Choosing Your Comp Set: A Simplified Guide 🏨 Selecting the right comp set (competitive set) is vital for hotels to benchmark effectively and stay competitive. Here's a simplified guide: 1. Demographics: Choose hotels that attract a similar guest demographic, such as business travelers, families, or leisure guests. 2. Location: Select hotels that are geographically close to yours to ensure comparability in market dynamics and demand drivers. 3.Amenities and Services: Ensure that the hotels in your comp set offer similar amenities, services, and room types to accurately benchmark performance. 4.Price Point: Look for hotels with similar pricing structures to yours to ensure fair comparisons in terms of average daily rates (ADR) and revenue per available room (RevPAR). 5.Market Positioning: Consider the positioning of potential comp set properties in the market, such as luxury, upscale, midscale, or economy, to align with your hotel's brand and target market. 6. Online Reputation: Evaluate the online reputation and guest reviews of potential comp set properties to ensure they maintain similar levels of guest satisfaction and service quality. 7. Performance Metrics: Monitor performance metrics such as occupancy rates, ADR, and RevPAR for both your hotel and the comp set properties to track competitiveness and market trends. By considering these criteria, you can strategically select a comp set that accurately reflects your hotel's competitive landscape and enables effective benchmarking and revenue management. #CompetitiveSet #HotelBenchmarking #MarketAnalysis #RevenueManagement #HotelPerformance #HotelRevenueManagement #HotelIndustry #Hospitality #HotelBusiness #Hoteliers #HotelOperations #HotelMarketing #HotelTrends #HospitalityManagement #HotelTechnology #RevenueOptimization #RevenueStrategy #HotelPerformance #HospitalityInsights #HotelAnalytics #HotelSales #HotelFinance
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To help hotels with their growth and recovery, we provided a tailored, tech-based solution catered to their specific needs. The platform focuses on generating incremental #income for hotels by enabling them to sell day passes for their amenities to outside #guests . This opens up a new revenue stream beyond just overnight bookings. It also expands the visibility and reach of hotels in local markets by promoting their amenities and offerings to untapped guest demographics. Through an innovative revenue-sharing model, It allow hotels to earn from every pass sold on the platform. Importantly, hotels are given complete flexibility and control to customize #packages , dynamic pricing, and availability as per their requirements. By addressing these key areas, It helps #hotels optimize operations, unlock new #potential , and accelerate their #growth in a sustainable way. Read this amazing case study :- https://lnkd.in/d3zMWeMw #hospitalitymarketing #hospitalityjobs #hotelsandmotels #hotels #letsconnect #growthtips #business
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Mastering the Art of Pricing In Hotels Management: 💵🏷️ Pricing is a critical component of revenue management in the hotel industry. Here are some key strategies to consider: 1. Dynamic Pricing: Implement dynamic pricing strategies that adjust room rates based on demand, seasonality, and market trends. This allows hotels to maximize revenue by charging higher prices during peak periods and offering discounts during off-peak times. 2. Segmentation: Segment your market based on factors such as traveler demographics, booking channels, and length of stay. Tailor pricing strategies to each segment to optimize revenue and attract diverse guest profiles. 3. Competitive Analysis: Conduct regular competitor analysis to stay informed about market trends and pricing strategies. Adjust your prices accordingly to remain competitive while maximizing revenue potential. 4. Value-Based Pricing: Focus on the value proposition offered to guests rather than simply competing on price. Highlight unique amenities, services, and experiences to justify premium pricing and differentiate your hotel from competitors. 5. Promotional Strategies: Use promotional pricing tactics such as flash sales, package deals, and loyalty programs to drive bookings and increase revenue during slower periods. 6. Forecasting and Optimization: Utilize data analytics and forecasting tools to predict demand and optimize pricing strategies. Continuously monitor performance metrics and adjust prices in real-time to maximize revenue and profitability. By mastering the art of pricing, hotels can effectively manage revenue streams, attract guests, and maintain competitiveness in the market. #PricingStrategy #RevenueManagement #HotelPricing #DynamicPricing #HotelRevenue #HospitalityStrategy #HotelRates #HotelPrices #PricingTactics #RevenueOptimization #PricingModels #HotelDeals #RateStrategy #HotelDiscounts #PricingAnalysis #HotelPromotions #HospitalityRevenue #RevenueStrategies #HotelBookings #PricingInsights #HotelBusiness
