Monique Kaplan’s Post

Sharing our last film from Wunderman Thompson. A big thanks to the team at Hershey’s India Ankit Desai Abhishek Kumar Srivastava Pratik Samani. You guys deserve a bravery award for not just loving this script, but having the courage to make a crazy, unusual, unexpected film like this one. A special thanks to Director Rajesh Saathi and the team at Keroscene Films for always, always and always giving us their best. We continued to work on this film well after our last day at Wunderman Thompson. Most people around us couldn’t understand why we were still so involved in the edits, recordings, online and cg changes. And for that we’d like to thank Paul Josy No, Josy Paul wasn’t directly involved in this film, but as our mentor there’s something he told us in our initial years that we follow to this day. “Guys, you don’t need to be loyal to me or even to the organization. Just be loyal to one thing. The Work. And do everything and beyond to make it shine. Organizations and people may or may not let you down, so be true and loyal to the work.” Every work decision always gets easier with this piece of advice. While every interaction with Josy is a learning, we’ve always tightly held on these precious words. Cheers to Manash Parui Arjun Chandravanshi Abhay Godbole Jiten Painter Deborah D'souza Richa Dholi Asmit Chachad #JollyRancher #Hersheys #wundermanthompson #advertising #advertisingandmarketing #JosyPaul

Heard a rumour that LinkedIn is the place to be now, so let's give it a go 👀👀👀 And what a way to start my return to Linkedin, celebrating working 1 year at Active Profile. I feel like everyone says this, but it's honestly been a ball, working with the best people, and somewhere that actually cares about wellbeing, employees and the clients. In the past year I've focused on: ⚡ Becoming a pro at conversion tracking ⚡ Monthly reporting across all areas of digital ⚡ Further upskilling in LinkedIn and Google PPC ⚡ Mastering Hubspot and its many quirks ⚡ Working on digital strategies and campaigns for a number of different clients ⚡ Beginning to work on AP and Tech Climbers TikToks ⚡...and more! Some of my goals for the next year here are: 🔮 Regain Google and Microsoft Partner Status 🔮 Grow the TikTok following and engagement 🔮 Become fully Hubspot certified 🔮 Further increase leads and conversion rates 🔮 Smash all the digital KPI's out the park! There's loads of other goals, but they'll come in a different post, so for now, thanks AP for the best year!

JOSY PAUL, CHAIRMAN/CCO BBDO INDIA ON 'HOW TO SHAPE CULTURE AND BUILD EFFECTIVE BRANDS' Josy Paul, Chairman/CCO BBDO India, is no stranger to ideas that shake the world. In fact, he was born during an earthquake. But that is not his claim to fame. Under his leadership, he and his creative teams were responsible for some of the most iconic and talked about work for Ariel washing powder #ShareTheLoad, and Whisper Sanitary towels “Touch the Pickle”. It would not be an overstatement to say that his work has challenged the long ingrained social taboos, superstitions and norms and has been the catalyst for creating radical changes in perception, as well as attitudes on a seismic level in India. Using his work for Ariel, which has been recognized as the most effective campaign three years in a row, and Whisper as case studies, Paul gave his virtual audience helpful tips on how to create work that is not just relevant, but that sets the wheels of change in motion. Read more at https://bit.ly/3PFhoZM #LIA #LIAawards #CreatedForCreatives #LIALegend #CreativeLIAisons #GlobalCoachingAcademy #inspiration #inspire #create #creative #creativity

JOSY PAUL, CHAIRMAN/CCO BBDO INDIA ON 'HOW TO SHAPE CULTURE AND BUILD EFFECTIVE BRANDS' Josy Paul, Chairman/CCO BBDO India, is no stranger to ideas that shake the world. In fact, he was born during an earthquake. But that is not his claim to fame. Under his leadership, he and his creative teams were responsible for some of the most iconic and talked about work for Ariel washing powder #ShareTheLoad, and Whisper Sanitary towels “Touch the Pickle”. It would not be an overstatement to say that his work has challenged the long ingrained social taboos, superstitions and norms and has been the catalyst for creating radical changes in perception, as well as attitudes on a seismic level in India. Using his work for Ariel, which has been recognized as the most effective campaign three years in a row, and Whisper as case studies, Paul gave his virtual audience helpful tips on how to create work that is not just relevant, but that sets the wheels of change in motion. Read more at https://bit.ly/3PFhoZM #LIA #LIAawards #CreatedForCreatives #LIALegend #CreativeLIAisons #GlobalCoachingAcademy #inspiration #inspire #create #creative #creativity

