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Revenue Management • Jumeriah Hotels & Resorts

Choosing Your Comp Set: A Simplified Guide 🏨 Selecting the right comp set (competitive set) is vital for hotels to benchmark effectively and stay competitive. Here's a simplified guide: 1. Demographics: Choose hotels that attract a similar guest demographic, such as business travelers, families, or leisure guests. 2. Location: Select hotels that are geographically close to yours to ensure comparability in market dynamics and demand drivers. 3.Amenities and Services: Ensure that the hotels in your comp set offer similar amenities, services, and room types to accurately benchmark performance. 4.Price Point: Look for hotels with similar pricing structures to yours to ensure fair comparisons in terms of average daily rates (ADR) and revenue per available room (RevPAR). 5.Market Positioning: Consider the positioning of potential comp set properties in the market, such as luxury, upscale, midscale, or economy, to align with your hotel's brand and target market. 6. Online Reputation: Evaluate the online reputation and guest reviews of potential comp set properties to ensure they maintain similar levels of guest satisfaction and service quality. 7. Performance Metrics: Monitor performance metrics such as occupancy rates, ADR, and RevPAR for both your hotel and the comp set properties to track competitiveness and market trends. By considering these criteria, you can strategically select a comp set that accurately reflects your hotel's competitive landscape and enables effective benchmarking and revenue management. #CompetitiveSet #HotelBenchmarking #MarketAnalysis #RevenueManagement #HotelPerformance #HotelRevenueManagement #HotelIndustry #Hospitality #HotelBusiness #Hoteliers #HotelOperations #HotelMarketing #HotelTrends #HospitalityManagement #HotelTechnology #RevenueOptimization #RevenueStrategy #HotelPerformance #HospitalityInsights #HotelAnalytics #HotelSales #HotelFinance

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