Thank you Fast Company for covering our latest collaboration, which saw us tasked with crafting a new identity for air up®, the reusable water bottle brand, as it prepares for global expansion. The new brand identity explores the tension between our responsible adult selves and our playful inner children. Our goal was to redefine Air Up's persona, focusing on creating a bold and dynamic visual language that truly captures the essence of the brand. Creative Director Harry Edmonds explains, "By blending bold, expressive elements with a touch of whimsy, we've created a vibrant and engaging experience that speaks to both sides of our audience. Harnessing cutting-edge design tools and generative technology, we've pushed the boundaries to visually represent the concept of 'taste experienced through scent' in a tangible way." Read more in Fast Company here: https://lnkd.in/egJ8XUWW #rebrand #innovation #AirUp #creativity
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In a world saturated with products and brands vying for consumer attention, standing out from the crowd is essential for success. While the quality of your product is undoubtedly important, the visual appeal of your brand plays a significant role in capturing the interest of potential customers. One often overlooked but powerful tool in this regard is the humble sticker and label, which is why investing in stickers and labels can elevate your brand and contribute to long-term success. Read our latest blog here to learn more: https://lnkd.in/g8w7tihw #actionlabels #blog #stickers #stickerlabels #design
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🎨 Senior Graphic Designer | Creative Wordsmith ✍️ Crafting captivating visuals and persuasive copy that make brands shine. Let's bring your vision to life! ✨
I'm thrilled to share a recent success story from a project I completed for my client, showcasing the transformative power of branding and design. 🔹 Objective: Modernize and elevate the client's product image. 🔹 Approach: Redesigned the packaging to be more appealing and aligned with current market trends. 🔹 Outcome: A striking before-and-after comparison that speaks volumes! In the "Before" image, we see a standard plastic water bottle. In the "After" image, the product is transformed into a sleek, eco-friendly glass bottle branded "MOON LUNA WATER." This change not only enhances the visual appeal but also aligns with the growing consumer preference for sustainable and stylish products.
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You want modern, memorable and swoon-worthy packaging, here’s how ⤵ 01. VISUAL APPEAL Using strategic color choices, unique shapes and text will help ensure your products stand out on the shelf and catch the eye of potential customers, especially when it’s sandwiched between similar brands. 02. BRAND RECOGNITION Packaging acts as a tangible representation of your brand, its values and identity so use it wisely in a way that clearly tells your unique story. 03. ENVIRONMENTAL CONSCIOUSNESS By opting for eco-friendly materials and sustainable packaging solutions, your are clearly demonstrating your commitment to environmental responsibility, aligning with the values of eco-conscious consumers. 04. VALUE Choosing high-quality packaging materials and finishes enhances the perceived value of your products, conveying a sense of luxury and quality. Features like thicker paper, letterpress, embossing and unique die cuts are a perfect opportunity to stand out from a crowded market. If you’re looking for a designer to partner with on your brand’s journey, we’d love to chat! Click the link in our bio to book a call✨️
