I enjoyed my conversation with Melanie Hamilton at the FreeWheel Beach during the Cannes Lions International Festival of Creativity. It's a fun and information discussion. Tune in for a great update on the important leadership at Comcast Advertising MediaVillage.org
Jack Myers is joined by Melanie Hamilton, Senior VP of Enterprise Sales at Comcast Advertising, from the FreeWheel Beach during the Cannes Lions International Festival of Creativity. Melanie delves into the game-changing impact of addressable advertising, reaching 64 million households with a 95% match rate. Learn how this precision tool is reshaping media strategies and merging digital accuracy with linear TV's reach. Watch below! https://lnkd.in/eSzV8kW6
CEO; semi-retire at Medianexus Advisors
7hKeep it up!