Mili Dutt Reddy’s Post

Estée Lauder, the co-founder of the cosmetics company that bears her name, highlights the value of hard work and perseverance. Her quote serves as a reminder that dedication and effort are the true drivers of achieving goals, rather than merely wishing for success. " I never dreamed about success. I worked for it." _ Estee Lauder Watch My Episode on the Unlearn The Crap TV Show >> buff.ly/4bojshL #success #womensbusinessstrategist #workforit #businessgrowth

Craving some mid-week brand-spiration? "Joy" is the Hollywood equivalent of a masterclass in branding. Mangano, with her Miracle Mop, isn't just selling a cleaning tool; she's selling her story, her passion, and a little slice of her life. When she steps onto the QVC stage, it's not a sales pitch; it's a one-woman show. And boy, does she steal the limelight! It also showcases the critical role of personal branding and audience understanding in launching a successful product. The sales don't just trickle in; they explode. So, if you're seeking a crash course in branding, grab some popcorn, settle down, and let "Joy" do the teaching. #Xclaymation #Joy #Movie #Branding

Deck the halls with Holiday campaigns that sparkle and inspire! 🎶 Here's a recap of the most enchanting campaigns we've witnessed this year!🥂 🎇 🎁 From LEGO's whimsical journey with Katy Perry to Calvin Klein's intimate moments with celebrities, these campaigns breathe creativity, authenticity, and joy! ✨ Check out our full blog article to discover 12 enchanting holiday stories that'll spark your festive spirits! ( 👉 link in comments!) #HolidayInspiration #InfluencerMarketing #HolidayMagic #NexoomNews

⚠For all things Social and Content, follow #The Social NetwRk!👊🏽 #socialmedia #socialmediamarketing #contentmarketing #socialmediamarketingstrategy #socialmedianews #content

5 things you can learn from how Bacardi + Nike Communications, Inc. partner with + empower creators of all backgrounds. So grateful to have been able to build the long-term relationship with multi-talented dancer, host, and AAPI advocate @sheelaawe X Bacardi over the past 9 months through the Carta Collective. Here's how this team is doing it differently: 1. It's a LONG-TERM partnership formed around aligned values. 2. They prioritize building a real relationship, not a transactional one by making the time to check in on video calls throughout the entire partnership. 3. They care about Sheela outside of the program - they reached out to be integrated into Sheela's Lunar New Year MIXer. Again it's the authentic relationship that made Sheela feel supported and seen. 4. They build a community of like-minded creators that are now friends, collaborators, and Bacardi stans through the Carta Collective long-term program. 5. They create COOL creator-centric IRL experiences. Sheela went to Gov Ball and the VMA's this past year and they are programming and elevating even more for 2024. Creating programming thinking about "is this something creators will actually enjoy" is super impactful. This is how creator partnerships THRIVE! #creatoreconomy #brandedcontent #creativeagency #authenticitymatters

I have been on mat leave for close to three months now and a new mom to my baby boy for just over two. To prepare myself (at least the best as one can) I did what I always do when taking on a new project: I consumed content. I read books, listened to podcasts, and watched endless TikToks and Reels—I was deep in it. I was hungry to understand experiences so that I could go into this new role as open-minded as possible. One of my biggest takeaways: regardless of the advice, results vary--drastically. You can't predict the outcome, no matter how hard you try. It's a choose-your-own-adventure where you hope that you picked the right course.  Lately, I've found myself searching for any trends, signs or secrets as to what to expect from my little Gen Aer as he grows older. What type of person will he be? Will he be sports-obsessed like his dad? A lover of pop culture and musicals like his mum? I know enough not to get married to any future personality predictions, because just like all the baby-hacks I've consumed from the internet, results vary. However, when I do catch myself thinking about his future identity or the influences that may affect him, I often remember the project I did alongside Jeanine Pesce for adidas (https://lnkd.in/g4MAmsCK). In chatting with kids ages 10-25, I was surprised to hear how profoundly self-aware they were and how their ability to think critically allowed them a sense of autonomy and self-governance that I only wish I had at their ages. So, when I am on the cusp of making a vision board dedicated to manifesting the type of young adult my son will be, I remember that there isn't a formula or algorithm that I can follow nor should there be. He's going to do him. And if the adidas kids taught me anything, it's that he's going to be all right. 

