Chief Reinvention Officer | I help corporations thrive in perpetual turbulence and capitalize on disruption | Teaching my science-based methods to help 1B people reinvent continuously
Beginner consultants & coaches obsess about: 📌 Their logo 📌 Their headshot 📌 Their web design 📌 Their domain name 📌 Their business cards 📌 Yet another professional certification to deal with that never-ending imposter syndrome Advanced consultants & coaches obsess about: 📌 Getting customers 📌 Setting up people & systems not to die under the weight alone Master consultants & coaches obsess about: 📌 Cleaning up old & damaging beliefs about money, impressing others, "doing it right," "winning," and all other garbage that impedes our growth Leapfrog to advanced & master level without years of lost money and effort - join our UNIGNORABLE: live 8-week business building bootcamp for consultants and coaches (link in the comments) 👇
Nurdan Tokoz
2w
Dr. Nadya Zhexembayeva, I am thrilled to join the upcoming cohort and learn about managing and scaling our businesses effectively from you and Gary Graham. As entrepreneurs, building a robust reinvention system is essential to keep our products and services valuable so we meet our clients' needs and make a more significant impact. At the same time, it's crucial to continuously monitor our business to ensure alignment with our purpose and goals. I have no doubt this will be an incredible learning experience.
About 90% of this applies to founders of any kind of business... ESPECIALLY tech startups. Most first time founders I meet care about a lot of things that don't add revenue. The founders that have been around the block a time or two obsess about revenue and hiring / empowering the right team.
Totally get the point, but let's not dismiss the basics. A polished image builds credibility, especially for beginners.
100% agree, I observed people starting their own practise/company obsessing with things like renting and furnishing the office space, determining the hierarchy, etc. instead of focusing on the things that are real business drivers. Those kind of businesses disappeared in front of my eyes very fast. The Unignorable bootcamp has already proved its effectiveness and I am looking forward to seeing wins of the upcoming cohort 💫
Love this! It's true that many people spend too much time on the aesthetics and can get caught up in how to make it work. I'm excited about the UNIGNORABLE bootcamp—it's a fantastic opportunity!
It’s amazing how many consultants focus on meaningless stuff and ignore the basics that actually bring money and help them thrive! This course addresses a lot of things that we simply don’t pay attention to.
That bit about professional certifications was ON POINT!
Absolutely agree! When you're just starting, it's easy to spend too much time on things like logos and business cards. But real growth happens when you focus on getting clients and changing your mindset. UNIGNORABLE seems like the perfect course to speed up this process!
This bootcamp sounds like a fantastic opportunity for consultants and coaches to level up their game!
Global HR | International Mobility Specialist | Learning & Development Advocate
2wInteresting point of view. Don't we need to work on our visibility at the same time as getting customers? When you work in B2C you have to have a possibility to talk about your services, attract potential customers through clear communication and marketing tools (web design, social or professional media etc). I don't think that obsessing about anything is a healthy approach. I believe you are somehow obliged to embrace all of these aspects that you mentioned.