Mushter Moin’s Post

From "The CMO survey, Managing Marketing Technology, Growth, and Sustainability" Given the explosion of martech tools, the focus on managing the martech stack has turned to: 1.    “optimizing existing tools” 2.    “identifying tools for a stronger customer experience” 3.    “identifying what can be linked together to form powerful capabilities,” #management #marketing #technology #innovation

*Improve results by up to 25% with our limited-time offer* With Delineate Proximity, an AI-enabled marketing insights platform, we can help brands like yours maximise campaign performance. "I can say – at a minimum – we are able to increase the effectiveness of our campaigns by 25%, because we now have the ability to shape and adjust them on the fly." - Begoña Fafian – Global Human Insights and Marketing Performance Director, The Coca-Cola Company Imagine the impact a 25% increase in campaign effectiveness could have on your brand. More leads, more conversions, more revenue - all thanks to the power of AI-driven insights. 📈 Send us a message now to get started. 

Exciting news! Delineate is putting together a case study program for Insights and Marketing professionals who want the opportunity to increase campaign effectiveness up to 25% If this sounds like you, comment or DM me “interested!” and I’ll connect with you to share the details of the case study program. #campaigneffectiveness #campaignoptimisation

Ready for Marketing's New Era Post-COVID Emergence? In the post-COVID emergence landscape, the big question for CEOs and CMOs is: How have your marketing strategies adapted and continue to adapt to the ever-changing new normal? The pandemic has reshaped consumer behaviors, making it essential for eCommerce and DTC businesses to pivot. 𝙆𝙚𝙮 𝙛𝙤𝙘𝙪𝙨 𝙖𝙧𝙚𝙖𝙨 𝙨𝙝𝙤𝙪𝙡𝙙 𝙗𝙚: 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗮 𝗠𝘂𝘀𝘁: Integrating digital tools for efficiency and data-driven decision-making is now imperative. 𝗗𝗮𝘁��-𝗱𝗿𝗶𝘃𝗲𝗻 𝗶𝗻𝘀𝗶𝗴𝗵𝘁 𝗶𝘀 𝗞𝗶𝗻𝗴: Utilize data to understand and respond to changing consumer behaviors. 𝗔𝗴𝗶𝗹𝗶𝘁𝘆 𝗠𝗲𝗲𝘁𝘀 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝘃𝗲 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴: Combine fast responsiveness with predictive analytics for a proactive approach. 𝗘𝗮𝗿𝗻𝗶𝗻𝗴 𝗧𝗿𝘂𝘀𝘁 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆: Build customer relationships based on transparency and value. 𝗘𝗺𝗯𝗿𝗮𝗰𝗲 𝗘𝘁𝗵𝗶𝗰𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Align your brand with consumer values around sustainability and ethics. As we embrace this new era, we should emphasize innovative, adaptable, and data-informed marketing strategies. 𝙄𝙩’𝙨 𝙣𝙤𝙩 𝙟𝙪𝙨𝙩 𝙖𝙗𝙤𝙪𝙩 𝙨𝙪𝙧𝙫𝙞𝙫𝙞𝙣𝙜 𝙗𝙪𝙩 𝙩𝙝𝙧𝙞𝙫𝙞𝙣𝙜 𝙖𝙢𝙞𝙙𝙨𝙩 𝙣𝙚𝙬 𝙘𝙝𝙖𝙡𝙡𝙚𝙣𝙜𝙚𝙨 𝙖𝙣𝙙 𝙤𝙥𝙥𝙤𝙧𝙩𝙪𝙣𝙞𝙩𝙞𝙚𝙨. What are your strategies for adapting to this evolving landscape? Share your insights!

