MullenLowe U.S.’s Post

At first glance, modernizing an outdated brand seems like a brilliant idea, but it can be a dangerous proposition as well. Change the design too much, and you lose all that brand equity you’ve spent years and (potentially) millions of dollars to build.  But change it too little, and customer won’t notice the brand repositioning  you’re trying so hard to spotlight. The secret is balance. I often recommend to clients that they find a single detail in their original brand design to celebrate in a new way.  Find that detail and enlarge it, simplify it, and most importantly, get rid of all the clutter around it.  Many times, just by giving that element new space and focus you can create a new brand design that feels fresh and exciting but familiar and welcoming at the same time. For even more strategies on how to update your brand design in a way that won’t alienate existing customers, check out my latest article in Fast Company https://lnkd.in/egXdjsDZ As always, a special thanks to all my fellow contributing authors – Tim Maleeny Zain Jaffer Rio Longacre Maria A. Leigh Burgess Jared Reimer Theresa Neil Beau Oyler Mark Pasetsky Gergo Vari Jack Borie 💥Jo Ann Herold, MBA #design #branddesign #merkle #experiencedesign

"Empowering with a distinct identity, where innovation meets integrity. Unleashing a unified vision for success. #CorporateIdentity #InnovationIntegritySuccess" #BrandIdentity #CorporateBrand #BrandConsistency #VisualIdentity #CorporateDesign #BrandGuidelines #IdentityDesign #LogoDesign #CorporateCulture #BrandRecognition #CorporateImage #BrandValues #DesignStandards #BrandImpact #CompanyCulture #VisualStandards #CorporateBranding #UnifiedBrand #BrandCommunication #CorporateStyle

I love brand showcases like this. It captures the discovery board all in one video rather than a slapped together image board. Video is simply the most engaging way to get your ideas across all in one file! #designcommunity #graphicdesign #motiongraphics #brandidentity

I don't love your brand as much as you do. It's why brands hire me. I'm brand agnostic. It's not that brand isn't important (it is!) but in my experience, loving your own brand often gets in the way of innovation and new ideas. It's hard to get new ideas with an old perspective. As an outsider, I'm always looking at the problem differently than an internal team. It's that context that brings good design and innovation. Is your brand in need of an outside perspective and new ideas? We can help. At The Directive Collective we specialize in performance, innovation and brand. https://lnkd.in/gDKyWDbD #design #innovation #designer #footweardesign #run #running #runner #footweardesigner #industrialdesign

Dive into the art of impact. Our brand's visual strategy speaks louder than words. #VisualExcellence #StrategicImpact #BrandGoals #CreateInnovateElevate #DreamBig #AimHigh #BraveInnovation #BrandPower #GoodVibesOnly #BrandJoy #BeyondTheNorm #BrandPower #IgniteTheFuture #SmallStepsBigProgress #BrandJourney #CreativityUnleashed #InnovateInspireCreate #BoldByDesign #FearlessInnovation #BeyondTheHype #BrandVersusReputation #MarkStudio #SocialMediaStorytelling #MagicalBrands #BrandEnchantment #CreateMagic #OurBrandStory #LegacyUnfolded #BrandIdentity #OurStory #brandstrategy #pune #surat #creative

I am excited to share my recent work. logo intro animation. One of the goals of the video was to build a futuristic and seamless experience. With that in mind, we created an energetic experience throughout the video, we used energetic upbeat music. I used camera animation, simple text animation, and images but all transitions and effects matched the music beat. Team credit Graphics framing:- Vrushal Shah Vaishnavi Ladkat #motiongraphics #graphic #futuristic #animation #animator #logoanimation #identity #introanimation

🎨🌟 Elevating Brand Experience: The Timeless Influence of Virgil Abloh 🌟🎨 In the ever-evolving realm of creativity and branding, there were individuals whose transformative influence went beyond design aesthetics. Virgil Abloh stood as a living testament to the profound impact a creative director could have on shaping not only a brand's image but also the emotional connection it forged with its audience. As I contemplate the role of a creative director, Virgil's journey serves as an illuminating guidepost. His visionary approach redefined the intersection of fashion, art, and culture, creating a distinct brand identity that resonated on a global scale. But what truly set him apart was his ability to infuse authenticity and human touch into every project he undertook. Virgil Abloh understood that brands were not just logos and products; they were conduits for shared experiences. His innate capacity to tell compelling stories through design had a cascading effect that reverberated through every touchpoint. Working under the guidance of a creative director who possessed such a profound understanding significantly shaped how one felt while contributing to a brand's journey. In my own professional voyage, I've come to realize that a creative director like Virgil Abloh transcended the traditional boundaries of their role. They served as mentors, visionaries, and catalysts for growth. Their unique perspective encouraged us to step outside our comfort zones, experiment fearlessly, and embrace innovation. As I reflect on the brands I've had the privilege to work with, I am reminded of the power of visionary leadership. Virgil's legacy underscored that a creative director's influence reached beyond design boards – it permeated the culture of collaboration, inspired fresh ideas, and fostered an environment where creativity flourished. In celebrating Virgil Abloh's remarkable journey, I am inspired to continue pushing the boundaries of my own creativity, nurturing an environment where diverse voices thrive, and ultimately, crafting brand experiences that resonate on a profound level. Let's get inspired by the trailblazers like Virgil Abloh, whose indelible mark reminds us that a creative director was not just a title, but a driving force that shaped the soul of a brand. 🚀🌟🎨 #CreativeDirectorInspiration #BrandExperience #VirgilAblohLegacy #InnovationInDesign

Only the brand identities that are alive are sustainable. I deeply believe that what makes something truly alive is its capacity to make us feel, and this is the principle that guides my design process. Based on my experience, it has become clear to me that for an identity to endure, it must provoke emotion. This goes beyond aesthetics and enters into the mindset behind the design. Take, for instance, the paintings of various artists that have lasted through centuries. One of my favorite references is the "Mona Lisa." Is it just because of their aesthetics? I don't believe so. Yes, aesthetics do play an important role, but the ability of these paintings to provoke something deeper than just "wow!" or "that looks good" is what makes them truly sustainable. In my latest case study: https://lnkd.in/dJ4G9rF9 I show how the intase brand moved beyond the surface to touch something deeper in their audience.

Disclosing the mouthwatering brand transformation I crafted for Kings Meatech! From concept to creation, infused their identity with sizzling innovation and savory charm. Have a look at it! https://bit.ly/3xYdB4A

Rebranding is a strategic move by companies to stay relevant and resonate with evolving markets. It's not just about aesthetics, but aligning with updated values and goals. Here is a sample of such a rebranding project and how we repositioned and rebranded Optimus to move it closer to the future. #Optimus #Branding #Rebranding #VisualIdentity #BrandingProcess https://lnkd.in/g3ZyFEUj