Mulberry England’s Post

Breaking away from greenwashing and the need for legislation. This message was heard loud and clear during the evening with Singapore Fashion Council and The Matcha Initiative. I was privileged to present on sustainability communication and greenwashing at this interactive event. This gathering brought together a diverse group of stakeholders, sparking engaging discussions and invaluable insights from within the fashion industry. Here are just some of the reflections captured: 🛍️ The correlation between greenwashing and over-consumption: although there is limited research in this area, misleading green claims can drive consumers to over-consumption, perpetuating environmental and social harm. https://lnkd.in/gYWRS36H ⚖️ The urgent need for regulation: stringent policies around sustainability claims and legalized communication guidelines are needed to avoid the vague language, jargon and greenwashing shades we have become used to. In Asia, Singapore is a pioneer in this space: https://lnkd.in/gW2kYzEv 🔍 Ambiguity in key terms like sustainability: blurred and varied definitions underscore the importance of establishing clear standards. https://lnkd.in/gCi6VHbB 📢 Making sustainability communication more accessible: sustainability narratives must be more relatable and engaging for the general public instead of relying solely on dense reports. 🏷️ Guidelines for labelling in the fashion industry: this is needed due to its central role in consumer decision-making. And on a positive note… ♻️👚 Celebrating upcycling and sustainable practices: the discussions throughout the 3 breakout groups discussed inspiring efforts in upcycling, rescuing, sustainable clothing and many more. There is so much potential for positive change. These discussions are just the beginning. Sustainable fashion requires a collaborative effort and I’m excited to continue these conversations. 🌍🤝 Thank you to Singapore Fashion Council, my co-facilitator Sharon Lim and The Matcha Initiative for the opportunity to contribute. 🙏 #Sustainability #Greenwashing #FashionIndustry #SingaporeFashionCouncil #SustainableFashion

With a population of 1.4 billion people, and this number growing, it's essential to understand the #sustainability trends in the #fashion industry in China. Chinese #luxury shoppers exhibit the following characteristics: 💠 They actively seek products that offer a sense of purpose and uniqueness 👗 They appreciate the need for longevity in fashion 🔄 They search for a true value (beyond price tag) Based on testimonials, when it comes to sustainable living, #Chinese consumers tend to be more practical than their Western counterparts. They focus more on products that improve their personal health rather than being overly concerned with environmental issues. While this is a significant first step towards more mindful #consumption, I believe there's a crucial need for a shift in thinking. We need to find ways to connect #global environmental challenges with people's #everyday choices. Can and should luxury brands play a more #influential role in educating and directing the attention of Chinese consumers towards #sustainability goals?! source: https://lnkd.in/ei2Eamzb

Global insights for local impact—this sentence has changed the way I see sustainable fashion. Let me break it down! Throughout my career, living and working across different continents—from Korea to Paris, and from Hong Kong to New Delhi and Germany—has shaped my perspective on the fashion industry for good. Each country taught me unique lessons about sustainability, culture, and business practices. In Korea, I was inspired by innovative fabric technologies. Working in Paris, I learned the importance of heritage and artisan craftsmanship. Hong Kong introduced me to the pace of fashion retail, while New Delhi exposed me to the complexities of textile waste. Germany, with its strong focus on sustainability & tech, showed me the importance of rigorous environmental standards. These diverse experiences have reinforced my belief that sustainability in fashion should be practical, accessible, and inclusive. It must address every end of the supply chain—from the sourcing of materials to the end consumer. 💡 We need solutions that are as diverse as the cultures that inspire them, ensuring that sustainability is not just a concept but a practical, universal reality. At WORLD COLLECTIVE , we are committed to bringing these global insights into practical applications, helping brands and suppliers connect more meaningfully and sustainably. Join us as we work towards a more inclusive and holistic approach to fashion that honors and incorporates the richness of diverse global perspectives by by leveraging innovation in our favor.

In the midst of a dynamic industry and nuanced economic landscape, African fashion faces the challenge of aligning profitability with sustainability. Our article delves deep into sustainable business models within the sector, exploring how these can drive long-term profits while adhering to environmental and social responsibilities. We examine how African fashion businesses successfully integrate sustainable practices, like ethical sourcing and eco-friendly production, into their operations. The article also navigates the challenges and opportunities these practices bring, considering cost, consumer acceptance, and market competition. Additionally, the role of innovation and technology in enhancing sustainable practices, such as through recycling and digital platforms, is thoroughly explored. This piece provides a roadmap for how the African fashion industry can balance economic goals and a commitment to sustainability, contributing to a more responsible and resilient fashion ecosystem. Explore insights from the article by clicking on this link: https://lnkd.in/dgMGPqey Image Credit: Nkwo Design #sustainablefashion #africanfashion #ethicalbusiness #responsibleproduction #profitabilityandsustainability

Today, on National Creativity Day, we're reminded of the power of creativity to drive positive change, especially in the fashion industry. 🎨✨ As we reflect on recent messages from the Global Fashion Summit in Copenhagen, one thing is clear: we need to act NOW. The urgency to address the environmental and social impacts of the fashion industry has never been greater. We're not moving fast enough, and the current system is broken. It's time for bold action and collaboration. Creativity is our greatest tool in this fight. We must use our creativity to fix the system, innovate sustainable solutions, and reimagine the future of fashion. By working together and forming alliances, we can accelerate progress and create meaningful change. At Recrea Ltd, sustainable fashion event host, we're committed to harnessing the power of creativity to drive positive impact. Through our events, workshops, and community initiatives, we aim to inspire and empower individuals to embrace sustainable fashion practices and be part of the solution. Join us in celebrating National Creativity Day by channeling your creativity towards creating a more sustainable fashion industry. Together, let's work towards a future where fashion is not only beautiful but also ethical and environmentally responsible. 🌿💫 #NationalCreativityDay #SustainableFashion #FashionRevolution #CreativityForChange #GlobalFashionSummit

