Understanding STR in Hotels 🌐 STR, or Smith Travel Research, provides important data and insights for hotels. Here's why it matters: 1. Data Analysis: STR collects and analyzes data from hotels worldwide, showing trends in occupancy, rates, and revenue. 2. Comparing Performance: Hotels use STR to see how they're doing compared to others, helping them improve and stay competitive. 3. Smart Decisions: With STR data, hotels can make better decisions about prices, marketing, and investments, leading to success. 4. Knowing the Industry: STR reports help hotels understand what's happening in the industry, so they can plan and adapt accordingly. 5. Transparency and Confidence: STR provides standardized data, giving everyone in the industry confidence in their decisions. In short, STR helps hotels understand their performance and make smart choices for success. #HotelData #STR #HospitalityInsights #HotelAnalytics #HotelMetrics #HotelPerformance #RevenueMetrics #HospitalityIndustry #HotelTrends #BusinessIntelligence #RevenueStrategy #HotelAnalytics #HospitalityData #HospitalityTrends
Marwan Tannous
3mo
Well said
Assistant Reservation Manager - Mövenpick Hotels JBR
3moSpecially the weekly forward Str for the market demand and the pick up trend within the market and the comp set vs your hotel