Narinpattra P.’s Post

Gastronomy has a rich historical presence in China, standing as one of the integral aspects of our modern lifestyle. I vividly recall hearing people in Western countries questioning, 'Why are the Chinese always eating?' Well, being food enthusiasts is an inherent part of our daily passion. Sometimes, we refer to it as 'Chinese estoma' (中国胃), signifying that people crave Chinese cuisine to satisfy various needs, such as comfort, pleasure, enjoyment, and joy. Recently, Xiaohongshu has capitalized on the enthusiasm of foodies through a series of campaigns aimed at fostering user engagement both in virtual and real-life settings in Shanghai. We fondly call it 小红书吃货马拉松 (Xiaohongshu Chihuo Marathon), a marathon for food lovers - and they've approached it differently! 🤤 Foodies are seeking not only Chinese cuisine but also fusion and the discovery of international cuisine with a novel flair... Here is an article that delves into how this initiative works. https://lnkd.in/g4Z5y56b #integratedcampaign #chinamarket #phygitalmarketing #lifestyle #xiaohongshu #markettrends #retailmarketing

Embarking on a Mouthwatering Odyssey Through Malaysia! As a food enthusiast, I believe, exploring a culture is best through its cuisine. Recently, I had the extraordinary privilege to dive headfirst into Malaysia's diverse culinary scene, an adventure that tantalized my taste buds and ignited my passion for all things food. Malaysia's culinary scene offers a diverse range of street food vendors and high-end dining establishments, each with its own unique flavors and traditions. One dish that I absolutely loved was the "Lala-Masak Cili Sos." This Malaysian dish perfectly blends fresh seafood with the fiery kick of chili sauce, creating a divine explosion of flavors. What truly sets Malaysian cuisine apart is its extraordinary blend of influences from Malay, Chinese, Indian, Thai, and Javanese culinary traditions. The result? A symphony of taste sensations that tell the story of Malaysia's rich history and cultural diversity. I am sure you will agree when I say food isn't merely sustenance; it's an invitation to embrace different cultures and savor the world's incredible diversity.  #malaysia #food #diversity

An incredibly interesting article by Bloomberg highlighting the continuous trend shift in Hong Kong's dining scene towards non-alcoholic beverages. Guests, particularly those under 35, are increasingly opting for non-alcoholic alternatives. The article shares a few bold references to restaurants who believe that “the best food pairings are drinks that do not dull the senses by making one tipsy also giving restaurants the ability to rotate every few weeks, reflecting the changing tastes in their city.” Hong Kong's population has been cutting down on drinking in recent years, with alcohol consumption dropping nearly 20% (This is an extraordinary number in my opinion) with Gen Z playing a significant role in the decline. The reasons behind this shift include better education about health, a generational change, and a low general tolerance for alcohol. As a result the rise of nonalcoholic drink pairings in luxury restaurants is on the rise at the expense the more traditional focus on premium alcoholic options. Roganic have embraced the trend of soft pairings and offer unique and sustainable options, the use surplus and unused kitchen ingredients to create creative soft pairings, such as a tomato kombucha made from leftover skins and over- or underripe tomatoes. A great reference on how to stay ahead of the trend as well as remain sustainable in the approach when creating spirit-free cocktails. We are seeing the availability of quality and creative non-alcoholic alternatives which continues to reflect the changing consumer preferences in Asia. What used to be an initial trend in some parts of the world is now demanding 'menu space' in Asia's dining capitals. With attitudes shifting, there is an obvious growing demand for sophisticated nonalcoholic options, are we seeing a slow departure of alcoholic beverage pairings altogether? (I certainly hope not, at least not yet 😉) Let me know where you've seen some creative non-alcoholic alternatives in your favorite dining cities in Asia?   #trending #foodandbeverage #asia

https://lnkd.in/gU7hgb-R #Timeout have come up with the top 20 cities for food. This article states some criteria how this listing comes about. First, the city dweller (not necessary thee locals only) were asked how good their cities' food is and how affordable the food is. This criteria potentially takes the Michelin star establishments out of the equation. The less known restaurants, stalls that serve the majority of the local population and the foreign visitors are the highlight. 7 out of the Top20 comes from Asia, which also means that the number of tasty meals / dishes from this part of the world are getting more recognition. As a resident of Kuala Lumpur, Malaysia, I am pretty happy to see that we were chosen to be Top7 on the list. There's so many good delicious food in Malaysia and definitely Kuala Lumpur and Penang is choice for a yummy meal. From simple broth noodles for breakfast, a complex healthy plate from a cafe for lunch to a sumptuous 3 course dinner is an Italian or Spanish restaurants, you have it here. There are the more well known visitor's preferences but there are also smaller hidden gems which you can ask any locals if you need some ideas for a great lunch.

