MullenLowe UK’s Post

💡Need some guidance & inspiration in crafting your entry in view of the final deadline? 🎯We've asked our Jury Co-Chair, ayesha walawalkar, Chief Strategy Officer, MullenLowe Group UK, to give you some advice, so you can focus on what matters most. Get inspired now, read the full article at https://shorturl.at/acqA1 #EffieEurope

I was fortunate enough to learn a bit from Ari Weiss during a Strategy Finishing School workshop back in December. Not his words, but my takeaway: Strategists need to do the difficult work of keeping it simple. The more creative we try to be in our words and delivery, the more we hurt the creative process and shrink what's possible. #strategy #creativestrategy

Join our Founder and Chief Marketing Officer, Sheila Butler, and Jill Hotchkiss for a Chief roundtable discussion about the secrets to Transforming Your Personal Brand on May 16th 9amPT/12pmET - exclusively for Chief members. Learn why it’s important, the steps to take, and how to utilize your brand to elevate your career or business. #personaldevelopment #brand #marketing #transformation #Disney #magicmakersgroup

🏈 Why was Dunkin's Super Bowl advert a Slam 'dunk'? 🍩 This year's Superbowl was bigger and better than ever before, as brands went head to head to win the heart and minds of viewers across America! 🇺🇸 It's hard to crown any one advert the winner, but Dunkin Donuts star-studded lineup sure did cause a stir! We asked Lexi, our AI-powered Psychoanalyst what top 3 human motivations the Dunk Donuts ad tapped into. Here's what we found out: 🤗 Belonging - With a cast that reads like a who's who of celeb royalty, the ad cleverly invokes a sense of inclusion. By aligning the brand with cultural icons, Dunkin' invites consumers to be part of an exclusive yet accessible club where everyone's welcome to share a donut or a coffee. It's communal, it’s familiar, it's America's coffee shop. 💪 Empowerment - The high-energy skit with Ben Affleck delivering donuts through a drive-thru and celebrities engaged in creating music tracks, provides a narrative of self-efficacy. Dunkin' suggests that choosing their brand is an empowering act, a choice for the go-getters and the doers — a subtle nod to the empowerment sought by achievers everywhere. 😍 Esteem - Who doesn't want to rub shoulders with the likes of Ben Affleck or Tom Brady? Dunkin' leverages esteem's power by associating its brand with successful personalities. It's not just about the coffee or the donuts; it's about being associated with success, whether that's Hollywood glam or sports excellence. Sipping on Dunkin' becomes synonymous with a winning lifestyle. Dunkin's ad achieved success by weaving these motives seamlessly into its narrative. It's not just advertising; it's understanding what drives the consumer to action! What was your favourite superbowl ad? https://buff.ly/49g2t0H #SuperBowlAds #DunkinDonuts #ConsumerMotivation #MarketingStrategy #BrandEngagement

Is it ever too early to plan? No. BUT - and this is crucial, if you’re going to plan early you have to be aware of your marketplace and general news to be able to jump in and adapt those plans with speed and compassion. Nothing drove this home to me more in recent days than Marks and Spencer's reaction to the fireplace flag incident. Most companies plan and wrap up the execution of their Christmas campaigns ahead of July at which point this would not have necessarily been picked up on or been controversial. Instead, they’ve planned for the best and had to adapt and deal with the worst. The lesson of the story? Even though you have a strategy, it’s worth triple-checking that every aspect of the plan is still right before you hit the ‘go-live’ button. #strategy #christmascampaign #planning #adcampaigns #mccraepartnership

Happy Monday Friends! I haven’t posted in a while because honestly, I have been quietly plotting my next move. Like too many of us out there, I was impacted by a layoff in my last role. After countless coffees, meetings, interviews, consulting projects and networking with lovely people who totally dug what I brought to the table yet role/timing/values/etc. didn’t align, I got real with myself. I decided the next chapter MUST do 3 things (otherwise: keep on walkin’): Work stuff: leverage my strategic and creative expertise, expand my network and offer exposure to broader sectors of industry. People stuff: enable connections with dynamic, sharp, kind and genuine people from varied backgrounds whom I can learn from and have FUN with. Life stuff: offer a culture that embodies the values and boundaries I have around family and personal well being. (Probably the toughest ask of the three.) Enter Pinnacle Performance Group, where I recently joined as Director, Consulting + Client Services (check us out below!). Will it be uncomfortable to learn new significant areas of practice beyond retail / product design and development? Yes! (Still consulting there, too). Do I stand to massively stretch and grow? Hell yes! Does Pinnacle pass all my criteria and gut check? ✅ Here’s to everyone navigating change. The landscape looks very different than it did just a few short years ago and can leave you feeling vulnerable - despite how supported, successful or secure you may have felt in the past. I’ve learned that by staying true to YOU, leaning into your network and - most importantly- being open to walking through new doors, you may find really cool things on the other side. Thanks to my peeps for the supportive messages below from Pinnacle’s post 🥰

