The Marketing Lounge Partnership’s Post

I'm really pleased 😄 with how The BIG Handshake (TBH) - Loyalty is shaping up 👌 I've listed below 10 reasons that I THINK could be why 34 brands have already booked their space (72% of the current audience so far), 3 weeks since ticket sales began: (If you came last year, feel free to add your own in the comments 👇) 1. This isn't your typical loyalty conference delivered by a brilliant, rich vendor. No, this one is hosted by the industry's most personable "husband and wife duo" (even if we say so ourselves 🤪) who are avid fans of loyalty and building communities on a small budget with huge expectations of delivery excellence. 2. It has been cited as "Europe's friendliest loyalty meet up" 3. The birth of the brand new European Loyalty Association (ELA) and it's incredible membership base 4. The event agenda has been created and shaped by ELA's founding brand members and what THEY want to hear and do 5. Our audience will not be talked at, nor will they constantly be sitting in theatre style seats with sore backsides. Friendly, cabaret style tables are all the rage for us, audience involvement during every session with 7 hours of networking that will stretch the glutes! 6. Noone will be sold to. We have sponsors, of course as they are the industry's innovators, but we're very careful about who they are, how many we have and in what capacity. 7. There's five hours of formal, certified loyalty and CRM training to add to CVs and LinkedIn profiles - for everyone 8. Some sessions are for brands only, under Chatham House rules so a totally safe environment to share deepest fears and secrets! 9. There will be more brands than anyone else in the room. This is, after all, an event for them. 10. We'll be playing a fun game across both days! Yes. I love a game! The first and largest inter-table loyalty IQ quiz to bring warmth, relaxation, healthy competition and lots of fun to the event 📌 Taking place in Amsterdam on 15/16 October www.tbhloyalty.com #loyalty #thebighandshake

Organising an innovative and impactful event, in a unique venue that will create a memorable experience for the professionals attending is great. However, you need to get them to attend.  Selling and generating a stream of registrations is a large part of hosting a successful event. There are a few things to consider to help you deliver this:  1. Target your audience - you should understand truly who the event will be for, and target your registration activity at this specific audience. You can waste time and money promoting an event to an audience who wouldn't be interested.  2. Highlight what makes your event unique - we know you've created a unique event, but others don't. You need to make sure to pick out what makes your event special and use that as a selling point to encourage registrations.     3. Utilise digital platforms - Digital platforms create an opportunity for substantial reach and an easy registration process.  4. Generate word-of-mouth excitement - Happy customers can be repeat customers, so encouraging previous customers to talk about your event can help generate a buzz for future ones.  5. Make it easy to attend - When the booking process is streamlined and user-friendly, you will see an uplift in registrations. A simplified process reduces any potential frustration, increasing customer satisfaction.  🔗 https://lnkd.in/gewCNXr8  #EventProfs #EventIndustry #EventSales #TheMondayGroup

As we complete one event, The Marketing Lounge Partnership are already planning their next one...... introducing Loyalty Fan Club! This amazing, invitation-only event, will focus on all things customer engagement, value and loyalty! Join us as we gather top industry professionals for an event filled with insightful discussions, innovative strategies, and networking opportunities. What you can expect from the event: ⚽ Putting Theory into Practice: Practical insights from some of the star loyalty and marketing ‘players’ in the world. ⚽ Interactive ‘Team’ Learning Experience: Collaborative workshops exploring the importance of price, product, service and purpose in building long-term customer engagement and loyalty. ⚽ Guest Speakers: Amazing speakers from the sporting and business world who will inspire and share knowledge. ⚽ Community: Exchange ideas, experiences, and build valuable connections with like-minded professionals. ⚽ Loyalty Activities: Enjoy engaging activities designed to entertain and educate on the key elements of loyalty. This event is FREE and happening on the 12th and 13th of September at Hotel Football - A Tribute Portfolio Hotel in Manchester, home of the greatest football team Manchester United and the third highest waterwall in the UK. This is an exclusive event, with limited spaces. If you are in the trade sector, have a passion for loyalty and keen to learn new & engaging ways to enhance customer loyalty, this is for you! Drop me a comment if you are keen to find out more. #loyalty #LFC #manutd #mlp

We know New Year's resolutions can be a little bit cliche, but the start of a New Year does offer the perfect time to set, or reset some business goals. One of which could be increasing guest engagement with your business throughout their experience with your venues, from when they first see your marketing messages to post visit surveys. Benefits of increasing guest engagement at Family Entertainment Venues are: - Increased repeat footfall, boosting revisitation 👣 - More word of mouth referrals 🗣️ - Happier customers 😁 Take a look below and kick 2024 off right!

