Dan Morgenstern’s Post

Amazing Hy-Vee, Inc. and Albertsons! Are you a retail media professional? Is your CPG partner asking for better attribution of your media efforts? Would you like a way to not just prove that your media is working but generate additional revenue in the process? Check out what these amazing brands are doing!

10,000 digital screens in-store + 1 question at checkout. Hy-Vee’s monumental retail media network uses TruRating to analyze marketing effectiveness and give that data back to CPGs. We’re thrilled to partner with the team there and give CPGs the ability to ask totally targeted questions at point of payment. Link in the comments to the interview with Kathryn Mazza, SVP of RedMedia at Hy-Vee #RetailMedia #ConsumerInsights #CustomerFeedback #RetailTrends

The #retailmedia industry is booming, and #grocers are seizing the opportunity for substantial #mediamonetization. This article highlights how pioneering companies like Swiftly, The Trade Desk, Firework, Cooler Screens Inc. and relevanC are helping grocers enhance their ROI through strategic investments in retail media. https://lnkd.in/dskM2fNY Maj Neha Ghai Incisiv

Retail media networks are a powerful way to unlock new opportunities for brand loyalty, revenue streams, and more. 🔓 Hear from #LiveRamp's #Kevin Dunn on how to establish a retail media network that drives transformational growth ➡️

Retail media networks are a powerful way to unlock new opportunities for brand loyalty, revenue streams, and more. 🔓 Hear from #LiveRamp's #Kevin Dunn on how to establish a retail media network that drives transformational growth ➡️

The #retailmedia competition is on, and while #technology plays a critical role in providing a competitive advantage, that will not be enough. The advantage hides behind the capacity to shift the paradigm around the current retail infrastructure; otherwise, it will be another channel that promotes excuses to buy instead of a platform that enables reasons to shop. Hence, they must disrupt a retail infrastructure created to serve a #consumer's world that no longer exists. #retailindustry #cpgindustry #mediaindustry #socialmedia #marketing #advertising #cmos #ceo #eccommerce

Retail media networks are a powerful way to unlock new opportunities for brand loyalty, revenue streams, and more. 🔓 Hear from #LiveRamp's #Kevin Dunn on how to establish a retail media network that drives transformational growth ➡️

Hy-Vee, Inc., the beloved retail giant, is taking its #retail game to the next level! They've launched their very own #RetailMedia division, and it's set to revolutionize the in-store shopping experience. 🛒🌟 Dive into the details below in this must-read article that features Paul Brenner, SVP of Retail Media & Partnership at Vibenomics!

There is so much untapped media value inside the US retail store. A channel proven to improve the shopper experience through 'ease' and 'inspiration' prompts. Not to mention the emerging - yet some might say obvious - insight that instore media can generate long-term brand benefits as well as short-term sales. (..afterall it is essentially billboards with tills next to them, advertising products the consumer is in the market for - in that exact moment). If any brands or US retailers want to exchange some knowledge and thinking over a virtual 'brew' (including our transformation with Threefold-Agency), let me know. I'm sure we can learn a thing or two from each other. #RetailMedia #Coop #nrf2024 #instoremedia

Retail brands matter more than ever. So says Mike Weber 🛒  CMO, Upshop who outlines exactly why 👇
 I got a chance to sit down with Mike at NRF last month, and he outlined three ways grocery tech is essential for retailers to build their brand with customers, and frontline employees.
 What I love about how Mike constructs his message is that he ladders it all up to one, salient benefit — building trust in retailers brands. Then he clarifies it and expresses it through three punchy, easy to remember points that establish credibility with his audience, retailers.
 Here are Mike’s three major messages to retailers about how Upshop can help them build trust in their brand while delivering significant operational efficiencies: 1. Digitize fresh 🍃 Fresh and prepared complicated model. Retailers can’t lose money but need to grow it to drive margin 2. Optimize Inventory and ordering 🛒 Retailers need to optimize across the entire store, not just center store. Especially via fresh ingredients, perishables and DSD 3. Owning Ecomm 🤳 When Covid hit, people had to hit the easy button, and while the options for how to make ecomm and digital orders happen is increasingly via Instacart, etc. -- now retailers want more control to own that experience, and its the number one driver of trust for retail brands. Upshop essentially manages all the orders that come in, giving retailers more control and centralization — helping them to deliver a seamless, consistent, and efficient customer experience to the end customers… Mike's insight got me thinking... When something goes wrong in the chain of operations... its the customer that is impacted, and ultimately the trust in that retailer or brand they've bought from that suffers. Trust is everything. There’s more insightful content from our conversation with Mike and other CMOs coming - head on over to MOST Wanted Co to get the full drops of content. Big thank you to Mike for sitting down with us. Keep it up, sir! cc: Alix Padnos Leon #cmo #brand #growth #retail #cpg ______ 👋🏻 I’m Josh 🚀 I help leaders build brands that are MOST Wanted I lead MOST Wanted Co and post regularly about building audience, brand, and growth. Find this post useful? Interested in more? 🔔 Click the bell on my Profile 👆🏻 Click “Follow” or send me a connection request