés et généreux, toujours prêts à partager leur expertise et expliquer la complexité de la technologie aux non spécialistes. Merci Lionel Basdevant pour cette intervention très pédagogique lors de l’événement Le Printemps des DPO sur les alternatives aux #cookies tiers! Ce sujet est stratégique non seulement pour les directions #marketing mais aussi pour les #DPOs et les départements #juridiques Anca Caruntu Thaima Samman Maxime Droulez Pierre Devoize Laurence Hadj Muriel Glatin Yann Padova Marie Catherine Ducharme Arnaud Châtaignier Marieke Buis Blandine Fischer
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