Ways that Puma spoke to me in my youth: 🏎 Ferrari sponsorship ⚽ Maradona AND Pele endorsements (Whaaaaat?!!!) 🎤 Korn collab Today, they're showing up for consumers in their new virtual squares - the metaverse and Roblox. Since 1948 Puma has maintained its role as a cultural icon through a deep understanding of its target audience and how to create meaningful touch points in their lives. Listen to the latest episode of The Speed of Culture Podcast for more insights on how PUMA Group continues to push the envelope.
Tune into the latest episode of The Speed of Culture Podcast with Ivan Dashkov, Head of Emerging Marketing Tech at PUMA Group! Discover how integrating cutting-edge technologies can transform consumer engagement and redefine brand experiences. 🚀👟 Here are the top 5 actionable takeaways: 1. Explore emerging technologies like VR and AR to enhance product visualization and customer interaction. 2. Leverage strategic partnerships, like PUMA's collaboration with Meta, to amplify your digital presence and reach new audiences. 3. Integrate both physical and digital marketing strategies to create holistic brand experiences that captivate and engage across multiple platforms. 4. Build a team of innovators who are committed to pushing the boundaries of what's possible in digital marketing and consumer engagement. 5. Stay adaptable and forward-thinking by continuously exploring new digital platforms and technologies to keep your brand relevant and competitive. Listen now to get inspired: 🎧 Apple Podcasts: https://lnkd.in/eWZ3jgUr 🎧 Spotify: https://lnkd.in/es3Vt25V ADWEEK #SpeedOfCulture #PUMA #Innovation #DigitalMarketing #VR #AR #Meta #BrandStrategy
