With the likes of Motorola Solutions and Toys"R"Us recently jumping onto the AI video trend and releasing fully AI generated brand videos, it was a matter of time before someone would make the Human vs AI stand in marketing. And that someone is Dove 🕊 And while AI Videos will only grow as a media format, we foretell that a focus on being a #human led brand will become a strong marketing tactic and a differentiator. This doesn't mean that companies will not be using AI tools - on the contrary. The content will feature real humans, yet behind the scenes leverage AI to edit and deliver content itself. After all, even the #KeepBeautyReal video created by #Dove leverages AI technology embedded into the video editing software. Some final food for thought as you're deciding what kind of a brand you'll be and what AI tools you might use in your video storytelling.... When AI gets so good that a human is undistinguishable from AI generated one, and when even Instagram and TikTok will not be able to slap their #MadeWithAI label anymore, how will we trust that content is featuring a real human or not, and will it matter then? The end! We hope you're enjoying our bite sized industry insights 🤓 #stella #aivideo #genai #aiactors #marketing #branding #authenticity
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When Nathan isn't coding, he's upskilling in Marketing Acronyms. How many of these did you get? Be honest 🤓 #marketing #tofu #stella #aimarketing #digitalmarketing #officelife
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We all know that staying relevant and present on social media is crucial, but in today's fast-paced competitive digital landscape, it's hard and is simply overwhelming. Stella is designed to ease the stress by analyzing real-time trends and generating tailored, on-brand content ideas across multiple platforms. Stella will empower your marketing team to: 💎 Boost productivity and streamline workflows 💎 Maintain a consistent brand voice 💎 Stay ahead of industry trends 💎 Scale content production efficiently Forward-thinking marketers and business leaders are already signed up for Stella. Are you? #Stella #AIMarketing #DigitalInnovation #ContentStrategy #MarTech
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Case Study: The power of AI-matching in influencer marketing and how Aya leveraged it to go viral 🚀 #stella #influencermarketing #aimarketing #marketingautomation #marktech
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🛑 Myth Debunking 🛑 "Why can't AI image generators do text?" If you think AI can't handle text, it’s time to rethink. Advanced technologies like Midjourney and Stability AI are revolutionising how we create content. From generating eye-catching visuals to producing high-quality, engaging text, AI is now an indispensable asset for any content creator. Imagine saving hours on content production while still captivating your audience with top-notch content. And while the text still cannot be fully branded, it's just a matter of a few months or even less. At Stella we save marketers and creators hours of ideation and content creation. if you're thinking of embracing the future of marketing with AI-driven tools then make sure to stay tuned to hear more from our Head of Barketing 🐶✨ #Stella #AIinMarketing #DigitalTransformation #CreativeAI #MarketingInnovation #StellaMarketing #MarketingLeaders #SeniorMarketers #ContentCreation #FutureOfMarketing
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A wonderful first Marketing Breakfast with marketeers chatting about new tools, industry news and challenges ☕️ 🥐 Two big takeaways: 1️⃣ AI Marketing is Marketing: overarching challenges will remain the same. How do you keep up with all the new tools and tactics? How do you do marketing effectively in a market that's traditionally more restrictive due to regulations? And our all time favourite, how do you effectively track O2O attribution? 2️⃣ AI will not be replacing marketers who choose to leverage AI to automate their workflows and as we like to say "crush their KPIs". There are new tools emerging in this space everyday and very soon a few select winners will emerge. Staying tuned 😉 🙏 Thank you so much for joining us Aditya Satpute Bennett Heyn Jennifer Bennett Jutsu Adriana Lica Nathan Landman #marketing #sfmarketeers #stella
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HeyGen AI Clone is turning brands into UGC-generating machines. Greg Preece in this video preview is showing just how easy it is to create a clone of yourself. It took him just 5 minutes! Full video in the comments. What does this mean for the future of #marketing? Well, the obvious answer is that UGC videos will become affordable and accessible by even the smallest of brands and creators. Expect a tsunami of social media AI UGC content and especially performance video UGC ads to flood the market in the coming weeks and months. But from the consumer perspective, if the market is saturated with AI UGC content, then brands might see attrition unless of course the storytelling is top-notch. This always does the trick, AI or not AI. #AIMarketing #UGCAI #AI #AiActors #HenGen #Stella #UGC #Marketing
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Have your say. Senior demographic targeting should be 60 - 69, 70 - 79 and 80+ ? #ageism #advertising #adtech #marktech #stella
When designing Stella's age demographics, Nathan asked me why I capped the age targeting at 65+. The short answer is because all the ad platforms do it. Well, today I am having second thoughts. Facebook started 20 years ago, when platforms assumed less diversity in online behaviours for 65+, when less than 2% of them used any social media (in US at least). The audience size was simply not broad enough for platforms like Facebook, Instagram, Pinterest and Twitter to offer any more granular age demographic targeting. But today the 65 - 69 year olds are digital-savvy and most importantly quite diverse in their online behaviours to people in the 70-79 bracket. So 💡 maybe it's time for #ad platforms and Stella AI to offer marketers more granular demographic targeting. 📊 internet usage data sourced from Pew Research Center & Forbes. #Advertising #DigitalMarketing #AgeDiversity #AdTech #InclusiveMarketing #SeniorMarketing #Stella #AI
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Rise and shine, #SanFrancisco marketers! 🎉 Whether you're just starting out in your #career or are a seasoned pro, this Marketing Breakfast will help you connect, share campaigns you're working on, get feedback/ideas on any challenges you're facing and fuel up for the day ahead 🥐 ☕ We're keeping our brekky meetups small and intimate, 12 spots only, so that we can actually get to know each other and build meaningful connections. New cities coming soon, and if you're interested in hosting, drop Adriana Lica a message! #stella #marketingbreakfast #marketing #sftech #sfmarketing #marketingsf #marketingcommunity #communitybuilding
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Rumours are true! Stella is real. Want to trial your very own AI Marketing assistant completely free? We'd love you to. Sign up before July and leave us a comment below! Your comments will help us grow, and in return we'll reward you with a free trial 🤝 It's a win-win, something Stella will help you get a lot of very soon 🎯