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In meticulously crafting the Future Tale Hotel Reservation Dashboard within Microsoft Excel, a comprehensive examination of the data unveiled several intricate patterns and trends. It became evident that the majority of guests preferred shorter stays, opting for durations of 1, 2, or 3 nights. Notably, there was a discernible spike in 2-night stays, particularly pronounced during the month of June 2018. This surge suggests the possibility of seasonal promotions or other influencing factors during that specific period. Moreover, Meal Plan 1 emerged as the preferred choice among guests, experiencing substantial uptake in both June and October 2018. This surge likely corresponds to heightened hotel occupancy during these months, possibly driven by special events or favorable travel conditions. Delving deeper into the data revealed intriguing insights regarding guest demographics and booking behaviors. It was observed that a significant proportion of guests did not travel with children, indicating a preference for adult-oriented stays. Furthermore, a notable trend was the prevalence of last-minute reservations, with many bookings made with minimal lead time. Additionally, a considerable number of guests did not require parking spaces, suggesting reliance on alternative transportation options like public transit or ride-sharing services. Of particular interest was the remarkable increase in the "online" market segment designation. This surge underscores a growing preference among guests for online booking channels, highlighting the importance of optimizing digital platforms to cater to evolving consumer preferences. These nuanced observations, meticulously derived through extensive analysis leveraging Microsoft Excel's robust suite of data visualization and pivot table functionalities, provide invaluable insights into guest behavior and preferences at Future Tale Hotel. #FullStackDataScientist #WomenInTech
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https://buff.ly/3xSMND5 Beat the Competition: How to Select the Right Comp Set #hotels #hoteliers #hotelcompetition #compset #hotelrevenue #revenuemanagement #revenuegenerationindex #revenuegeneration
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According to CloudBed, a hospitality management system provider, #traveller behaviour has changed in recent years faster than we can anticipate. How can #hospitality brands keep up? Customer Connection is Key: Elevate your hotel game by truly understanding your #guests. Intelligent market segmentation goes beyond demographics. Dive into when and where #guests are searching, their origin, travel companions, and booking patterns. Answer vital questions: Why are they #travelling? Why choose your property? Develop sales and marketing strategies aligned with these insights to optimise channels and enhance the guest experience. Showcase Your Allure Digitally: Your digital presence is your first impression. Ensure your website is a beacon of information. Align content with the needs of your diverse guests, making special attributes highly visible. Leverage strategic photography to tell your story, focusing on room types, amenities, and the unique charm of your property. Stand out in the digital realm to captivate potential guests during their exploration phase. Define Your Path to Sustainable Success: Success means different things to different #hotels. Determine your vision of sustainable success—whether optimising rates, maximising profitability, or ensuring efficient resource use. Tailor your sales and marketing strategies accordingly. It's not about constant max occupancy; it's about driving success aligned with your unique objectives. Define your path, and let it guide your execution. In the evolving landscape of hospitality, anticipating guest needs, showcasing your allure, and defining your vision for success pave the way to excellence. Read more: https://lnkd.in/gubhcfkR #FarEastHospitality
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Helping Investors Build Wealth investing in Apartments, Hotels, and Short-Term Rentals in the US and Abroad
In the dynamic landscape of franchise hotel investing, staying ahead means leveraging the latest market data and trends to inform your investment decisions. 🏨 Understanding market shifts, consumer preferences, and economic indicators is crucial in identifying lucrative opportunities in the hospitality sector. 📊 How are you integrating this knowledge into your franchise hotel investment plans? Are you considering factors like location demographics, emerging travel trends, and the evolving needs of modern travelers? 🌍 These insights are key to choosing properties with high growth potential and ensuring your investments align with current and future market demands. 📈 If you're looking to refine your approach or explore new avenues in hotel investing, let's connect. DM us to book a call and dive deeper into the world of franchise hotel investing. We'll discuss strategies to leverage market trends, maximize returns, and expand your portfolio in the ever-changing hospitality landscape. 🌟 Stay informed, stay ahead, and let's turn market knowledge into investment success. #hamiltoninvestmentsgroup #HotelInvesting #FranchiseGrowth #MarketIntelligence #HospitalityTrends #InvestmentStrategy #HotelMarketAnalysis #SmartInvesting #HospitalitySuccess #PortfolioExpansion #BookACallNow
