Mountain America Center’s Post

This is your time to celebrate 🥳👏 We want to hear YOUR biggest success stories from this year so we can celebrate with you! Celebrating our successes regularly is important because: 🤝 It motivates you to keep going 🏆 It can encourage creativity and new ideas 😁 It makes you feel great So, we want to hear from you. What has been your biggest win from this year? Did you get a new job? Did you get a promotion? Let us know👇👇 #GirlsinMarketing 

How much did 2023′s NBA All-Star festivities contribute to Utah? That’s what the economic impact report commissioned by the NBA and then executed by Temple University’s Sport Industry Research Center tries to figure out. While not yet publicly released, The Salt Lake Tribune recently obtained the document through a public records request. Like most economic impact reports, there’s a clear pro-event agenda that runs through Temple University’s work here. In general, the NBA wants to show exactly how important its marquee event is. Likewise, Salt Lake City government wants to show that the various sacrifices made to host the event were worthwhile. Still, the report is detailed enough to get notable figures that withstand scrutiny. While I have real doubts about the headline number that the event resulted in $294 million of economic benefit to Utah, there are more specific numbers in the report that can give us a better idea of what NBA All-Star week meant for the state and its residents. Let’s dig in. #economicimpact #NBA #AllStar National Basketball Association (NBA) By Andy Larsen

It’s Super Bowl week & I can’t help but reminisce on my time at the Super Bowl in Arizona last year. Experiencing it this year from a club standpoint, the Super Bowl is more than just a game. Just imagine Vegas this week; it's a nexus for connections, brand growth, and community impact. Despite our diverse backgrounds, ethnicities, and beliefs, we share the common thread of cheering for our favorite teams every Sunday. And when it comes to the Super Bowl, there's a playful rivalry as we unite against the team that bested ours 😂 Zooming out, the sense of community in Vegas this week mirrors what happens year-round with your favorite team. It's more than sports; it's a community. If you're interested in growing your business, rewarding employees, or creating lasting memories, feel free to DM me. Let's grab a cup of coffee and discuss how the Chicago Bears can contribute to and benefit your community. 🐻⬇️🏈☕ #SuperBowlWeek #CommunityImpact #businessgrowth #lasvegas #chicago #chicagobusiness #community #Super Bowl #LVIII #chicagobears #businessgrowthstrategy #clientdevelopment #Sports #nfl

Super excited to be opening BSidesLisbon - I will be talking about reality vs hype on the use of GenAI for cybersecurity and show real cases where we implemented AI to help us scale security but also what we've learned was hyped but yet a failure! What questions would you like to see answered on this topic? #conference #cybersecurity #cyberinsurance #machinelearning #ai

I recently made a mistake when celebrating a great month in our company.  We blew away our goal and I wanted to recognize our team. Instead of just congratulating our team for their great accomplishment, I threw in the dreaded "but" at the end of it. "but, next month will most likely be much different." There was no need for me to do this.  I intended to shield them from a possible letdown the following month since we always have a strong January. The "but" was not necessary at that time (and probably not at all). Celebrate your wins.  Recognize the success of your team - the other stuff can wait. A well-informed team already knows of the challenges that may lie ahead and is prepared to handle them. Let celebrating your wins stand on its own.  Do not dilute what your team accomplished. Interestingly, February came and they beat our target for that month as well.....and did it again in March.

