Nadia Cameron’s Post

This worry over data privacy laws is exactly why we're working hard to get the message of cookie-free advertising out. Targeted ads aren't the only way to find your consumer niche anymore. With IntentKey, you can find your people AND convert faster. #SmallBusinessMarketing #Advertising #DataPrivacy

🗞️ Latest Industry News! 🗞️ A bipartisan group of lawmakers, led by Maria Cantwell and Cathy McMorris Rodgers, introduced the American Privacy Rights Act (APRA) to establish national standards for personal data protection online. If passed, APRA would give consumers more control over their data, including the right to access, delete, and opt out of targeted advertising. Despite concerns about its impact on digital advertising, APRA offers the potential for simplified compliance and bipartisan support. As a digital marketing agency, we're closely monitoring these developments. What do you think about APRA and its potential impact on your digital advertising strategies? Leave a comment below! 🤔 To read the rest of the article visit: https://lnkd.in/g_nC37yR

🇦🇺 The Australian advertising ecosystem is at a critical inflection point. With important changes to the Privacy Act imminent and cookie deprecation just around the corner, organizations must re-evaluate their approaches to data-driven advertising to meet new standards and deliver sustainable business growth. Writing in AdNews Australia, InfoSum’s Legal Director, Nicola Newitt, looks at the upcoming changes to the Privacy Act in detail and explains how businesses can prepare. Read more: https://hubs.la/Q02ymz6D0 #InfoSum #DataCollaboration #FirstPartyData #DataPrivacy

🔒 Mastering privacy-first advertising is easy (with the right approach). A decline in accessibility to consumers’ personal information is in motion, as a privacy-centric mentality becomes top of mind in the world of digital advertising. Consider these five steps on the path to a successful cookie-free approach: 🚀 Go contextual 🙋 Know your customer ✅ Brand safety & brand suitability 🧑🎨 Get creative 👀 Prioritize attention Learn more about how advertisers can ace privacy-first advertising below. 🔗 https://hubs.li/Q020m9Kf0 #Cookies #Privacy #ContextualAdvertising

🗞️ Latest Industry News! 🗞️ A bipartisan group of lawmakers, led by Maria Cantwell and Cathy McMorris Rodgers, introduced the American Privacy Rights Act (APRA) to establish national standards for personal data protection online. If passed, APRA would give consumers more control over their data, including the right to access, delete, and opt out of targeted advertising. Despite concerns about its impact on digital advertising, APRA offers the potential for simplified compliance and bipartisan support. As a digital marketing agency, we're closely monitoring these developments. What do you think about APRA and its potential impact on your digital advertising strategies? Leave a comment below! 🤔 To read the rest of the article visit: https://lnkd.in/gQCF_X5h

We will not know which solution will work untill the cookelieless era starts and all what is being sold now is just fish in the sea #google #cookielessfuture #marketingandadvertising #media

The Colorado Privacy Act (CPA) requires that beginning on July 1, 2024, businesses provide consumers with the ability to opt-out of the use of targeted advertising cookies using a Universal Opt-Out Mechanism (UOOM). As of January 1, 2024, the Attorney General has provided a very short list –only a single UOOM, the Global Privacy Control, is currently identified. My colleagues Martha Kohlstrand and Amy de La Lama wrote a great article addressing this issue! Check it out! #privacylaw #optout #cookies

Privacy compliance is more important than ever in advertising. Here are some important questions to keep in mind when navigating this topic:

My class is knee-deep into digital analytics talk, which is largely based on consumer data. My work is shoulder-deep into consumer data talk, which is largely shaped by privacy regulations. Worlds colliding! Keep up to date on the latest in digital advertising regulations and the impact they'll make on advertisers and marketers here: https://ow.ly/oRof30szCVB #Adtech #DigitalAdvertising #AdvertisingRegulation

If passed, the American Privacy Rights Act (APRA) "would mandate that companies collect only necessary data about consumers, empower consumers access, delete and move their data between digital services and also enable users to opt out of certain data practices, including targeted advertising." It's a bombshell for sure, but it hasn't passed just yet. Do you like this bill? Is there something you'd add/remove from it? Would love to hear your thoughts. #DataPrivacy #APRA #Advertising