Tone and messaging add a lot of nuance to a particular creative direction. They say the things a logo, colour palette, and layouts can’t. Besides, why pour over typefaces for weeks if the message they spell out is hollow? Sarah Grech, our Copy Director, shared her views with Brandingmag in a recent article, ‘Saying it Right, Saying It Best’. Some key takeaways Sarah shared included; - Research is key. You need to know your audience, your market, and what you (realistically) offer both. - You need to know your product inside and out. - You need to see what your competitors are up to, without trying to replicate them or simply avoid their missteps. - You have to have a good understanding of where culture is at right now. - Then, you get to your point of view. The distinct way you view your industry and your offering. This will help you connect with your audiences on a deeper level. Our recent work for the ebooks and audiobooks platform and app Everand, saw us look around at the current state of reading, books, podcasts, and the ways people engage with them. We noticed a few key things and connected them to what the brand could authentically give people. This led us to their position as the antithesis to book snobbery. It wasn’t about who you read or how many you read, “real” books vs. audio books. Productivity or posturing. It was about enjoying the stories you like, any way you like. What other examples of great tone and messaging come to mind? Let us know in the comments! #Branding #ToneOfVoice #Brandingmag #Everand #Storytelling https://lnkd.in/eF-4GdxB
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Whether you’re a seasoned author or just starting out, people will be Googling you for various reasons—evaluating your books, considering you for speaking engagements, or even collaborating on projects. What others see when they look you up online can significantly influence both your professional and personal life. Ultimately, the goal of branding your personal identity as an author is to advance your writing career, expand your reader base, and make a more substantial impact. Find out more and get the free Personal Brand Checklist, here: https://lnkd.in/gQaficax #personalbrand #author #bookmarketing
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Creating ebooks is one of the best ways to share knowledge and add value to both your customers and employees. But that’s not all that ebooks can do for your brand; adding your brand identity to your ebooks or ebooks library can help you achieve so much more. Learn how and why to focus on ebook branding in this blog article.
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1molove this!