🔁 Are you a B2B platform launching new cash flow management features for your SME customers? Check out our CEO Ivan Maryasin’s tips to ensure successful adoption! #B2B #CashFlowManagement #SMEs #Monite
How can B2B platforms effectively communicate the benefits of new cash flow management features to their SME customers? There are many types of platforms serving various customers. Depending on the customer group they serve, the unique selling proposition you can use in your messaging could be very different. Here's how I'd advise our clients to get their customers to use these new features.
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1wMonite your emphasis on tailoring the unique selling proposition to different customer groups is spot on. Understanding the specific pain points and needs of SMEs can truly enhance the effectiveness of these communications.