MyGolfSpy’s Post

📺 From Storytelling Pitch to Pitching on Sports TV 🏌♀️ 💫 People often ask me, "How did you land in the GolfNow ad campaign for Sky Sports last year?" 🗣 The answer is simple: I applied the same principles to my personal life that I use in my professional life to help companies build their brands. 🎯For a storytelling competition, I pitched a true story that resonated with the audience, bringing to life my passion and authenticity. I invested my time in the partnership and collaborated to create a piece that truly connected with their viewers. 🏆 The result? Primetime visibility, a stronger personal brand, and a growing reputation as someone who takes her commitment seriously to learn and enjoy golf. Knowing what to say, when to say it, and how to say it is a critical skill to success, not just in business but in all aspects of our lives. 👀 Whether it's on the golf course or in the boardroom, effective storytelling and authentic engagement are key to lasting impression. It's a good reminder that sometimes taking a swing at the unexpected can lead to a "hole-in-one". ⛳ What's your "hole-in-one" story? 🏌♂️ #Storytelling #ContentStrategy #BrandBuilding #StrategicCommunication #Golfswing #HoleInOne https://lnkd.in/esydrR8H

Create content around answering questions your audience are asking. >>>PAA (People Also Ask) Section<<< ⛳Legend Trail Golf Course 📍Scottsdale, Arizona #contentmarketing #organictraffic #organicgrowth

On defining what success looks like before diving into the work.

Are you ready to #ChangeYourGame this season? In a world cluttered with average content content, how does a golf video stand out? We've cracked the code. At Albatross, our team go above and beyond to capture that perfect golf course moment on camera. From 4am starts to 9pm finishes, travelling the length and breadth of the country shooting some of the finest courses. It's a fun but tiring game. Here's a little highlight reel of some of our favourite most recent shoots! If you're looking for imaginative, creative thinking and a fresh approach to challenge the golf norm, let’s start a conversation. Drop me a line to discuss how we can elevate your golf content and #ChangeYourGame. #golf #golfmarketing #golfcontent

Since I joined Mighty Coconut nearly two years ago, most people from my life and previous professional career still don’t understand what I’m doing and why. I get it. Until you have tried virtual reality, it seems unknowable and a little daunting. But videos like this tour with UploadVR’s Ian Hamilton (one of the most discerning journalists working in the industry) interviewing our senior art director Don Carson (also a former Walt Disney Imagineering artist and one of the brightest minds in themed entertainment design) do a really good job of not only conveying the aesthetics and mechanics of the 22-and-counting mini golf courses we create, but also why they end up being so compelling for hundreds of thousands of people around the world who think of them not so much as a game but as places where they create memories, meet up with loved ones, and revisit often. Hence, my work here—although at a much larger scale—is very connected to my work locally in Austin and with community/mission-driven entities. I’m telling the stories of what ordinary and extraordinary people do in these wonderful places and creating ways for them to celebrate playing together, which in turn builds our brand. Many exciting developments just ahead, but I wanted to take a moment to celebrate the spookiest season of them all with our immersive haunted experience: Widow’s Walkabout. #themedentertainment #virtualreality #indiegamedev #communications

When I talk about how golf business can create emotional connection beyond reason, I am reminded of this video. It would be natural to think that an amusement park is all about the rides and a golf course all about the holes. But what happens when your brand stirs emotions? Disney Experiences Walt Disney Parks & Resorts PGA of America National Golf Course Owners Association (NGCOA) United States Golf Association (USGA) National Golf Foundation Proponent Group Gary Vaynerchuk #golf #golfbusiness #celebrate #disney #connection #emotion This video is an extraordinary example of creating emotional connection.

5 ways to destroy your personal branding: 1. Sharing things that are not related to your niche/expertise. 2. Resharing only other people’s posts on your profile. 3. Having an ample amount of knowledge but not sharing it with the world. 4. Diving in trends just for the sake of it. 5. Not experimenting with different post formats. Can you add your input to the list?

@themasters marketing team is the new blueprint↓ There’s a reason I called this the marketing campaign to watch this week. The five things they’re doing right? ⛳️ Curating an experience ⛳️ Bridging the connection between those at home and those at the event ⛳️ Creating nostalgia ⛳️ Diving into the full brand ⛳️ Showcasing the future P.S. you can take each of these principles and apply them to your business too… &&& if you’re a golf fan, who’s your money on this weekend? 👀 #themasters #golflife #sportsmarketing #marketingcampaigns

What is the best public golf cancelation policy we have seen among all our ~300 courses using Noteefy 🔔? Palm Beach County takes the prize. 👇 📈 Eric Garber, Eric Rein and the team have architected a fair, direct, policy that maximizes access, equity, and rounds. No shows are not acceptable when hundreds of other residents / public players would gladly pay rack rate for the time. They have an automated waitlist powered by Noteefy 🔔 in the foreUP Golf tee sheet which alerts golfers when cancelations occur. If someone no shows - it is $20 per person. The result is an incredible volume of rounds, minimal no shows, and happy golfers that know they have a fair shot. This is no different than going to a movie theater, where you will be charged if you no show. Same with a flight or hotel. I would love to see every operator use this approach. See it in action here: Eric and I will discuss on an upcoming episode of Revenue Alert!

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