Learn what Gartner predicts for marketing efforts in 2024 in this webinar: https://lnkd.in/gss-Vv4H #rsacorporation Reprographic Services Association #morethanrepro

Curious about the future of marketing? No crystal ball needed, just tap into the insights from @Serviceplan Group's annual industry study, CMO Barometer 2024. This time around, we've curated predictions and insights from top marketers across 11 diverse global markets. Gain valuable perspectives on the latest marketing trends and industry developments—they've generously shared their instincts and forecasts. Explore the full version via @Adweek. #MarketingTrends #IndustryInsights https://lnkd.in/eJ5_pMHv

⚡ Pop Quiz! ⚡ What is the most popular word for marketing leaders coming out of 2023? GenAI! Gartner is hosting a webinar on January 16th at 11:00 AM EST to discuss our 2024 Marketing Predictions: Build Consumer Trust, and Exploit GenAI. Register now at https://lnkd.in/dr_rUwuX! This webinar will focus and inform you on the following: · 👀 Refocus customer acquisition and loyalty strategies to counter social media attrition · 💪  Integrate GenAI technology into in-house creative processes to enhance efficiency and innovation · 💥  Assess the impact and potential of AI-free, traditional marketing methods on brand differentiation and engagement Don't miss out on this opportunity to stay ahead of the curve in the marketing industry! #gartner #gartnerformarketing #genAI #customerloyalty #buildingtrust #2024

Webinar: The Keys to Achieving a New Level of Brand & Data-Driven Marketing Success Join Mark Weber, CEO of Strum and Strum Platform, and Laurie Flanders, VP of Client Solutions for Strum Platform, in a robust discussion of how credit unions can reach a higher level of strategic growth, cultural alignment and marketing performance. Date: Thursday, September 7th Time: 10:00-11:00am PST They will share success stories of credit unions that have undergone the transition towards brand alignment and focus on growth and increased marketing performance. In this free webinar, Mark and Laurie will delve into detail about how credit unions can: 1. Align your organization around an inspiring purpose-driven brand and culture 2. Unlock member needs, lifestyles and goals with rich data insights and intelligence-driven marketing 3. Enrich and personalize member experiences and journeys with generative-AI 4. Driving, measuring and reporting marketing performance results, sales conversions & true ROI Register Here https://lnkd.in/giNh8vVA

Webinar: The Keys to Achieving a New Level of Brand & Data-Driven Marketing Success Join Mark Weber, CEO of Strum and Strum Platform, and Laurie Flanders, VP of Client Solutions for Strum Platform, in a robust discussion of how credit unions can reach a higher level of strategic growth, cultural alignment and marketing performance. Date: Thursday, September 7th Time: 10:00-11:00am PST They will share success stories of credit unions that have undergone the transition towards brand alignment and focus on growth and increased marketing performance. In this free webinar, Mark and Laurie will delve into detail about how credit unions can:  1. Align your organization around an inspiring purpose-driven brand and culture 2. Unlock member needs, lifestyles and goals with rich data insights and intelligence-driven marketing 3. Enrich and personalize member experiences and journeys with generative-AI 4. Driving, measuring and reporting marketing performance results, sales conversions & true ROI Register Here https://lnkd.in/giNh8vVA

In order to create and build a sustainable marketing function that can withstand market fluctuations and rapidly changing business dynamics, marketing departments must make some critical investments Here are 6 critical marketing investments that every marketing department needs to prioritize: 1. Brand Development and Management: Establish a strong, consistent brand identity to build trust and recognition among your customers. 2. Market Research and Analytics: Gain valuable customer insights and make data-driven decisions to refine your marketing strategies. 3. Training and Development: Keep your team updated with the latest trends and techniques through continuous learning and development. 4. Customer Experience: Ensure a seamless and satisfying user experience on your digital platforms to foster customer loyalty. 5. Public Relations and Reputation Management: Build and maintain a positive brand reputation through strategic media relations and crisis management. 6. Partnerships and Collaborations: Expand your reach and credibility through strategic partnerships and community engagement. Check out this week's blog to understand why calling marketing a cost center isn't a bad thing https://lnkd.in/dzQHCMKE #MarketingStrategy #BrandDevelopment #ContentCreation #MarketResearch #DigitalMarketing #TechTools #TeamTraining #CustomerExperience #Innovation #PR #Partnerships #MarketingInvestments #BusinessGrowth #b2bmarketing #leadgen #demandgeneration