Monica Fee’s Post

We're living through one of the greatest marketing case studies of our time and as a marketer for everything lifestyle & luxury there's so much to learn/grasp/use. It's amazing to see how Formula 1 has galvanised all 10 F1 teams, their respective 20 drivers, all of the teams' social media handles, the entire Las Vegas strip of hotels, resident Vegas artists and DJs, celebrity chefs and their restaurants, statement casinos and every grain of sand that exists in the desert to propagate and promote the upcoming first-ever #VegasGP. From hotels endorsing teams (Venetian for Alpine; Hilton for McLaren etc.), to chefs curating special F1 weekend menus for thousands of dollars, from F1 merch in hotels to special casino/Vegas themed helmets and car liveries for drivers on race day, over a year of pre-event hype created around the strip/track, to cars racing on the floor of iconic casinos, Formula 1 has once again proven that marketing done well and using all social media and collaboration tools at one's disposal can lead to phenomenal impressions. Whether the GP itself is a hit or a miss, only this weekend will tell. However, there is no denying the pro max level of promotion, collaboration and strategy that has gone behind hyping one of the most coveted races of our times. PS: do not miss the excellent production on track in terms of attention to detail, eg: the cards themed kerbs Interesting links you can check out are: - https://lnkd.in/dgyyR2Ue - https://lnkd.in/dKnYBu3B - https://lnkd.in/drBWbb5u - https://lnkd.in/d2Ef6qiP

Sir Mahindra company against compliant in consumer court because description in written one working day give answer but mahindra customers care not give reply and cut phone call Delear make worng bill and take extra payment vehicle number RJ50UA0529 10months complaints but mahindra customers care not give reply and cut phone call Delear make worng bill and take extra payment vehicle number RJ50UA0529 Mahindra company responsible for how make worng bill and take extra payment My vehicle meter reading 70000km but delear make 270000km reading worng bill and take payment. Mahindra company why not give answer

The world of Formula 1 is not just about fast cars and extraordinary drivers. This multibillion-dollar industry also relies in part on sponsorships. But why do companies invest large sums of money in the sport? The answer lies in understanding the psychology of sponsorship in F1 and its influence on fan behavior. Here's 3 of the main 9 reasons: 1. The historical relationship between F1 and sponsors. The bond between Formula 1 and its sponsors is decades old. Since the mid-20th century, brands have realised the power of Formula 1’s enormous reach and its impact on a global audience that week after week can be engaged to create a stream of communication of the duration of now 10 months a year. 2. Brand alignment and association. Companies choose to sponsor F1 teams that align with their image and values or those they would like to have settled on their brand. For example, a luxury brand might collaborate with a top-performing team, creating an association of excellence and aspiration. IWC, Richard Mille, or TAG Heuer focusing on the high-end watch industry alone. 3. The emotional engagement with fans. Formula 1 is not just a sport: for many it is an emotion. Fans invest time, money and emotional involvement to support their favorite teams and drivers. Sponsors exploit this connection by subtly convincing fans that purchasing their products or services is an extension of their passion. The intricate dance between Formula 1 and its sponsors is more than just logos on cars. It is a deep dive into human psychology, understanding fan behavior and exploiting emotional connections. To see all the other reason go and check our full feature. 👇 https://lnkd.in/eUrcXVwB #motorsport #f1

**Madrid Announces Entry into the Formula 1 Calendar from 2026: Anticipated Positive Economic Impact** Formula 1 has confirmed that starting from the 2026 season, Madrid will host one of the most anticipated races on the international circuit. This news marks a historic milestone for the Spanish capital, which is gearing up to welcome teams and fans from around the world. The event is not only poised to be a showcase of speed but also a key driver for the Madrid economy. The arrival of Formula 1 is expected to inject a significant amount of capital, benefiting sectors such as tourism, hospitality, and local businesses. While DLF International Movers is not directly involved in Formula 1, the moving company has expressed confidence that this event will catalyze economic growth in the region. DLF's International Corporate Manager, Cristina Mesonero ♥️ ♠️ ♦️ ♣️ DLF Spain - Intl. Movers - DSP - Office Moves Mesonero, stated: "Although we are not directly linked to Formula 1, we firmly believe that this event will be a great boost for Madrid businesses. We are excited to witness our city becoming the epicenter of world motorsport." Even though DLF Spain - Moving Services International Movers will not be directly engaged in the logistics of Formula 1, Mesonero emphasized the opportunity to collaborate with other local businesses to optimize services related to the event. "This is an exciting moment for Madrid, and we are committed to working in collaboration with other local companies to ensure that we make the most of this opportunity." With Formula 1 coming to Madrid, the city is gearing up for a significant increase in economic activity, creating a conducive environment for business collaboration and the flourishing of various industries. #madrid #formula1 #development #qualityassurance #movingservices #quality #mudanzas #movingcompany #movers #calidad Ayuntamiento de Madrid Isabel Diaz Ayuso José Luis Martínez-Almeida Navasqüés #f1racing #f1 #racing #racingcar #motorsports #f1fans #ferrari #mercedesbenz #renault BMW Manufacturing Co., LLC Ferrari Renault Group Mercedes-Benz AG AlfaRomeoMEA Red Bull Maclaren Williams Racing

