"At the moment, AI has the most impact for us during the ideation and concepting phases," says Iain Acton, our Motion Design Director in London. AI tools like MidJourney, ChatGPT, and Adobe Firefly have revolutionised the creative process by swiftly visualising ideas and enhancing the early stages of a project. These innovations save time and inspire unique, standout visuals, pushing creativity to new heights. Particularly during creative sprints, they help us generate distinctive images quickly, reducing hours spent searching for references on platforms like Pinterest and Are.na. This delivers a degree of efficiency that allows us to focus more on the creative development process itself. Thank you Creative Bloq for including our comments. Read more about the future of AI in graphic design here https://lnkd.in/dhXV8gck #AI #GraphicDesign #CreativeTech
Thanks so much for sharing your insight 🧡
Designing for survival
1moIt’s all great now wait until design is a self service, and creatives won’t need as many designers. Like the Disney era when they introduced new technology and saw women getting laid off in the inking and painting department.