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Thank you Fast Company for covering our latest collaboration, which saw us tasked with crafting a new identity for air up®, the reusable water bottle brand, as it prepares for global expansion. The new brand identity explores the tension between our responsible adult selves and our playful inner children.   Our goal was to redefine Air Up's persona, focusing on creating a bold and dynamic visual language that truly captures the essence of the brand.    Creative Director Harry Edmonds explains, "By blending bold, expressive elements with a touch of whimsy, we've created a vibrant and engaging experience that speaks to both sides of our audience. Harnessing cutting-edge design tools and generative technology, we've pushed the boundaries to visually represent the concept of 'taste experienced through scent' in a tangible way."   Read more in Fast Company here: https://lnkd.in/egJ8XUWW   #rebrand #innovation #AirUp #creativity

This scented bottle is like Smell-O-Vision for water. Its rebrand is just as fun

This scented bottle is like Smell-O-Vision for water. Its rebrand is just as fun

fastcompany.com

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