The third annual Formula 1 Miami Grand Prix is coming up this weekend, so we decided to take a look back at some of the spending patterns from last year's event to see what kinds of partnership opportunities may be available for brands with US F1 fans, with a focus on Miami in particular. We noticed that the Miami Grand Prix doesn't have a hotel partner, so we got curious about what opportunities might be available there. We pulled spending data on the big 3 hotel chains of Hilton, Marriott, and Hyatt amongst three groups: 2023 Miami GP attendees, general US F1 fans, and general Miami residents. We looked at the period from January 1, 2023 to about a week after the race weekend on May 15, 2023. The chart is posted below, but here are some points that jumped out to me: - Miami GP attendees are spending much more on hotels than either of the other two groups. This is expected, as F1 races are some of the priciest sporting events to attend, so these are wealthy fans. - Both Miami residents and Miami GP attendees have a preference for Marriott, with the preference even more pronounced with the GP attendees. Our data indicate that around 55% of Miami GP attendees were from Florida, so some of the Miami GP preference could be a regional preference. - Conversely, general F1 fans seem to prefer Hilton by a significant margin of nearly 20% over Marriott and nearly 30% over Hyatt. If I worked at F1 or the Miami GP promoter, I would make a pitch to Hilton or Hyatt to come onboard as a partner for the 2025 Miami GP. The Miami region is showing a strong preference for Marriott, and affluent racing fans are even more tied to the Marriott brand. A Miami GP partnership would be a great opportunity to win some marketshare with both of these demographics. I would also consider pitching Marriott on partnering more generally across multiple races, because while they are doing really well in Miami they are lagging with general F1 fans. I haven't pulled data on last year's US GP in Austin or the Las Vegas GP yet, but that data could also present similar or maybe far different opportunities, and would also give us insight into if the Marriott preference we see here amongst the affluent attendees is just regional, or if it extends to other areas of the country.

Top 10 Benefits of Partnering with Formula 1 Teams for Brand Exposure. In the fast-paced world of motorsports, Formula 1 stands out as a premier platform for brands looking to amplify their exposure and connect with a global audience. Partnering with Formula 1 teams offers a multitude of benefits that can elevate your brand to new heights. Here are the top 10 benefits of aligning your brand with Formula 1 teams for unparalleled exposure: 1. Global Reach and Audience 2. High-Profile Events 3. Brand Association with Excellence 4. Engagement Opportunities 5. Content Creation 6. Corporate Hospitality 7. Innovation and Technology Find out more about the last 3 ones in our full feature. Link in comments #Motorsport #Partnerships

If Formula 1 is on your bucket list, this is what you need to know: It'll create memories of a lifetime, so plan it like the vacation of a lifetime. Here are our tips, with a little fun thanks to Alfa Romeo. Larry Dominique, Nick Cappa, Vince Maccani, Kimberly Shults, Kara C. https://lnkd.in/gmRb9sw9

The incredible business of racing. From Championship partners to Team sponsors to Grand Prix sponsors, Formula 1 is booming commercially and it's easy to see why. High time to board the bandwagon? According to data specialist Global Data, the Formula 1 World Championship boasts a substantial annual sponsorship value estimated at $513.75 million, spread across its 22 partners. Among these partners are globally recognized brands, with notable agreements exceeding $50 million annually with industry giants like Heineken and Rolex. The success of the docu-series "Drive to Survive" has significantly contributed to the series' expansion. Remarkably, 18 out of the 22 active partners for 2024 were onboarded during or post the 2019 season, coinciding with Netflix's debut season release of the documentary series. The commercial success of the premier series of four-wheel racing is unprecedented, just as the series continues its stunning growth towards an even bigger calendar filled with spectacular locations. The reasons? A visually stunning show, an impressive bouquet of values for sponsor brands to enjoy, the absolute pinnacle of technology and luxury. No wonder companies are still queuing up to be a part of the circus. #motorsport

Kingsmen Creatives has secured contracts worth $53.2 million to support the Formula 1 Singapore Grand Prix until 2028, marking its fourth consecutive collaboration with Singapore F1 since 2008. This new contract underlines Kingsmen’s dedication to delivering exceptional experiences for both its client and Formula 1 enthusiasts, and reinforces its strong position within the motorsport industry. The deal is anticipated to have a positive impact on Kingsmen's earnings and Net Tangible Assets from the current fiscal year 2024 through to FY2029. Additionally, Kingsmen recently gained attention for being selected to construct Singapore's pavilion for the upcoming World Expo in Osaka. As of January 31, Kingsmen boasts an order book valued at $171 million, with expected revenues of $152 million for FY2024. Despite a daily share price increase of 3.85% on May 3, Kingsmen Creatives' shares have seen a decline of 3.57% year to date. Read more: https://lnkd.in/dGpvydZT #SingaporeNews #businessnews #finance #sgnews #news #F1news #F1Singapore #Event #BusinessGrowth #Financial #SportsMarketing #StrategicPartnerships #motorsport #formulaone