Persistence. I recall as a young staffer at Wieden + Kennedy, hearing high-profile creatives answer the question, "what's the #1 trait to be successful in advertising?" Someone intelligent - in my memory it was Mark Fitzloff - said "Persistence." Because your favorite concept might get killed (or your first four favorites). So you'd better have the courage to make your 5th one the best idea yet. Get used to direct feedback. Be comfortable with it. Seek it out. Make yourself all-day tough. Many many times, we've unlocked our best work by dealing with a curveball. A concept that dies in pre-production. A pitch that goes into extra innings. Being asked to defend a beloved piece of business. All these moments are a chance to capitulate to the circumstance. Pack it in. Oh well, we tried. But when you know what Fitzloff and others know - you learn advertising is a game of persistence. Played out in the adult world of art and commerce. No silver bullets, only lead ones. So get back hammering. The best idea is almost always right on the other side of the bad news. Zambezi #TakeBiggerBites #Persistence

I am beyond excited to have Zoe Mitchell join us as Chief Growth Officer. This announcement has been a long time in the making. In fact, our search for a Chief Growth Officer was a 12 month process. Myself & Motez Touqmatchi are 2 of the fussiest most particular founders you are ever likely to meet. It is fair to say this process shined a light on those personality traits. It was too important a hire to get wrong. As a business we are doubling in size YOY both in terms of income & headcount. Our network of offices has expanded from London to Miami & Dubai and each year our client roster grows to include some of the worlds most iconic brands. With all that growth, why hire a Chief Growth Officer? Well, this is a proactive rather than a reactive hire. It is about elevating what we already have and taking growth even more seriously. The creator economy continues to explode & each year specialist influencer agencies have a more pronounced seat at the table. However, whilst the services we are offering are relatively new & novel, the way in which budget decisions are being made are not. With that in mind, we wanted a CGO that understood how to appease & converse with the biggest ad-spenders in the world. Somebody that can provide a holistic POV on how budgets are being carved up and use that knowledge to make a passionate case for influencer marketing. In Zoe, we have found that person - with over a decade of experience in institutions of all shapes and sizes, from Vayner Media to Wieden & Kennedy and Wunderman Thompson. But this isn’t just about growth - 99% of the time my decisions are driven by my instincts on the human-being. After spending 10 minutes with Zoe, I knew she was the perfect cultural fit. Ambition balanced with humour & realism - we want to keep building something amazing but we also recognise we are helping to sell lipstick, not solving world peace. This cultural mindset keeps us grounded; we celebrate the wins, but we don’t deep the losses. The growth wheels are fully in motion for next year & I cannot wait to see where we take things. Welcome to the team Zoe Mitchell!! #influencermarketing #creatoreconomy #growthmarketing

I started closely watching Dunkin's latest campaign featuring Ben Affleck, and here's what happened: 1. Dunkin's collaboration with Ben Affleck is a creative masterpiece. 2. The campaign, initiated during the 66th Annual Grammy Awards, sparked curiosity and anticipation among viewers. 3. Affleck's portrayal of a potential transition into a popstar career was unique and engaging. 4. A "to be continued" message at the end of the ad has left everyone speculating about a possible Super Bowl commercial. 5. Dunkin' has effectively leveraged Affleck's Hollywood credibility and status. 6. The campaign has also cleverly integrated previously successful collaborations with other celebrities like Charli D'Amelio. 7. Affleck's humorous take on his "Sad Affleck" memes from the 2023 Grammys added an element of self-awareness and relatability. Have you tried integrating celebrity endorsements in your marketing strategy? How has it worked for you? #MarketingStrategy #CelebrityEndorsements #InnovationInAdvertising

What an incredible campaign! #accentanxiety is a serious affliction, causing sweating, racing hearts, tied tongues, and in severe cases renders sufferers unable to speak. It's the ongoing obsession with “#improving” or “#reducing” your accent when you learn a new language. Myself included, when I speak British English! 😅😏😩 Bloody perfection! Even though I #LOVE to see the effort my students put into #learningitalian and improving their pronunciation, I always remind them that native Italians don’t have a ‘standard native’ accent! There are 31 dialects/languages in #Italy and these influence how Italians actually speak! As long as you can #speak clearly and understandably, having a non-native accent is sexy - research confirms! 😁 Wear your accent as a badge of #honour for all the #hardwork you’ve put into learning a foreign language! I’m proud of you! #communication #language #accent elvis | creative agency | b corp