Modern Counsel’s Post

Imagine merging two brewing giants – a clash of cultures and a recipe for disaster, right? Wrong! Third Angle helped InBev navigate the post-merger mayhem of AmBev and SABMiller, transforming them into a global powerhouse 🌎💪🏼 How? We fostered collaboration, empowered employees, and unlocked their hidden potential through our powerful network-based approach. The Result? InBev smashed financial targets and ignited a culture of innovation, becoming a true brewing behemoth. Read the full story behind this epic merger success: https://buff.ly/3WfZrpD #businessgrowth #collaboration #transformation #inbev #case-study

Are you going through a company merger? Navigating mergers - Why branding matters
 ➤ Pt.2 of “When do you need branding?” series Company merger:
 1. You need a new name ↳Unilever originally Lever Brothers, merged with Margarine Unie in 1930 and rebranded. 2. Build on the brand equity of the merging companies ↳Danone used WhiteWave's strong organic and health-focused brand equity post-merger in 2017. 3. Reviewing a brand you bought and combining it with your brand ↳ Mondelez and Cadbury, Mondelez acquired Cadbury in 2010, integrating and building on Cadbury's brand in the chocolate market. 4. Two industry leaders are merging and managing the new identity ↳ Heineken and FEMSA Cerveza combined strengths and managed identity after Heineken acquired FEMSA Cerveza in 2010.
 5. Communicating a clear message to your stakeholders that this is an equal merger ↳ Keurig Green Mountain and Dr Pepper Snapple Group formed Keurig Dr Pepper in 2018, sending a message of equal partnership.
 6. Sending a strong signal to the world that you are the new industry leader ↳ Coca-Cola's acquisition of Costa Coffee in 2019 was a strategic move to enter the coffee market and compete with Starbucks. Benefits: ➕ Cultural Integration - the branding needs to reflect a unified company culture to both employees and consumers ➕ Customer trust and loyalty - make sure that the new brand identity preserves the positive associations customers had with both original brands ➕ Market positioning - maintain a strong market position in your industry or niche while introducing a broader services, products portfolio ➕ Employee alignment - motivate employees from both (all) companies, by creating a sense of belonging and a shared vision *Disclaimer We are not promoting any of the brands used in the examples. We use iconic brands for universal examples, to easier explain branding concepts. 📍 PS Does any of this resonate? 🐾 If you found this useful, follow and repost! For new people - I’m Ioana Balcan, a brand strategist and co-founder of the creative agency CultCat. Credits: Alina Wheeler - “Designing Brand Identity”, the internets 

 #BrandingStrategy #MergersAndAcquisitions #BusinessGrowth #BrandEvolution #FoodAndBeverage

Please read our Consumer & Retail report for December, covering M&A activity, which has failed to grow year on year despite retail sales improving. December's Consumer report covers Campari Group's acquisition of Courvoisier and Unilever's divestment of Elida Beauty at Unilever to Yellow Wood Partners, LLC. Coverage of this report was led by Nicolas Ottleben, Henry Wareing, Dario Wipfler, Abdur-Razzaq Barrie and Sebastián Moctezuma de la Barrera. #investmentbanking #privateequity #mergersandacquisitions

HERSHEY'S Chocolate was a star performer in our Global 50 report this year! Climbing 9 places to enter the top 50 FMCG brands for the first time, the company achieved a staggering 16.1% growth over the last 12 months. Successfully driving volume, growth was also supported by 2021 acquisitions into the salty snacks category (Dot’s Pretzels and Pretzel Inc.). Download our report to read our full analysis of the Global 50: bit.ly/45Y5bp7 #consumergoods #chocolate #global50

The growth continues

Matheson is pleased to have advised Smurfit Kappa Group, the FTSE 100 paper-based packaging company on its successful combination with WestRock Company, to create Smurfit Westrock plc, a global leader in sustainable packaging. Having a market capitalisation of $25.5 billion, Smurfit Westrock will be an S&P 500 company with its primary listing on the New York Stock Exchange and a standard listing on the London Stock Exchange. Matheson’s team was led by Dublin-based partners David Fitzgibbon (Co-Head of Corporate and Head of Corporate M&A) and Susanne McMenamin, and New York-based partner David Jones, together with a Corporate M&A team of senior associates; Thomas Burke and Anna O'Carroll; associates, Darren Quinn, Leo Collins and Joanna Malek; solicitors, Megan Gantly, Kevin Lavin, Niamh L Gallagher, Rachel Hodgins, David Dempsey, Zainab Masood, Evelyn McCarthy Soye, Will Annab, and Kevin Burns; and trainees, Ellie Glynn and Maura Sullivan. The combination is one of the largest outbound mergers ever executed by an Irish company. It was announced in September 2023 and implemented via an Irish law scheme of arrangement and a Delaware merger with a subsequent listing on the NYSE and the LSE. You can read more in our news story here: https://lnkd.in/e6ABApRX #MathesonLaw #SmurfitKappaWestrock #Corporate #CorporateMandA