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Navigating the generational landscape: Insights into guest behaviour and targeting strategies Hotels need to recognize that the primary source of insights they require stems from their own guest data. To excel in the hospitality industry, you must embrace the power of this data to tailor your campaigns and services to guests. This includes hotel market segmentation, the process of categorizing guests based on shared experiences and behaviour. Step 1) Collect customer data: The key to developing successful strategies lies in ensuring that they are data driven. There are various methods to gather data from your guests, but we personally recommend using pre-stay emails. Incorporating a mobile-friendly short survey allows you to provide personalized services immediately upon arrival! Step 2) Analysing customer data: The next step involves creating your segments. You can do this by forming groups based on shared demographics, preferences, and behaviours, enabling you to time-efficiently target your campaigns and services to specific groups rather than individuals. Step 3) Analysing the segments: To develop targeted campaigns and services, it’s essential to anticipate your segments’ expectations and needs. Read our article on personalized hospitality: https://lnkd.in/eEgkvg4i to delve deeper into this aspect. By adopting this approach, you not only streamline your hotel’s operations and marketing, but also increase guest satisfaction, guest loyalty, and revenue. Nevertheless, here are some emerging insights that We Are Key recommends your hotel to prepare for… Work-life balance: With the rise of “bleisure”, modern travellers are increasingly blending their professional commitments with enjoying life via working remotely while discovering new destinations. This highlights the necessity for hotels to offer flexible workspaces with high-speed internet in order to access this growing market of potential guests. Booking options: With our generations growing busier by the day, travel plans can undergo last-minute changes. We’ve noticed that travellers more often prioritize the freedom to adjust reservations to their uncertainties. Hence, your hotel should consider incorporating flexible booking policies and refund rates as a next step to attracting more guests. Follow us to ensure your hotel stays ahead of industry trends! #WeAreKey #Industrytrends #Hoteltrends #Hospitalitytrends #Marketsegmentation #Hospitalityinsights #Hotelinsights #Consumerbehaviour
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Top Hospitality Voice🌟 | Change Leader & Growth Architect🚀 | Chief Commercial Officer & Management Board Member Minor Hotels Europe & Americas
The Future of Hotel Segmentation: It's More than Just Leisure and Business I read an interesting article a few weeks ago that shows how the #hospitality industry is evolving rapidly, segmentation is no longer just about categorizing guests into 'leisure,' 'corporate,' or 'groups.' Enter the era of #bleisure , #Workcations, and #digitalnomads ! 🌐 The challenge is how difficult to create a unified customer profile. The article and trends point towards one thing: Travel experiences are highly valued post-pandemic, but guest behaviors have changed dramatically. We need to focus on more granular #KYC (Know Your Customer) practices to tap into market niches. 🎯 👉 Key Takeaways from the article: 1️⃣ Tech-driven segmentation can help optimize revenues. 2️⃣ It’s not just about more bookings but understanding guest spend behavior. 3️⃣ The future leans towards greater Total Revenue per Available Room (#TRevPAR) and psychographic targeting. Would you agree with the above? what are the challenges? #customersegmentation #HotelManagement #TravelTrends #operationalexcellence #revenuemanagement #hospitalityleadership #hospitalitymanagement
Bleisure and Beyond: Unpacking the Future of Hotel Segmentation |
https://hoteltechnologynews.com
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In the dynamic landscape of franchise hotel investing, staying ahead means leveraging the latest market data and trends to inform your investment decisions. 🏨 Understanding market shifts, consumer preferences, and economic indicators is crucial in identifying lucrative opportunities in the hospitality sector. 📊 How are you integrating this knowledge into your franchise hotel investment plans? Are you considering factors like location demographics, emerging travel trends, and the evolving needs of modern travelers? 🌍 These insights are key to choosing properties with high growth potential and ensuring your investments align with current and future market demands. 📈 If you're looking to refine your approach or explore new avenues in hotel investing, let's connect. DM us to book a call and dive deeper into the world of franchise hotel investing. We'll discuss strategies to leverage market trends, maximize returns, and expand your portfolio in the ever-changing hospitality landscape. 🌟 Stay informed, stay ahead, and let's turn market knowledge into investment success. #hamiltoninvestmentsgroup #HotelInvesting #FranchiseGrowth #MarketIntelligence #HospitalityTrends #InvestmentStrategy #HotelMarketAnalysis #SmartInvesting #HospitalitySuccess #PortfolioExpansion #BookACallNow
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If you work in the #hospitality sector, it's a necessity to keep an eye on how the hospitality guest evolves over time. 🏨 In a recent Hotel News Resource article, they highlighted how the hospitality industry is undergoing significant changes driven by shifting consumer demands. Some of those changes include corporate travel patterns and demographics. As the #hospitalityindustry continues to evolve, it will be important to understand and satisfy the unique needs of different segments of guests. By staying agile and embracing technological advancements, hotels will be able to thrive in an ever-changing environment. #hospitalitydesign #hotelnews #hoteldesign You can read the article by following this link: https://lnkd.in/girgHwdx
The Hospitality Guest of the Future - By Anjusha Chemmanur and Leila Jiwnani
hotelnewsresource.com
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