Mitsui & Co., Ltd.’s Post

This is Shibuya Crossing, the world's busiest pedestrian crossing with nearly 3,000 people crossing at a time. During my recent trip to Japan, Tokyo's vibrant landscape offered a masterclass in branding and adaptation. As I navigated the city's streets, it was evident which international brands had seamlessly woven themselves into the cultural fabric of Japan and which were still finding their footing. Adapting to local cultures isn't just about translating messages; it's about understanding the heartbeats, nuances, and values of a community. It's about recognizing that while the core of a brand remains constant, its expression can (and should) evolve with its audience. In the mega-marketing hub that is Tokyo, brands are faced with the challenge of retaining their global identity while embracing local flavors. And those who get this balance right? They don't just exist in the market; they find belonging. Tokyo's brand landscape serves as a memorable reminder: our brands are global citizens, but they should also feel like locals wherever they go. As we craft our strategies, let's ensure they're as culturally relevant as they are innovative. #marketing #advertisingandmarketing

Embark on a captivating journey with Beyond Experiences as we delve into the heart of Mitsukoshi, Japan's iconic department store. At its flagship Nihombashi location in Tokyo, the daily ritual of uniformed attendants bowing deeply at 10 a.m. is a living homage to tradition and cultural significance. This enchanting experience is not just about shopping; it's an immersive exploration of Japan's rich heritage, fostering a profound connection with the past. What We Can Learn: 1. Cultural Reverence: Mitsukoshi's deep respect for tradition teaches us the value of infusing cultural reverence into our business practices, creating a sense of respect and admiration among our audience. 2. Rituals and Significance: Incorporating meaningful rituals, like Mitsukoshi's daily bowing ceremony, can add a touch of significance to our customer interactions, turning routine moments into memorable experiences. 3. Timeless Elegance: Mitsukoshi's ability to blend tradition with a modern shopping experience highlights the power of timeless elegance. We can adapt by infusing our brand with an enduring style that resonates with our audience. Join us as we unveil Mitsukoshi's allure, offering a cultural odyssey and valuable lessons to elevate connections in our business ventures. #BeyondExperiences #CulturalOdyssey #MitsukoshiMagic #TraditionRevived #businesslessons

The recent ruckus got a lot of us Malaysians riled up. But but .... We love the Malaysian spirit! We keep getting up and doing it "better" every time! So, new designs were rigged up in matter of days versus the original red taped bound effort that got a lot of flak. We have fought hard to make Malaysia proud again, the recent fiasco had the people's voices rose to resounding crescendos on what many saw as a total would have been world shame moment. This reminded me of the emperor's new clothes story. What happens when people begin to not able be objective; when we decide to narrow down choices and talents to suit our ego and when people begin to believe what they want to hear as opposed to what is for greater good. But in any case, the people have spoken. Efforts are being made to redesign, "politikus tai chi" has has ensured all parties are still in good stead. @ecoMinim, WE ARE ON TEAM MALAYSIA! We promise to not just clean these Olympian clothes well, and enable them be taken care of in such a way, so that long after the memory fades, the clothes stay pristine and good condition to remind us of the good times! #kitajagakita #ecominim #proudlymalaysian #sustainable #plantbasedecodetergent #everysmallstepmatters #olympics2024

Cultural Value Added: The Future of Thailand's Creative Industry Cultural Value Added (CVA) is an emerging concept in the global creative industry that emphasizes the integration of cultural elements to enhance the value of products, services, and experiences. This approach offers a promising pathway for Thailand's creative industry to thrive in the global marketplace. Key aspects of Cultural Value Added include: 1) Cultural Preservation and Revitalization: Breathing new life into traditional arts, crafts, and heritage through innovation. 2) Inclusivity and Diversity: Creating content that reflects the culture with the diversity 3) Authenticity and Personalization: Crafting experiences that resonate with individuals and communities, fostering a sense of connection and belonging. 4) Human-Centered Design: Prioritizing empathy and understanding in the design process, ensuring that products and services meet the needs of users. 5) Collaboration and Co-Creation: Fostering partnerships and cross-cultural exchanges to create innovative ideas and solutions. Let’s see the examples of Cultural Value Added in action: 1) Dior’s collaboration with local Indian and Moroccan designers: Incorporating traditional craftsmanship and cultural motifs into luxury fashion pieces. 2) The reimagination of Regency-era England in the series Bridgerton: Featuring a diverse cast and storylines that challenge historical stereotypes. Therefore, CVA empowers Thai creatives to tell their stories, connect with audiences worldwide, and contribute to a more inclusive and vibrant global cultural landscape! #CreativeEconomy #CreativeIndustry #CEA #CreativeEconomyAgency #TCDC #ThailandCreativeAndDesignCenter #CulturalValueAdded #FutureOfCulture