𝐒𝐮𝐛𝐭𝐥𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐞𝐜𝐡𝐧𝐢𝐪𝐮𝐞𝐬: 𝐌𝐜𝐋𝐚𝐫𝐞𝐧 𝐤𝐧𝐨𝐰𝐬 Social Media and Marketing teams in Formula 1 have really steped up this year with content that engages the fans like never before, using memes and slang of the users, showing a great undestanding of their audience. Every team has done it in their own way, but two teams definitely hit the target: Williams Racing and McLaren Racing. Noelle Magann talked profusely and accurately about Williams Racing, so if you want to read about it, check her out. I instead want to spend a couple of words on McLaren Racing: they undestood that fans wanna get to know the drivers, to see them have fun and do out of the box activities and the team delivered exactly that by creating different types of content for all the platforms that align with this idea. A huge success in terms of engagement is the series of reels and tiktoks in which Lando Norris and Oscar Piastri play different childhood games like twister, jenga and more. As their latest upload on YouTube, McLaren posted a 3 minutes video in which the two drivers wrap presents. It's a very simple concept, but with a big marketing power because the presents were Mclaren merch and products, such as the not so well known McLaren Monopoly that would be perfect to be played during the holidays with friends and family, a Lego model of a Mclaren F1 car and many more. It's a great way to showcase products without the video looking like an AD, especially during the Christmas period. In conclusion, McLaren Racing has not only showcased exceptional racing prowess on the track but has also mastered the art of connecting with fans off the track. The innovative content, featuring Lando Norris and Oscar Piastri in light-hearted moments, has not only entertained but also strengthened the bond between the team and its supporters. As we wrap up this year, it's evident that McLaren's social media and marketing strategies have transcended the traditional boundaries, setting a benchmark for other teams in Formula 1. Their ability to seamlessly integrate fun and promotional content while staying true to the spirit of the festive season is commendable. In the ever-evolving landscape of digital engagement, McLaren Racing stands out as a shining example of how to authentically connect with fans. I'm curious to see what next year will bring for McLaren and for the other teams as well! #formula1 #f1 #marketing #socialmedia #mclaren #williams

Some do it successfully and some do not. I get so inspired to see the innovative work #experientialmarketers are doing. What's even more exciting, is to see the creativity successfully translated through impactful #visualcontent, because then their incredible work is not only influencing the people lucky enough to experience the activation in person; but it now influences those of us who weren't there who now get to "see it" come to life through #photo and #video. Unfortunately, all too often, the #visuals fall flat. So what works? It could have been wildly beneficial to me when I was producing experiential activations to better understand how to guide my #photographers & #videographers to capture more effectively and with greater impact (no surprises why I started O Hello Media then 😉) So I'm going to start breaking down some images to show what was beautifully and effectively captured through the lens of a brand activation,  and also point out a few areas for improvement with tips that you can store in your toolbox as well. Kicking it off with this great recap of the brand experiences at this year's College Football Playoff National Championship Game by BizBash and shared by Kristyna Nedele (thank you!) who produced the Modelo activation on site. 💡 Check out the breakdown with tips & ideas here: https://lnkd.in/dAZ_wDec P.S. - A big #GOBLUE from this University of Michigan alum ;) #tipsandtricks #eventphotography #brandexperience

Happy #AldermoreDay to Aldermore Bank! We can't wait to see everything that you guys get up to. Sharing live footage of the preparations and event of this scale is a great way to engage with your audience. People love seeing a what goes on behind the scenes. We're so pleased to be helping Aldermore achieve this while celebrating their 15th anniversary. #WeAreAbstract #DigitalMarketing #BrandStorytelling #SocialStrategy

Congrats, Demandbase, for this prestigious award! Hello Everyone! I invite you to leverage Demandbase Advertising, a leading B2B solution. It offers targeted, account-based marketing (ABM) that helps businesses efficiently reach key decision-makers within their target accounts. Its advanced technology leverages data analytics and artificial intelligence to identify and engage high-value prospects and buying groups, delivering personalized ads across multiple channels. Demandbase’s comprehensive platform integrates seamlessly with existing marketing and sales systems, providing actionable insights and improving overall campaign effectiveness. This precision and integration lead to better alignment between marketing and sales teams, ultimately driving higher ROI and accelerating business growth. If you would like to learn how Demandbase solutions can support your ABM/ABX strategy, please book an exclusive strategy session with us. The link is in the comments. #ABM #ABX #AgileABG #Demandbase #Advertising #B2B Infinityn: Account-Based Experience | Demandbase Strategic Partner