Make Your Event a Success with PayQlick's Promotion Features Promoting your event effectively can greatly influence the number of people who will attend it and how successful it is overall. Among these are powerful promotion features by PayQlick, meant to attract more attendees and increase its visibility. This is how PayQlick makes it possible for you to achieve great results from any event you plan: PayQlick provides support for discount codes, promotional offers, and early bird pricing. You can use these features to: 👥 Attract More Attendees: Give out discount codes and other promotions which make audiences register earlier so that there are higher ticket sales. 📈 Boost Engagement: The use of this technique allows you to bring hype into your events through promo offers. 💳 Reward Early Birds: By offering tickets at reduced prices during early bird periods, the organizers motivate their audience to buy them soon enough such that a significant proportion would be able to participate in the first days. Moreover, these promotional tools allow you to reach larger numbers of people while ensuring better attendance rates. They also increase customer satisfaction for those who have attended. Ready to enhance your event promotion strategy? Visit PayQlick today to discover how our promotional features can elevate your event. #EventManagement #EventPlanning #Promotion #PayQlick #EventSolutions #DiscountCodes #EarlyBirdPricing #PromotionalOffers #CustomerExperience #EventTech #BusinessEvents #Marketing #DigitalTransformation

You know that I often roam the globe speaking, hosting, and chairing at retail, omnichannel, and e-commerce events. The kind where lightbulbs go off and ideas collide. 🎤💡 But something weird is happening in the event eco-system... Now, here's the thing... I love sharing knowledge 🧠, building our community 🤜🤛, and doing my bit for our fantastic industry ❤️ But recently, I’ve spotted a trend that’s made me go 🤔 ?? Some events have been asking me to speak for free. Don't get me wrong, I'm all for contributing and giving back...But expertise can't and shouldn't be expected to come for free, especially when it significantly contributes to the success of the event, right? 😓 To be clear, we're talking sharing expertise, not selling something. Doing my part for our ever-evolving industry? Absolutely! But there's been a lil' twist in the tale. Recently, events have been like, "Hey, come speak for us... but bring your wallet." Yep, they're asking ME to pay. Say, what now? 🤨🔄 On one hand, we've got events expecting world-class insights for free (Umm... hello! Expertise has a value 🤷♂️). And on the wilder side, they want speakers to PAY for the privilege. I mean, who flipped the script? 🙃 Anyone else feeling this shake-up? Or got a fix? To me it feels like a sales show instead of a knowledge and networking event! #transformation #ecommerce #retail #PublicSpeaking

How do you increase guest engagement at an event while building clientele at the same time? Activities with an incentive like lucky draws with prize giveaways incite guests to not only participate in the activity but also sign up for future events or campaigns. Event tech professionals implement both digital lucky draw and customer intelligence software under the same roof which makes it easy to instantly convert the collected data into event participants In the world of event planning and execution, one of the key objectives is to increase guest engagement, which, in turn, can serve as a catalyst for building a solid clientele base. This dynamic process, if done correctly, not only ensures the success of the current event but also lays down a robust foundation for future events and campaigns. Among the myriad strategies available, incorporating activities with incentives, such as lucky draws with prize giveaways, stands out as a particularly effective approach. This method not only incites guests to participate actively but also encourages them to sign up for future events or campaigns, creating a cycle of engagement and growth. #eventdevices #eventcheckin #engagement #eventactivities #dubaievents #dubaiexpo #eventactivities #eventtech #productlaunch #tradefair #singapore #sgevents #expos #exhibition #campaigntech #customsoftware #customdevelopment #customdesign #eventtechnology #festivals #digitaldisplays #registrationsystem #queuemanagement #namedisplay #luckydraw #digitalluckydraw #raffle #prizeactivity #digitalactivity #eventactivity

Is NPS enough? In 2023, NPS turned 20! To celebrate the milestone, we asked our event measurement experts to delve into NPS and what it means for the industry. In our first blog, Chloe Richardson discusses whether NPS is enough when analyzing the success or impact of corporate events. https://hubs.la/Q02g5rCf0 #eventprofs

𝗣𝗼𝘀𝘁 𝗘𝘃𝗲𝗻𝘁 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗜𝗱𝗲𝗮𝘀 When it comes to post-event engagement, you have much more to do to nurture your potential guests to ensure they take desirable action that converts to higher ROI. Let’s have a quick glimpse of why it is so important to have post-event engagement. ☑️ Paves ways to turn your guests into customers ☑️ Measure the success of your event and value your business ☑️ Build brand loyalty and eventually gain new leads ☑️ Making sense to network with new people Browse our blog, https://rfr.bz/l6gtep1 and get more ideas in handy. #virtualevents #posteventengagement #eventengagement #virtualrealityevents #virtualplatform

Great article on the economic power of the events industry! The insights shared are formidable - with survey results, statistics, and revenue projections. In 2019, the industry generated $1.1 trillion, with projections soaring to $2.1 trillion by 2032. This data is instrumental as I map out a plan for my leader. Sharing for those interested in #MeetingPlanners, #MeetingsEvents, #Events, #EventIndustry, #LiveEvents, #PCMA, #MPI, #FICP, and #SITEGlobal.