Dr. Rick and Progressive pick up a Bronze Lion at this year's Cannes Lions International Festival of Creativity. Congratulations to director Martin Granger and the team at Arnold Worldwide for making the magic happen!
Moxie Pictures - London’s Post
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Brand Partnership Sales Manager I Passionate about Content Marketing and Brand Engagement I Creative and Results Oriented I Chartered Marketer Candidate
Creativity is our common language. Creativity is a force for change. People may forget what you said, but they will never forget how you made them 'feel'. Is my work driving 'me'. If you're creating alone, you're creating wrong. So many good messages in this clip for #canneslions2024. What brand has made you feel something through their story-telling? It most likely was memorable - whether it was a feeling of enlightenment, joy, sadness, pride, admiration, inspiration, motivation, maybe even anger (hopefully not confusion) - then it probably worked to build an impression, make you think, act, or feel something that you'll remember when you go to purchase, or alleviate tension if service was poor one day. #makeemotionalconnections #creativemarketing #takerisks #followyourexperience #followyourgut #insightsdrivecreativity #culturaldifferences #loyaltystillmatters
It’s almost time. There’s only one month to go until Cannes Lions 2024. Innovation, insight and inspiration from every corner of the globe culminate in a week of world-class creativity from June 17 -21, 2024. This is your moment. Secure your pass. Make history. Already got yours? Start planning your trip using their helpful guide ➡ https://lnkd.in/eJakvwhr. We’ll see you there. #CannesLions2024 Cannes Lions International Festival of Creativity
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I like the concept of “color bathing”.
Yesterday marked the kick-off of our Paris public program 🚶🏻 Free and open to all, these artistic activations can be discovered across the city of Paris – including this colorful installation by Daniel Buren & Michelangelo Pistoletto at the Palais d’Iéna. Learn more: bit.ly/48ZRsB5
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Award-winning B2B marketing consultant bringing clarity, growth and efficiencies | Business mentor | Fractional CMO
Last week at Cannes Lions, Mark Ritson reminded us that creativity, while important, isn't the be-all and end-all in marketing. According to Ritson, the 4Ps (Product, Price, Place, Promotion) are tactical levers that should be employed only after you've nailed down your STRATEGY and DIAGNOSIS. One critical piece of advice he shared was the need to focus on targeting. In my experience this is the most complex and overlooked aspect when businesses approach me. Companies frequently ask how they can improve specific areas like their social media. But the problem always certainly lies deeper. It starts with a comprehensive review of the business—a diagnosis to identify what's working and what isn’t. Only after this can we look at targeting and positioning before moving on to tactics and channels, which are what people typically associate with marketing. Without this foundational work, your efforts are like putting plasters on a wound—patching things up without addressing the root cause. If there's one takeaway from Ritson's speech, it's to invest in strategy. This means truly understanding your target audience through research and segmenting the market to find where the most potential lies. And it's not as simple as just creating a 'persona'; it's about profiling your customers to understand their purchase journeys and behavioural traits amongst other things. By focusing on these fundamentals, you'll ensure your marketing efforts aren't just tactical but strategically sound. This way, you’re not working blind, but with a clear, effective plan in place. Feeling inspired? Let's talk about how we can significantly transform your marketing by going back to the basics. Email natsharp@sharpthinkingmarekting.co.uk #MarketingStrategy #Targeting #BusinessGrowth #CannesLions
Is an obsession with creativity distracting marketers from what matters, namely product and price in the 4Ps? That was the argument made by Mark Ritson at his session at Cannes Lions International Festival of Creativity https://ow.ly/qVoQ50Sn8w7
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Cannes is neither perfect nor overblown. It’s up to you… if you want to consume all the creativity on display in the Palais. It’s up to you… if you want to sit through the plethora of GenAI conversations. It’s up to you…if you want to catch up with long lost colleagues along the Croisette. It’s up to you… if you want to party at Baoli or La Guerite It’s up to you…if you want to imagine & ideate the future of our industry in a pavement cafe. That’s the beauty of Cannes. What we choose to do; how we choose to do it; and who we choose to do it with. It’s entirely up to each of us. Cannes - like life - is up to each and every one of us. We get out what we put in. Choose your path Channel Factory Cannes Lions International Festival of Creativity
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Which of your brand collaborations did Licensing Expo make possible? Marijn Veerat from Van Gogh Museum tells us how they met Insight Editions at Licensing Expo which led to a years in the making collaboration. From show floor to consumer hands, it starts here. Learn more: https://utm.io/ugu21 #brandlicensing #artlicensing #brandcollaborations
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The #WeatherAtCannes has been a hot topic these past few years, from tropical heat & rainstorms, to excessive winds & choppy seas…If you’re attending this year, have no fear, we’ve got you covered! Check out The Cannescast below and know before you go!
T-minus 5 days until Cannes Lions International Festival of Creativity 2024 🤩 Here’s your #WeatherAtCannes primer to plot and win the week. 🗒️TLDR: Cooler temps and a chance of rain 😬🌂 Whether you're a seasoned attendee or a first-time participant, this forecast provides a comprehensive overview that will have you navigating the festival like a breeze. See it all here: https://lnkd.in/eBumubak
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Exploring the nuances of arts leadership and the dynamic art industry. Join me in this fun conversation. 🎨 #ArtLeadership #IndustryInsights Sally Jane Brown (formerly Deskins)
Strategic Art Curator and Visionary Arts Leader Orchestrating Grant Acquisition and Revenue Expansion ➤ Pioneering Creator of Multi-disciplinary Showcases, Captivating Diverse Audiences
🌟 Join the conversation with Jennifer Salvetti-Kulla, MA, ISA, AM, as she shares her wisdom on arts leadership and the evolving landscape of the art industry. From embracing diversity to ensuring accessibility, Jennifer's insights shed light on the transformative power of art. Engage with her inspiring perspectives and enrich your understanding of the vibrant world of art. Learn more, link in comments! #ArtAppraisal #ArtsLeadership #ArtWorld
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We're celebrating 5 years of Dance Data Project® Research! The first annual Executive & Artistic Leadership Report was released 5 years ago in February 2019. Since then, DDP's research has expanded to season overviews, dance festivals' leadership and programming, contemporary and modern dance companies, collegiate dance administrators, and much more. Read all of our past and current research reports at https://lnkd.in/eFFZKWtb #DanceDataProject #GenderEquity #Dance #Research #ResearchReports
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There are some interesting suggestions for topics on this year’s list. I encourage you to take a look!
We are delighted to share the GALA 2024 Valencia Call for Proposals, carefully curated by this year's Program Committee. We invite you to review the Call and submit your proposals. We look forward to seeing what's in store! https://ow.ly/USqw50PSEKb
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