Similar to Brett Leppard I also started at TikTok right before the Euros 3 years ago, joining to lead the team that was responsible for bringing this Partnership to life. Fast forward and it’s incredible to see many of the same people bringing their skills and experience to the Partnership again for #EURO2024. Well done to Brett for his amazing work alongside Emma Väggö Dominic Burns Arthur Guisasola (EURO vets), and to many many more who are responsible for this project. And to the hosting nation this year, our DE team Viktoria Hachmeister Viktoria Adams Uli Helfer. It’s been great watching this come to life! Be sure to get all your EURO2024 updates on #TikTok
#EURO2024 has arrived on TikTok! A little over three years ago, I had the immense privilege of working on our first-ever Euros campaign with UEFA as a new joiner to the company. It was an exciting introduction to life at TikTok, and it remains one of my most cherished professional and sporting experiences. I am overjoyed to say that today marks the launch of #EURO2024 on TikTok - our third UEFA European Championship to date. You can discover all the latest and best content from UEFA, national teams, official broadcasters, players, and creators by searching 'EURO2024' in-app. You can also join the action and create using UEFA's official effect, demonstrated below by England's Phil Foden! A big thank you to the UEFA team, Kevin Ashby, William Edwards, James Montague. And a big shout out to our team of TikTok champions, without whom this would not be possible Arthur Guisasola, Dominic Burns, Emma Väggö, Saul Moross, Patricia G., Viktoria Hachmeister, Uli Helfer, Viktoria Adams, Pasqual Horn and many more!
Amazing project and an event better team 🫶🏻
Great stuff, Natalina
Vamos! 🫶
🎉🎉🎉
Publisher dream team 💪🥳
Sports Partnerships @TikTok
4wClassic double L project – only legends involved and legendary output