Case Study: The failed merger of Heinz and Kraft In a bid to create a culinary powerhouse, investment firms 3G Capital and Berkshire Hathaway orchestrated the merger of H.J. Heinz Co. and Kraft Foods Group, forming The Kraft Heinz Company. Despite high hopes, this venture didn't achieve its envisioned success for the following reasons. 1. Realistic Synergy Projections: The merger stumbled due to overestimating potential synergies and cost savings. By setting achievable expectations, future mergers can maintain stakeholder trust and prevent disappointment. 2. Cultural Integration Priority: Heinz's global presence and Kraft's North American focus led to operational clashes. Swift cultural integration is crucial for streamlining operations and maintaining employee morale. 3. Vision Alignment: The merger's failure underscored the importance of a unified vision. A shared strategic goal between merging entities is essential to guide decisions and mitigate direction conflicts.

Teaser Platform's Latest Report on MENA Food & Beverage Private Merger and Acquisition Activity:  (January 2024) Key Takeaways: - Mergers and Acquisitions of private Food and Beverage specialized privately-held companies witnessed a decline in deal values from USD 2.89 Billion to USD 1.78 Billion in 2022, a -38% decrease on YoY basis. - The United Arab Emirates emerged as the most attractive market for F&B M&A investors, recording USD 738 Million in deal values out of 16 transactions. - The median Price to Book Value (P/BV) declined from its 2020 and 2021 levels, reaching 1.05x in 2022 based on selective deals that were analyzed. - International investors, including Tyson International Holding Company and The Chefs Warehouse Inc from the US, and Delivery Hero from Germany, are expressing interest in #MENA privately-held Food and Beverage companies. - Agthia Group from the #UAE led the way as the top acquirer recording 6 deals, followed by Al Eid Foods from #Kuwait with 4 deals and Delivery Hero from #Germany with 3 deals during the period 2020 to 2022. Download Full Report (PDF): https://lnkd.in/dKJEJEyz

In our latest report, a top-ten Smurfit Kappa shareholder and an EU antitrust lawyer who has advised competitors of the merging parties share their views on the recently announced tie-up between the Irish corrugated packaging player and US peer WestRock. Read the full story here. #SmurfitKappa #WestRock #mergers #antitrust

🚀 M&A Spotlight: Procter & Gamble and Gillette 🚀 In 2005, Procter & Gamble (P&G) made headlines with the $57 billion acquisition of Gillette, a strategic move that reshaped the landscape of the consumer goods industry. Here are some key insights from this landmark deal: 🔹 Market Expansion 🔹 Financial Synergies: 🔹 Integration Challenges and Successes 🔹 Post-Merger Performance The P&G-Gillette merger is a prime example of how strategic alignment, meticulous planning, and effective integration can drive significant value creation in M&A. For those navigating the M&A landscape, this case offers valuable lessons on achieving sustainable growth through strategic mergers. At last I would like the thank Manoj Kumar Sir and ANKUR GAUR Sir ,Dr. Himanshu Jain Sir, AMIT SINGLA Sir, Ravi Koul Sir,PIET Panipat Institute of Engineering and Technology for their support and guidance. if you like this model, then like, comment and repost it yours connections. For more Such detailed models, follow me @(Deepak Kumar) Akshat Jain Dhiraj Runku CA Daksh Madan Ankit Goyal CA Ankit Agrawal CA Girish Agrawal Harsh Goel ACCA Shailja Tayal Tushar Singla Manav Goyal Arvind Singhal Akash Goyal Mayank Dembla Kajal Singla Bulbul Verma #MergersAndAcquisitions #BusinessStrategy #MarketExpansion #CorporateSynergy #Leadership #Innovation #Finance #Growth