This week I've spent half a decade at BBDO Worldwide. I could have never imagined that we would have experienced a pandemic, war in Europe and a recession during this time. But despite these challenges BBDO Nordics stand stronger than ever. We've rebranded the agency, grown from 53 to 85 people, increased revenues by 70% and received more than 40 nominations for our work this last year alone. I don't hold a promise of what the next five years will bring, but if I had the opportunity to travel back in time and give that less wrinkly version of myself some advice, then these would be it: Always ask the "dumb questions": Don't presume that if you don't understand something, it is down to your lack of intelligence. It is more likely due to a problem in communication. So set the example by daring to ask the obvious question. Because if you don't understand something, chances are that the people around don't understand it either. By asking the "dumb questions", you make it ok for everyone to do the same. Which fosters a culture of learning, over a culture of appearances. Learn to love your problems. You won't be able to create an environment where problems don't arise. The world is far too complex. So instead of getting beat down every time a new problems arise, realise that your role is not to ensure problems don't arise, but to make sure they don't grow too big. So learn to love your problems and make them your work. Eat the frog early. My father in law Terry told me this and it is still the best leadership advice that I've received. Just like eating a frog, no one likes the idea of having to make a tough decision. I have had many sleepless nights these last five years, but not in one instance has a problem become better because I didn't make a decision. So deal with the uncomfortable early. Be an elephant, not a crocodile. David Sandstrom told me this years ago. The idea is to have big ears, a small mouth and to use them in that proportion. What I've learned is that good executive decisions are the results of many different inputs. In essence, the more angles you have, the more informed your decisions will be. So make sure to listen actively, often and everywhere. That way you can stay consistent in your leadership. Don't be afraid to show your weaknesses. Don't try to live up to an idealised idea of what a professional leader should be like. Because in the real world no one wants to work with a perfect leader. They want to work with genuine leader that cares, blemishes and all. So don't be afraid to show your weaknesses, even it it shows that some late afternoons you become a human labrador. We not me oriented. The success of BBDO will never be down to one individual. Rather a team of talented people who come in to work everyday hell bent on creating inspiring work! So be ruthless with hiring people who are both nice and talented. Then lead by leaving your ego at the door and work hard to make other people shine. Ps. You guys rock!

Viva la vulva! To mark 10 years of Essity and AMV BBDO, I asked top creatives to share their favorite ads from the partnership and explain why. “What looking at all this work confirms is how tantalizing our job is. It just takes one idea. One idea is to unlock an account and change the fortunes of both clients and agencies. One tiny spark. Land this and it breeds confidence in the agency/client team, unlocks more great thinking and allows the agency to go from strength to strength creatively." Thanks to Quiet Storm Agency's Trevor Robinson OBE, Wonderhood Studios' Aidan McClure, Accenture Song's Vix Jagger, FCB London's Owen Lee and Hijinks Tamryn Kerr for their picks. Read what they had to say on The Drum: https://lnkd.in/en6b-ARz Which ad is your fav?

The 71st Cannes Lions International Festival of Creativity concluded with the penultimate awards night. The awards were presented for the Film Lions, Glass: The Lions for Change, Sustainable Development Goals Lions, The Dan Wieden Titanium Lion, and The Cannes Lions Grand Prix for Good categories. Special awards were also announced to demonstrate Cannes Lions' dedication towards transparent and accurate results. Creative Company of the Year : 1. WPP 2. Omnicom Media Group 3. Interpublic Group (IPG) Network of the Year : 1. Ogilvy 2. Publicis Worldwide 3. DDB Worldwide Independent Network of the Year : 1. Rethink 2. Edelman 3. Serviceplan Group Agenturgruppe Agency of the Year : 1. Publicis Conseil, Paris, France 2. Rethink, Toronto, Canada 3. Ogilvy, New York, United States Independent Agency of the Year : 1. Rethink, Toronto, Canada 2. Edelman, London, United Kingdom 3. Klick Health, Toronto, Canada Palme d'Or : SMUGGLER, United States Creative Brand of the Year : 1. The Coca-Cola Company 2. The HEINEKEN Company 3. Apple Wieden + Kennedy | Superette | DoorDash | Marcel, Paris | Orange | The Monkeys | Accenture Song | Sydney Opera House | Ogilvy Singapore | Vaseline | Publicis Conseil Paris | Renault Group | INNOCEAN Berlin | Reporters Without Borders (RSF) Congratulations to all the winners! #Creativity #CannesLions #Advertising #Winners #Adtechtoday

James Denton-Clark received one piece of advice that changed everything before starting his new role as CEO of Saatchi & Saatchi. What was it? 'There's no rush.' It's common for CEOs to be urged to make a swift, bold impact. James was no stranger to this pressure. He faced the daunting task of upholding the legacy of the audacious Saatchi brothers... This responsibility weighed heavily on him. Yet, this simple counsel transformed his perspective, lightening the burden. His strategy? 'To do nothing.' (not strictly true) He dedicated time to listen, observe, and evaluate... Contrary to popular belief, there isn't just one playbook for success. Setting his ego aside, James chose a path that resonated most with the ethos of the company he was about to lead. Facing a significant career transition? Engage in conversations, heed the advice you receive. Assess the unique dynamics of your new environment. What feels like the right approach, considering all the insights at your disposal? Hear the full life story of James on HOW I BECAME Link in comments #LeadershipInsights #CEOJourney #SaatchiAndSaatchi #BusinessWisdom #PodcastHighlights

⚠For all things Social and Content, follow #The Social NetwRk!👊🏽 #socialmedia #socialmediamarketing #contentmarketing #socialmediamarketingstrategy #socialmedianews #content

🤩 What a beautiful mess. 🏆 Saatchi & Saatchi's "You're Gonna Need More Tide" campaign for Procter & Gamble will be winning plenty of awards this year. And Catch+Release helped Saatchi curate and license the perfect UGC for the campaign. ✏ Want to learn how to get started with UGC 2.0? Check out the step-by-step guide included in this article from the Telly Awards. ➕ You're Gonna Need More Catch+Release. #UGC2dot0 #FoundContent #authenticity Link: https://lnkd.in/emyS3T4g