Natalie Bell’s Post

Rob’s post is so right. Being a successful CMO is very, very hard. Having worked with CMOs ( and their demanding CEO bosses) for 35 plus years, I clearly know why this is true. It is because you need to get so many complicated things right to win. And you need to get them all right. 1. You need to be driving a brand that has strengths that the world needs more of. 2. You need to get the marketing and brand strategy right. 3. You need the right partners to develop a brilliant campaign and to execute it flawlessly. 4. You need a supportive organization and proper funding. 5. You need good data and presentation skills to prove what’s working to stay funded. 6. You need to be a good leader but also good with people and modest enough to not become a target. 7. You need a strong CEO who believes in brand building, and in you! 8. You need some time. 9. And you need a little luck to get all this to work no matter how brilliant you are. And one last thing. 10. If you are blessed to get 1-9 right, and your business is growing, you need to do it all over again year after year. To keep going up, you need to make the campaign better each year. Being a CMO is hard, but if you find a good one, he or she is invaluable. I worked with some great ones over the years on brands like VW, Titleist, Hershey, Jack Daniel’s, Ocean Spray, Fidelity, Citizens Bank, Huntington Bank, Reese’s and Royal Caribbean. CEOs need great CMOs. Great advertising agencies need great CMOs too. 🙏☘️

Looking forward to speaking at the Marketing Leadership #BISummit during #AdWeek in a couple of weeks. So many amazing fellow marketing leaders. Hope to see many of my existing friends there and make some new ones! We'll be talking trends, tech, and tactics powering the future of marketing. #marketing #leadership #brand #AI #ChatGPT

🎉 From Lisa: "Another big day for the Quantious team! We are grateful to our client partners who have placed so much trust in us over the years, making this recognition possible. Meta Meta for Work Shopify Google Oculus VR WhatsApp teams, just to name a few - we thank you! #5 Women-Led Agency #5 Northeast Agency #18 Overall rank! #AdweekFastestGrowingAgencies #ProductMarketing #TechMarketing #WomenOwned"

How do you define #DigitalTransformation in today's business context? And why is it crucial for organizations to embrace it? These are some of the questions which our very own John Bulgrin will explore tomorrow with Anthony Toguchi during Brand Innovators Marketing Leadership Summit in NYC. If you haven't registered yet, use the link below to secure your place!

I've spent the last 12+ years helping mega sports brands build and grow fans. But this last year has reinforced one key thing... This past year has taken me from working with just sports teams and leagues to businesses of all kinds. From working with hospitality service companies, logistics and supply chain tech companies, CPG brands, even restaurants... At its core, fandom is about people serving people. If you boil it down to core first principles... You can apply the knowledge to any business in any industry.

With $1.2 billion in TV-video advertising already sold for the Paris Olympics, NBCUniversal is on track to reel in record revenue for the event, with less than four months to go before it begins. The previous record of $1.25 billion was set by the 2020 Tokyo Summer Olympics, which was held a year later due to the COVID-19 pandemic. Major category ad-revenue gains for this event are coming from marketers including non-alcoholic beverage brands, consumer packaged goods, financial services, retail and entertainment, according to Dan Lovinger, president of Olympic/paralympic partnerships at NBCUniversal. Media Post has more. https://bit.ly/3Ug4GnH #TopTakes

I was fortunate enough to learn a bit from Ari Weiss during a Strategy Finishing School workshop back in December. Not his words, but my takeaway: Strategists need to do the difficult work of keeping it simple. The more creative we try to be in our words and delivery, the more we hurt the creative process and shrink what's possible. #strategy #creativestrategy

These are excellent insights from an audience brainiac, Katherine Cook! I'm adding a simple SEO trick that 98% of enterprise brands in the Super Bowl will sleep on. Upload that Super Bowl commercial to YouTube/social channels and optimize it for "[brand] Super Bowl commercial" + other relevant qualifiers like the celebrity name or product. Even better, add it to your website with some "behind the scenes" content with a CTA to push folks further down the funnel. So many large brands sleep on this simple optimization, leaving it up to random YouTube channels to rank for the terms, stealing your rightful traffic and opportunity to push folks further toward conversion. #seo #marketing #youtubemarketing #superbowllviii

Congrats to Grady on SVP People! Over the last three years, The Arena Group has: *expanded its workforce by 47% *delivered robust annual revenue growth from $53M in 2019 to $221M in 2022. *doubled its verticals in 2022 through organic and inorganic growth, including acquiring Parade, Men’s Journal, Fexy Studios, and the Adventure Network. *In July 2023, ranked #42 on ComScore’s Top 100 Properties reaching 90M unique visitors (from #86 in May 2021) *ComScore Rank: Sports Illustrated Media Group: #2 in Sports, 56M unqiues. #9 in Lifestyle, 39M uniques (Parade/Men’s Journal). TheStreet Media Group #10 in Business/Finance News, 21.8 million unique visitors. 🔥!!

Wow... Well, Thanks and Gracias Ad Age and Arvelisse Bonilla Ramos! Looking back at ’23, I’m incredibly proud of the results we delivered for our partners and the growth we achieved as an agency.  Couldn’t be happier to walk the talk every day with the ridiculously talented crew at the community. In our industry, successful agency + brand partnerships require true community;  from search consultants to CMO’s, from junior copywriters to CCO, and everyone in between the pitch brief and the annual wrap report. It’s all about the people and the creativity! Thank you to our partners for entrusting us to build their businesses and brands through a more progressive approach to today’s market. It’s not mass market. It’s not the multicultural market. It’s the new mainstream and it’s the key to growth. And to win this award in the same year that we were also recognized as ADWEEK Multicultural Agency of the Year is extra special. (I think that’s equivalent to a professional boxer “unifying the belts”) Joaquin Molla Luis Montero Marci Miller Lee Maicon Julieta Rey Laurie Malaga Lucas Bongioanni Ricky Vior Jacqueline Hernandez Stefani Chambers Cora Pérez Fernández Richard Garcia Ramiro Raposo Kara Stockton Chris Parke Danielle Amaral Rosa Ana Foreman Khristy Nguyen, MA, SHRM-SCP Dominick Concepcion, MBA Natalie Greenman Fernando Reis Lucas Rojas and TODOS #creativity #advertising #marketing #brandbuilding #growth #newmainstream