20 years in Digital Marketing | Worked with Brands like Samsung, Dell, MakeMyTrip, Chandigarh University and more | Delivered 6X ROAS |
Million-dollar Question . . . . Since big websites dominate nowadays in the SERPS for many keywords, what can the smaller brands do besides targeting the long tail keywords? . . It's no secret that big websites like Reddit and Amazon often dominate the search engine results pages (SERPs). But does that mean smaller brands should just target long-tail keywords and hope for the best? Gary Illyes from Google recently shared some invaluable insights on this topic, and here's what small brands can do to level the playing field: - Innovate and Lead the Way: Waiting for someone else to figure out a winning strategy and copying it might work, but it’s usually too late by then. Instead, be the trailblazer. Come up with unique marketing strategies and find your angle to compete with the big players. - Leverage Long Tail Keywords: Long tail keywords are gold mines! They may seem like crumbs left behind by big brands, but they represent significant traffic. Capture this traffic to build your site’s relevance and authority. - Capitalize on Speed and Agility: Big brands are often bogged down by bureaucracy and risk aversion. Use your agility to make bold moves and implement strategies quickly. This is your superpower as a small brand. - Build from the Ground Up: Start with long tail keywords to establish your relevance. As you gain traction, you can then target more competitive head terms. This gradual build-up is a proven strategy for success. - Empathetic Marketing: Connect with your audience on a deeper level. Understand their needs and craft your messaging to resonate with them. This approach can set you apart from larger, less personal brands. The history of SEO is filled with stories of small sites outpacing bigger, slower-moving sites. Your size is your advantage—use it! 💪 Remember, it's possible to outrank the big players if you leverage your strengths and focus on smart, strategic SEO practices. Let’s innovate, adapt, and thrive! 🌱 #SEO #DigitalMarketing #SmallBusiness #MarketingStrategy #GaryIllyes #SearchEngineOptimization #ContentMarketing