𝐄𝐱𝐩𝐥𝐨𝐫𝐢𝐧𝐠 𝐌𝐚𝐥𝐚𝐲𝐬𝐢𝐚'𝐬 𝐂𝐨𝐟𝐟𝐞𝐞 & 𝐓𝐞𝐚 𝐒𝐜𝐞𝐧𝐞: Uncover the beverage brands like Tealive, Starbucks, Chagee, Chatime, Gong Cha, The Alley, and KOI Thé. 𝘏𝘢𝘷𝘦 𝘺𝘰𝘶 𝘦𝘷𝘦𝘳 𝘸𝘰𝘯𝘥𝘦𝘳𝘦𝘥 𝘢𝘣𝘰𝘶𝘵 𝘵𝘩𝘦 𝘢𝘣𝘶𝘯𝘥𝘢𝘯𝘤𝘦 𝘰𝘧 𝘣𝘦𝘷𝘦𝘳𝘢𝘨𝘦 𝘰𝘱𝘵𝘪𝘰𝘯𝘴 𝘢𝘷𝘢𝘪𝘭𝘢𝘣𝘭𝘦 𝘪𝘯 𝘔𝘢𝘭𝘢𝘺𝘴𝘪𝘢, 𝘪𝘯𝘤𝘭𝘶𝘥𝘪𝘯𝘨 𝘳𝘦𝘯𝘰𝘸𝘯𝘦𝘥 𝘣𝘳𝘢𝘯𝘥𝘴 𝘭𝘪𝘬𝘦 𝘛𝘦𝘢𝘭𝘪𝘷𝘦, 𝘚𝘵𝘢𝘳𝘣𝘶𝘤𝘬𝘴, 𝘊𝘩𝘢𝘨𝘦𝘦, 𝘊𝘩𝘢𝘵𝘪𝘮𝘦, 𝘎𝘰𝘯𝘨 𝘊𝘩𝘢, 𝘛𝘩𝘦 𝘈𝘭𝘭𝘦𝘺, 𝘢𝘯𝘥 𝘒𝘖𝘐 𝘛𝘩é? Tealive emerges as the frontrunner in shaping Southeast Asia's tea culture, boasting a staggering over 800 outlets worldwide. Notably, a significant portion of its presence is felt in Malaysia, with a remarkable 738 outlets spread across the country, underscoring the brand's deep roots and widespread popularity in its home country. Starbucks stands as another prominent player in Malaysia's vibrant beverage landscape, boasting a substantial network of 409 outlets across the nation. Meanwhile, Chagee follows suit with a commendable presence of 88 outlets, contributing to the diverse array of options available to Malaysian consumers. Chatime and Gong Cha, renowned for their delectable tea offerings, maintain a competitive edge with 72 and 56 outlets, respectively. The Alley and KOI Thé, have 48 and 26 outlets respectively. Updated as of March 28, 2024 - April 12, 2024. #Malaysia #Coffee #Tea #BubbleTea #BrandInsights

🍴 Fusion Cuisine: Singapore's Melting Pot of Flavors 🍴 Singapore's culinary scene is a vibrant canvas, painted with the broad strokes of diverse cultures and the intricate details of culinary mastery. It's where the aromatic spices of India, the robust flavors of China, the exotic tastes of Malay cuisine, and the refined techniques of Western cooking come together in a spectacular fusion of tastes and traditions. Innovation at the Heart of Culinary Fusion In this little red dot, chefs are not just cooks; they're artists and innovators. Establishments like [Restaurant Name] and [Another Restaurant], led by chefs [Chef Name] and [Another Chef], are pushing the boundaries of traditional flavors, creating dishes that are as surprising as they are delightful. These culinary maestros weave together the best of various cuisines to produce something truly unique to our island. Blending Borders on a Plate Imagine the tenderness of Hainanese chicken, spiced with a blend of Indian herbs, or the richness of Malay rendang, given a new life with a touch of Chinese five-spice. These aren't just dishes; they're stories of our heritage, narrated through flavors that resonate with our shared history of migration and cultural integration. A Taste of Singapore's Fusion Fusion cuisine in Singapore is not a trend; it's a testament to our identity as a melting pot of cultures. Whether it's a street food stall offering a tantalizing mix of East and West or a high-end restaurant innovating with fusion at its core, the experiences await the curious and the adventurous. Join the Culinary Journey I invite you to embark on this culinary journey, to experience the flavors that define our nation's spirit. Share your most memorable fusion food experiences in Singapore. What new combinations have excited your palate? #FusionCuisine #SingaporeFoodie #CulinaryArt #InnovationInCooking #FlavorsOfSingapore

