MJH Life Sciences®’s Post

The way you recognize your employees should reflect your unique culture. We built the Innovation Minds platform as highly configurable because impactful recognition requires authenticity. Check out all the ways you can put your values, goals, and brand at the forefront of your recognition experience using our Award certificates and eCards library. https://lnkd.in/g-fAJDJs #rewardsrecognition #recognition #Awards #eCards #InnovationMinds

Achieving true brand loyalty is no easy task, but worth the effort. In a new Forbes article, Amy Stern, Managing Director, Research and Strategy, BI WORLDWIDE and Recognition Professionals International board member, contributes her insights. https://lnkd.in/gyictGjj #BrandLoyalty #EmployeeRecognition

My clients pay me for different ways of thinking and proposing ideas they wouldn’t have thought of. Then they get all bristly and prickly when I propose them. “that’ll never work because…” Sometimes I can “sell” them on it. Sometimes I can’t. It’s how it is in what we do. Here’s one thing I’ve found that helps make the case: Clear visualization of how this new thing will work. Most non marketers can’t understand all the parts of a moving funnel without a picture of it. But when you’re presenting something that’s a dramatic change to their sales and marketing process, or even something completely novel, you can’t simply talk about it. Take for example building a value ladder. As a fan of utility-based marketing (providing tools along the journey), one of the most effective ways to get the opportunities that are mostly likely to buy is to take a process you would conduct during onboarding, and make it a self serve tool that sits right before the sale. “That’s crazy, that’s a lot of work” No kidding. But how much time and money did you blow on google ads and ineffective social media on 2023? Eliminating gated PDF downloads and moving a tool (like a 20 question current state assessment) into the email collection slot gives you: - Something useful to your future customer - First party data for sales team (they can see the answers to the assessment and frame personalized pitch… accelerates the sale) - First party data for marketers to do smarter marketing - A roadmap to success for you - Expedient customer onboarding and retention Why isn’t every company offering this up? Initial cost. They’ve never done it. Sales and organizational resistance to change. It’s not “sexy” (although it can be). Think this wouldn’t work for you? We’ve used this to drive qualified traffic and leads to biotech, pharma, medical device and manufacturing. Anyway, when initially presenting this idea, no one buys it. But once a picture of the flow and the cost/benefit analysis is laid out, it’s a no-brainer. Moral? Pictures sell. Does anyone else feel like the ideas and strategies that rejected are ofter the ones that would be most effective? #sales #marketing #lifesciencemarketing #healthcareindustry #medicaldevices

Witness the participants collaborate in groups to ignite a brilliant fire of innovation. Ending the second edition of #ETHREmployerBranding Certification Program with a capstone presentation round! Take a look at our incredible jury members - Barbara Zych, PhD, David Thompson and Yogesh Kr Sharma Know More : https://bit.ly/3r1aPIi #ETHREmployerBranding #LiveNow #EmployerBranding #ETHRWorld

We’re thrilled to celebrate the creativity at Cannes Lions International Festival of Creativity this week and wish all our agency clients the best of luck as awards are announced. 🦁✨ A recent study of agency data reveals a clear link between strong client relationships and the number of awards won, reinforcing what we’ve always known:  ✅ Stronger relationships lead to better work ✅ Enhanced team morale ✅ Significant growth and improved margins💡🤝 Here’s to recognising the power of relationship intelligence in driving creative excellence and business success. Best of luck to all the incredible agencies competing this week! 🌟 #CannesLions2024 #Creativity #ClientSuccess #RelationshipIntelligence #BusinessGrowth

Here we go! I've always loved understanding what people want or need within their brand experiences. There's magic in delivering delight by crafting intentional touch points that meet people where they are. Today I'm grateful to start CXM@MSU — North America's first Master of Science in #customerexperience Management at Michigan State University. Another step forward in helping businesses be more human. #spartanswill https://lnkd.in/gwPPY6mx

🏅 Ever thought about the hidden gains in winning business awards? 🤔 Here's a sneak peek: It's not just about the trophy! 🏆Find out and learn how awards redefine your brand's allure for potential customers and A-list employees, propelling you to unrivaled success. 🚀 #AwardsAndSuccess #BusinessGrowth #AwardValue

🌟 5 Cannes Lions Trends in Innovation 🌟 Top Cannes Lions jurors weigh-in about their takeaways from this year’s judging experience. -- Awarding the Future: The Innovation category at Cannes Lions is all about recognizing groundbreaking work that looks forward. From cutting-edge tech to analog projects, this year’s winners show a diverse range of possibilities and hint at what’s next in our industry. Data Understanding: We’ve moved past just collecting data. Thanks to advances in AI and machine learning, we now create deeper connections and understandings from the vast amounts of data available. This enables us to better comprehend consumers, products, our environment, and even ourselves. Bridging Ideas and Reality: Today’s technology is increasingly capable of turning ambitious ideas into reality. Innovations like Google’s Contrails and EarSwitch’s Airquity demonstrate how we’re able to materialize creative solutions faster and more efficiently than ever before. Embracing Flaws: Modern brands are moving away from the pristine, controlled images of the past. They’re becoming more relatable and authentic by engaging with their audiences on social media, embracing feedback, and showing their human side. Examples include Coors Light’s “Coors Lights Out” and Heineken’s “Whateverken.” Simplicity in Innovation: In a world where complex tech solutions often dominate, simple and analog innovations can make a significant impact. Projects like AXA’s “Three Words” and Johnson & Johnson’s “Illustrate Change” stand out for their straightforward yet powerful ideas. The Cannes Lions Innovation category continues to inspire by pushing the boundaries of what’s possible. #CannesLions #Innovation #AI #Marketing #Trends #Creativity #Future

Setting aside infinite individual takes and takeaways from Cannes, where are the authoritative insights on outcomes and actions moving forward from the governing entities in our industry? It's crucial to distill the week, map out the points on the horizon, and establish a roadmap. Amidst the wave of post-Cannes reflections, let's focus on actionable industry standards, goals, and unified viewpoints to benefit our clients. #MakeCannesCannesAgain with a media industry summit in NY or London, addressing the top three industry issues each year with a clear goal to set standards. Let's move beyond mere pontification and embrace unified, actionable initiatives that elevate our industry. It's time for concrete results, implications, and work-streams to achieve our shared objectives. Pssst! The holding company that leads the charge in setting and publishing these goals will secure the industry's thought leadership position and attract the best brands and talent.

Integrity, equality, fairness, excellence, and service. Even in the face of change, ALMEETRA Consulting's values inform our behavior and business decisions. This consistency in what the brand represents is what we hope our market will recognize and appreciate over time. What enduring values do you remain steady with?