🌎 The Americas are home to a diverse fashion landscape, with the United States solidifying its position as the largest apparel market globally in 2022. Across North and South America, we are witnessing the emergence of policy initiatives, some of which are now gaining momentum and have the potential to influence the way fashion is produced, marketed, consumed, and disposed of. Keeping track of the developments across the Americas is a complex task, as it involves monitoring various states, provinces, and countries, each with its own legislative landscape, timelines, and levels of engagement. This challenge underscores the need for a comprehensive and accessible resource that captures the sustainability policy initiatives across the continent. ✨ With this vision in mind, we are pleased to introduce the GFA Policy Matrix: Americas, a dynamic and evolving resource designed to comprehensively document the policy landscape relevant to sustainability in the fashion industry throughout North and South America. The publication serves as a practical reference for industry stakeholders, policymakers, sustainability advocates, and other stakeholders interested in deciphering the intricacies of policies related to textiles, structured around the five key priorities outlined in the Fashion CEO Agenda. 💡 Discover more about this resource and access it here: https://lnkd.in/dB3rhyaA - GFA Policy Matrix: Americas is frequently updated on the ongoing and most recent developments in the fashion and apparel industry. 📢 Your Input is Valuable! We urge industry stakeholders to actively engage in shaping this resource. Your insights and suggestions are crucial in ensuring that we capture the full spectrum of relevant policy initiatives. Please share your knowledge and recommendations at info@globalfashionagenda.org. #globalfashionagenda #policy #EU

REAL TALK. Could the reason why the fashion industry is slow in making the necessary changes towards sustainability be because the people at the table are being too diplomatic? I’m asking for a friend. I say ‘too diplomatic’ because every room where change is being discussed should have diplomatic representation but needs radical voices as well. ‘Challenging the status’ quo I’ve come to accept as my MO, and the best part is I come with solutions that sustain, having real impact. Some say its my weakness but I embrace it as a strength. Over the last few weeks, I’ve read articles where Paul Dillinger of #LEVI and SEBASTIEN KOPP of #Veja challenge the industry’s unsustainable stance on growth, so I’m not alone in my thinking. I’ve also heard an industry leader say ‘if consumers demand sustainability but fund the growth of SHEIN why should the industry bother’. I say because it’s our responsibility. An industry that has led in creativity and innovation can surely lead changes that restore our planet, consumer experience that’s diverse and appreciate the cultures that sustain it. As a creative, I love the fashion industry but as a sustainability and circular economy expert, I demand change. 🙋🏾♀️ I am raising my hand as a radical voice for change and I welcome my invitation to the room. However, I will continue to build my table and all fellow radical voices for change towards a more sustainable fashion industry are welcome.

#DaxueStories on China’s minimalism trend: a journey towards sustainable living and mindful consumption 🛍️ Minimalism in fashion and lifestyle campaigns in China is rising. People are embracing a clutter-free existence and mindful shopping, positively impacting well-being. The trend emphasizes quality, simplicity, and eco-friendly materials, with brands like MUJI and Apple appealing to practical young consumers.   👓 The fashion industry is also adapting to the minimalist trend, with an increase in marketing posts promoting clean, simple, and sustainable fashion wear. Brands are emphasizing the customer experience and creating unique store environments. The concept of rational consumption has emerged, with young consumers prioritizing thoughtful and intentional choices.   💎Platforms like Xiaohongshu and Bilibili play a significant role in shaping the mindset and purchasing decisions of young consumers, providing a space for sharing experiences and promoting mindful consumption. The concept of minimalism is empowering young individuals to make informed choices and live in alignment with their values of simplicity and sustainability.   📖Read more about China’s minimalism trend: https://lnkd.in/g4UsREQF   #Chinabusiness #minimalism #minimalismchina #business #fashion #genz

“The truth is China and the West are very different, whether it’s the ideology of fashion consumers or the status quo of the market.” - Zhang Na, founder of Reclothing Bank, the Chinese brand devoted entirely to use of recycled fabrics. "The relationship to sustainable fashion is also very different. I would say that if you want to engage with this, it’s important to understand in depth the underlying thinking of customers and the systems of the industry.” Second-hand fashion and vintage markets are increasingly popular amongst China’s Gen Z consumers. From recycled fashion to vintage pieces and flea market swaps - sustainability and circular fashion is a diverse sector with a discerning demographic in China. China’s fiercely independent Gen Z have high expectations in terms of value for money and experience when it comes to spending. Read our full interview with Zhang Na on her advice for global brands as an early trailblazer of the trend: https://ow.ly/15J950PEuhm #circularfashion #secondhand #vintage #fleamarket #trailblazer #sustainability #chinaconsumer #chinainsights #genz

Happy Earth Day! 💚🌎💙 In an industry known for opulence and innovation, sustainability has become not just a trend, but a fundamental pillar guiding our practices. From ethically sourced materials to eco-conscious production processes, luxury brands are redefining what it means to be truly chic in a world that values both style and sustainability. However, sustainability isn't just about materials—it's about mindset. The fashion industry must be dedicated to reducing its carbon footprint at every stage, from design to delivery. There is much work to do, that's no secret, but I applaud the brands who have been trailblazers in this space and continue to set the standard for others to follow. #EarthDay #SustainableFashion #Sustainability