For my recent assignment, I delved into the world of MUJI, a brand known for its minimalist aesthetic and focus on functionality. Having frequented their store in Sunway Pyramid, I was eager to gain a deeper understanding of their branding strategy and success in both Japan and Malaysia. This field visit offered an insightful look beyond the products. I closely examined the store's atmosphere, analyzed product offerings, and even had the opportunity to chat with MUJI employees. My key takeaway? Understanding the local culture is crucial for international expansion. Through research and observation, I learned that companies must carefully consider whether their core identity can translate directly or requires localization to thrive in a new market. Furthermore, through this poster i learned how to translate brand identity into communication tool. Overall, this was an enriching and enjoyable experience that shed light on the complexities of international business strategies. #MKW3444 #FieldVisit Dr Ankita M.

Guess what? I just partnered with my dream brand in Bali! 🌴✨ How did it happen? ✏️ First, I mapped out my passions and aligned them with brands I love. 💌 Then, I reached out with a heartfelt proposal showcasing my unique value. 💫 Magic happened when they said YES! We're now creating together, blending their amazing vision with my vision. Dream collaborations are real, you just have to believe and take that first step. 🌈💖 What's your dream collaboration? Comment below and tag the brand!! 💌 #DreamCollaboration #BaliMagic #CreateYourStory

From the survey by a private research company in Japan: Which city (station) do people living in the Tokyo metropolitan area want to live in along the Yama note Line山手線? When 500 men and women were asked, Ebisu Station 恵比寿ranked first (56 people), Meguro 目黒Station ranked second (39 people), and Shinagawa 品川Station ranked third (34 people). The Yama note Line is a circular railway line that runs through the center of Tokyo, with major commercial cities developing around the station and residential areas spreading outside the ring. The world-famous cities of Shinjuku新宿, Shibuya渋谷, Ueno上野, and even Harajuku原宿 are included in the stations. However, Shibuya and Shinjuku, which are popular as commercial areas, are not included in the ranking of "cities where you want to live". In other words, many people think that the city where they shop and eat and drink is different from the city where they live. #yamanoteline #tokyorailway #circularrailway #shibuya #shinjuku #harajuku #populartowntokyo #wanttolivetown #tokyotown

That is creative advertising.

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𝑺𝒑𝒓𝒊𝒏𝒈 𝑭𝒆𝒔𝒕𝒊𝒗𝒂𝒍 𝒊𝒏 𝑰𝒏𝒅𝒐𝒏𝒆𝒔𝒊𝒂. It was not very long ago that celebrations of the Spring Festival, or Imlek as it is known in Indonesia, was strictly forbidden. President Gus Dur lifted the ban on Lunar New Year festivities in 2000, and President Megawati made it an official national holiday after two years. And nowhere else are the Spring Festival celebrations more visible and audible in Indonesia than those in Chinatown of Jakarta in Glodok. This unsightly city corner was where many of Indonesia’s largest conglomerates and listed companies first established their businesses. Glodok was built by the Dutch East Indies Company (VOC) in the 17th century. The peculiar name originated from ‘grojok grojok’, the sound of water that dripped from the waterspout at the city hall, a popular watering hole for horses. The refurbished old City Hall (Staduis) building, a historical legacy of the Netherlands, in Jakarta Kota Tua (old town), has become the Jakarta History Museum now. Today, Glodok has become more crowded with people, buildings and traffic, and is still one of the largest trading centres for electronic and consumer goods. We visited Glodok, and was surprised that many roads have been closed and diverted, caused by the never-ending construction activities on the underground Mass Rapid Transit rail lines, and stations. The project is only about 40% done and may take several more years to complete. Even without adequate road transportation access, it did not deter the untiring crowds of people who trudged across the huge construction mess to this chaotic yet delightful charm of Glodok.