A few weeks ago, Amazon trumpeted that it had purchased enough clean electricity to cover the energy demands of all the offices, data centers, grocery stores, and warehouses across its global operations, seven years ahead of its sustainability target.
That news closely followed Google’s acknowledgment that the soaring energy demands of its AI operations helped ratchet up its corporate emissions by 13% last year—and that it had backed away from claims that it was already carbon neutral.
If you were to take the announcements at face value, you’d be forgiven for believing that Google is stumbling while Amazon is speeding ahead in the race to clean up climate pollution.
But while both companies are coming up short in their own ways, Google’s approach to driving down greenhouse-gas emissions is now arguably more defensible. Here’s why: https://trib.al/3VygtYu
CEO @Tigon Advisory Corp. | Host of CXO Spice | Board Director |Top 50 Women in Tech | AI, Cybersecurity, FinTech, Industry40, Growth Acceleration
2wThank you for sharing this thought provoking article Laurel. Author Eric Hoffer once said: “In times of change, learners inherit the earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.” Applying Hoffer's point to AI, it's not enough to be "learned" or experts on the technology.