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Designing packaging is more than just creating a container; it's about crafting an experience that resonates with your audience. Here are five key considerations to keep in mind when designing packaging: 1️⃣ Reflect Your Brand Identity: Packaging is often the first physical interaction customers have with your product. Ensure it reflects your brand's values, aesthetics, and promises. Consistency in design reinforces brand recognition and loyalty. 2️⃣ Functionality is Key: While aesthetics are crucial, functionality should never be overlooked. Packaging should protect the product during transit, be easy to open, and user-friendly. Consider sustainability too—design packaging that is eco-friendly and reduces environmental impact. 3️⃣ Know Your Audience: Understanding your target market is essential. Tailor your packaging design to appeal to their preferences and expectations. Use colors, shapes, and materials that resonate with your demographic. 4️⃣ Stand Out on the Shelf: In a crowded marketplace, distinctive packaging can make all the difference. Consider unique shapes, bold colors, or innovative materials that catch the eye and communicate your product's unique selling points. 5️⃣ Tell a Story: Effective packaging communicates the story of your brand and product. Utilize typography, imagery, and messaging that conveys your product's benefits and creates an emotional connection with consumers. By keeping these five principles in mind—brand identity, functionality, audience, uniqueness, and storytelling—you can create packaging that not only protects your product but also enhances its appeal and strengthens your brand presence. Let's hear your thoughts! What other considerations do you find important in packaging design? #packaging #packagingdesign #productpakaging
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📦 𝗨𝗻𝗹𝗼𝗰𝗸 𝘁𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗮𝗻 𝗘𝘅𝘁𝗿𝗮𝗼𝗿𝗱𝗶𝗻𝗮𝗿𝘆 𝗣𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 𝗗𝗲𝘀𝗶𝗴𝗻 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝘄𝗶𝘁𝗵 BuzzWarp Digital! ☄️ Our 𝗣𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 𝗗𝗲𝘀𝗶𝗴𝗻 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 are more than just Aesthetics; they're a journey of Innovation and Imagination. 💡 We go beyond the ordinary to craft packaging that not only impresses but also leaves a lasting impact. 🎨 Each design is carefully sculpted to shape memorable brand experiences, making your products stand out and connect with your audience on a deeper level. 🕳️💯 𝐂𝐡𝐨𝐨𝐬𝐞 𝐮𝐬 𝐭𝐨 𝐭𝐮𝐫𝐧 𝐲𝐨𝐮𝐫 𝐩𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠 𝐢𝐧𝐭𝐨 𝐚 𝐰𝐨𝐫𝐤 𝐨𝐟 𝐚𝐫𝐭 𝐭𝐡𝐚𝐭 𝐭𝐞𝐥𝐥𝐬 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝'𝐬 𝐮𝐧𝐢𝐪𝐮𝐞 𝐬𝐭𝐨𝐫𝐲! 🙂 📲 𝐏𝐡𝐨𝐧𝐞/𝐖𝐡𝐚𝐭𝐬𝐀𝐩𝐩: https://wa.me/923130834522 📥 𝐌𝐞𝐬𝐬𝐞𝐧𝐠𝐞𝐫: https://lnkd.in/dX2dP4u4 #PackagingDesign #BrandIdentity #CreativePackaging #InnovationInDesign #MemorableExperiences #BrandImpact #VisualStorytelling #BuzzWarpDigital #DesignInspiration #MarketingSolutions
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Maven Creative out here designing super solid brand work that was just featured on industry powerhouse The Brand Identity. 💅 The featured work we did on Breaking is some of our best. And the abbreviated timeframe we had to name the company, define the brand voice and messaging, create a visual identity, and bring it all to life across a website made this entire project truly exceptional. It was a fun, challenging, and sometimes chaotic sprint to bring it all to life. Understandably, a lot was at stake. A company and brand situated at the heart of the bio-tech world that has immense potential to change the landscape of plastic waste. A macro problem with a micro solution. If you're into legit design work, check out the case study link below and head over to Breaking.com to learn more about the work they are doing. Hold on to your butts! https://lnkd.in/e3_PZQm3
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Packaging is a direct link to your brand's identity that communicates your values and differentiates your product from your competition. How can we help you unbox your packaging potential?