🌏✨ Just wrapped up an amazing trip to Vietnam for our F&B research! From finalizing logistics and supply chains to connecting with industry leaders and the local culinary institute, we're set to bring our clients the best of Vietnam's vibrant food scene. We’ve identified exciting pricing trends and discovered unique food products with global potential. 🚀 Calling all food businesses! Join us on this delicious journey and be part of the culinary revolution. Let's make your entry into the Vietnamese market smooth and successful. 📩👩🍳🧑🍳 #FoodBusiness #CulinaryJourney #FoodTrends #JoinUs #marketentry #vietnamexpansion #asiaexpansion #businessexpansion #foodandbeverage #smallbusiness #businesstips

CGA by NIQ's OPUS (On Premise User Survey) highlights winning opportunities for beverage suppliers in Vietnamese On Premise channels. While visitors to the Quán nhậu channel are typically led by visits for after-work drinks, special occasions and high-tempo drinks, consumers visit the Quán ăn channel primarily for casual meals. With a loyal consumer base visiting Quán nhậu venues frequently, 87% are likely to pay extra for a better-quality drink. To know more, visit: https://lnkd.in/eiPj-HmD Uncover unparalleled insights into On Premise behaviours, preferences, and occasions in Vietnam's On Premise by reaching out to Scott Elliott at scott.x.elliott@nielseniq.com or Tony Auvray at tony.auvray@nielseniq.com. #CGAbyNIQ #onpremise #vietnam #vietnamese #vietnambusiness #marketresearch #insights #beverageindustry #beverage #beverages #consumerbehaviour

Through the partnership of Food Collective Pte. Ltd. (FCPL) and Jollibee Group of Companies, they opened the first branch of Common Man Coffee Roasters in the Philippines located at Ayala Triangle Gardens in Makati City. Common Man Coffee Roasters aims to offer specialty coffee and all-day brunch for Filipinos. Speaking about the launch, Ernesto Tanmantiong, Jollibee Group’s president and CEO, expressed, “We’re excited to bring the Common Man Coffee Roasters in the country and give the community an elevated café experience. Common Man’s consciously sourced coffee and numerous deliciously healthy brunch options contribute to this experience and help fulfil our mission of spreading the joy of eating to everyone.” Speaking about the partnership, Joseph T., Jollibee Group chief business officer, said, “This is the first café from our partnership with the Spa Esprit Group and we’re looking forward to expanding the Common Man Coffee Roasters experience to more people. The strong collaboration between the two partners is very evident and is greatly rewarded by the enjoyment we see from people upon entering the café and upon tasting our menu selections.” #foodandbeverage #marketexpansion #Philippines ------ -[Conferences] MARKETECH APAC's "What' NEXT" conferences will finally make its way next year to Singapore for the first time, and return to the Philippines for a two-day event full of industry discussions on the future of various marketing facets. Learn more how you can be part of it by checking the details here: https://bit.ly/47Yec3z -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG -[Webinar] Learn the diverse methods of boosting customer engagement and unveil the impactful role of cutting-edge technology in reshaping strategies for engaging customers alongside insights from industry leaders from BeLive, Braze, Clozette, foodpanda, and Home Credit. Register HERE now: https://bit.ly/47uXd7K

The US food scene is evolving, and Asian cuisine is at the forefront of this change. Consumers are increasingly seeking out diverse and authentic culinary experiences, and the rich flavors, unique ingredients, and cultural traditions of Asia are satisfying this demand. This trend is not just about exotic tastes, but a reflection of a broader cultural shift towards globalization and a desire to appreciate the stories behind the dishes. From the bustling street food scenes of Bangkok and Tokyo, people are exploring these experiences both in restaurants and in their home kitchens. As a result, supermarkets and food services are expanding their offerings to include a wider range of Asian meals, ingredients, and snacks, catering to a demand for authenticity and culinary adventure. #AsianCuisine #FoodTrends #Globalization