Looking to elevate your product's first impression with custom packaging? 📦✨ Morrisette Packaging's recent win at the 2024 MUSE Awards underscores the power of innovative design in creating memorable brand experiences. From sustainability-focused dog treat packaging to elegant pecan farm cartons, our approach blends creativity, brand storytelling, and user experience. Discover how custom packaging can transform your product's appeal and why industry recognition proves our commitment to excellence. Dive deeper into our design journey and learn valuable lessons for your brand. Let's make your first impression unforgettable! #CustomPackaging #DesignExcellence #MorrisettePackaging #MuseDesignAwards
Morrisette Custom Packaging Design
https://morrisette.com
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🚀 Unlock the True Potential of Your Business with PHd Design! 🚀 In a bustling marketplace, your brand isn't just a symbol—it's the silent ambassador of your business values, leaving a lasting impression on your audience. At PHd Design, we recognise the paramount importance of accurate and impactful branding. Your brand should be a reflection of your business's essence and the quality of your products, and we're thrilled to showcase how we helped Aston & Fincher achieve precisely that with their 'Hara' brand. 🌟 The Significance of Authentic Branding Branding goes beyond aesthetics; it's a strategic tool that shapes perception and fosters a connection between your business and your audience. Imagine a brand that not only stands out visually but also tells a compelling story—one that resonates with the authenticity and excellence of your offerings. This is the essence of what we do at PHd Design. 🎨 Aston & Fincher's 'Hara' Journey: A Testament to Strategic Branding Our collaboration with Aston & Fincher wasn't just about a design overhaul; it was a journey to align their brand identity with the true character of their products. From logo redesign to packaging transformation, every element was meticulously crafted to convey professionalism, luxury, and a true representation of 'Hara.' 💬 Ready to Transform Your Brand Narrative? Let's Start the Conversation! If you believe your brand deserves a narrative that captivates, connects, and converts, we're here to help. Let's collaborate to unlock the full potential of your brand and elevate your business to new heights. Your success story begins with strategic and authentic branding—let's write it together! 🚀 https://bit.ly/47R7Pie #PHdDesign #AuthenticBranding #StrategicDesign #BrandTransformation #DesignExcellence #BusinessSuccess #ElevateYourBrand #Branding
HARA Professional - PHd design
https://phddesign.co.uk
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🎨✨𝐓𝐡𝐞 𝐀𝐫𝐭 𝐚𝐧𝐝 𝐈𝐦𝐩𝐚𝐜𝐭 𝐨𝐟 𝐏𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠 𝐃𝐞𝐬𝐢𝐠𝐧! ✨🎨 Hey LinkedIn fam! 👋 Today, let's dive into the captivating world of packaging design – an industry that goes beyond aesthetics and plays a crucial role in brand storytelling. 🌐✨ Here are a few industry insights that make packaging design a game-changer: 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐃𝐞𝐬𝐢𝐠𝐧: 📖✨ Crafting a narrative through visuals is an art. Successful packaging design tells the brand's story, creating an emotional bond with consumers. It's not just a box; it's a vessel for storytelling. 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐌𝐚𝐭𝐭𝐞𝐫𝐬:🌱🌍 With the rise of eco-conscious consumers, sustainable packaging design is a hot topic. Brands are incorporating eco-friendly materials, reducing waste, and making a positive impact on the environment. Let's keep Mother Earth in mind as we innovate! 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐢𝐞𝐬: 💡🚀 From augmented reality elements to interactive packaging, technology is reshaping the packaging landscape. It's not just about what's on the outside but how it engages and enhances the user experience. 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐭𝐚𝐤𝐞:I'll never forget the thrill of seeing a design concept come to life on shelves. It's like watching a masterpiece unfold, knowing that every color, font, and texture was carefully chosen to resonate with the audience. Let's make this a conversation! 💬 What packaging designs have caught your eye lately? Share your favorites and let's celebrate the creativity in the packaging design space. 🎉🌟 #PackagingDesign #BrandExperience #InnovationInDesign #Sustainability #CreativeIndustry #DesignThinking #EngageAndInspire #linkedincommunity #designagency #business
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Brand & Website Designer | Crafting visual stories for over a decade | Wix Partner | Building brands that are remarkable by design
Bright, vibrant, and brimming with vitality! 🌿 That's the first impression when you see a glass of green juice from Juice Factory. But how do you encapsulate that burst of freshness into a brand logo? That's where my expertise as a brand designer comes into play. Just like every sip of Juice Factory's green juice tells a story of health, nourishment, and rejuvenation, each brand has its own narrative waiting to be unveiled. Through deep understanding, thorough research, and a meticulous design process, I strived to capture the essence of Juice Factory in its logo. The goal? A visual identity that's as refreshing and dynamic as the juice itself. Ready for a brand identity as unique and invigorating as your product? Let's blend our ideas and create something spectacular. Slide into my DMs with “juicy details”, and I’ll share how we can squeeze the most out of your brand’s visual essence. 🥤✨ #BrandingDesign #FreshPerspective @juicefactoryrx
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