The collaboration we didn’t know we needed 💘 JOE & THE JUICE just showed us they understand the importance of casting the right talent for the job. Their latest campaign featuring #AlixEarle and #ParisHilton is sliving in more ways than one. It’s honestly surprising no one thought of this duo sooner. Here's why it works: ✨ They speak to multiple generations. By pairing the "2000 party girl with the 2020 party girl," they're reaching audiences of all ages. ✨ Pink is more. Both Paris Hilton and Joe & the Juice have a legacy tied to that iconic shade, making them a seamless fit. ✨ Authenticity rules. Paris and Alix get to keep it real and lean into their own personalites, with Paris sharing her wisdom with the up and coming star. ✨ Found their audience. Instead of sticking to the traditional TVC route, the brand chose to go where their audience hangs out, TikTok. By embracing the platform's vibe, they kept things light, fun, and in tune with what their audience loves. ✨ Spoke their language. “Get Chic for breakfast. It’s a hot new trend.” isn't just a line; it's a nod to the girlies who share their Erewhon smoothies, matcha lattes and tunacados and have already made breakfast chic The takeaway: Pairing the right talent builds fan excitement, reaches new audiences and creates authentic, buzz-worthy content. Just check the comments for proof.

During my days with AnitaB.org India I came up with the term "aspiration deficit", for the inexplicable lack of ambition I encountered among young girls. They were all smart, and had access to resources, but chose to downplay and move along without creating a ripple. In this clip, Vineeta talks about the existence of a boy’s club in organizations, which tilt the processes in favour of the men who can take the time to network and build relationships. Women often lose out on this due to not having the time to network, with work-life balance becoming a higher priority. The second factor she describes is the structural barrier. Most performance systems value aggression, assertiveness, self-promotion, etc which are not naturally associated with women. It is after this that Vineeta shares this profound insight – “When you ask a woman candidate in an interview what she wants to achieve in her career, she would say that she wants to contribute to the organization. She might admit in secret that she wants to become a CEO. But she learns to hide her ambitions early in life as society constantly pushes back. What if she doesn’t get married? What if she is considered too progressive for the family?” So, that's it! It is not so much of aspiration deficit, but aspirations hidden and most likely diverted into the homefront. The magic of GHCI was that it unleashed such hidden ambitions. We need more spaces like that. BTW, heartening to hear Vineeta say that this is changing. via Ekta Grover and with thanks to Kaushik Mukherjee #womenatwork #ambitions #aspirations #career #genderequity #dei

#People #Brand #MyLearnings: ———————————————- Once upon a time as a little kid, i always won many awards in drawing competitions and guess what my fav cartoon was -Mickey Mouse. I have this strongest memory from my childhood days with Mickey,Donald duck. Well wait what😜what’s got that to do with the post. Guess what no two brains can think same, two brains can simultaneously #collaborate to bring in best results for their #Brand. Walt Disney World. #MyExperience: It was hot.hotter,hottest 🥵🔥Our fam,all waiting for the show at the amphitheater to begin and guess what Erica R was selling this toys that makes bubbles. Can’t move jam packed at 9pm 🕘 but she was selling the products without selling. How cool 😎 is that? #Selling is not #selling. It’s #connectedness,#positivity,#happiness.#Connecting #clients. #customerfocus. We were all like watching her for an hour. Right when the show was about to begin, as i was sitting just two rows away. Saw her name tag and said “Great job Erica”,Guess what the young girls sitting next to me asked me”What did you say her name was” I said:”Erica” OmG they started yelling her name out loud”Erica,Erica”So all the people started a big loud noise👏. Another person started asking other people names and started screaming all the staff names. #SoMoral of the story: #AmazingPeople. Despite any new #tech is here.#People will make their #Brand heard with their #right emerging #energies with #synergies of amazing #unmatchedtalents. So #Strategy is #simple.#Appreciating the #people will help connect to all #stakeholders. Understanding their #problems and defining new #Problems.Well spreading the joy of #happiness. #BrandVisibility is to help our #Brands #excel for our #LeadersVision by #thinkingwaybigger despite being a #smalldot. Understanding the #valuedrivers creating a new #data and brining #uniqueness by #adapting to that situation and helping our #clients at all times. Being their for our #clientsjourney throughout. So post permission i am putting her video. Next time you visit big shout to #Erica R👏 #Research 🔬: [https://lnkd.in/gV5fcy_r] Revenue 💲: How much does The Walt Disney Company make in a day: The company's parks reported a revenue of $7.4 billion during a 90-day period, which to an avg ~$82 million /day or ~$60 million in profit/ day globally. Walt Disney World net worth in 2022 is ~$203.63 billion U.S. dollars. #SoWhat ⁉️: Just wondering How can we be a #valueadd to their great #innovative #Journey🧐. #NowWhat⁉️: Challenges forseen per say,Gen alpha’s don’t know #mickey #Minnie etc. 🙋♀️)How can they translate & correlate the newgen #thinktank? Please think it my way:Today we are into online streaming: 🙋♀️)How can The Walt Disney Company bring in their #vision to their #parks for #customers paying lot of money? 🙋♀️)How can they bring in new ways of may be half day tickets may be? #Innovation:Amazing to learn about #QR #Photopassaccess ,#Realtimedata, #Merchandising,#product..TBC

🏈 Reflections on Super Bowl 58 Halftime Show⁣. ⁣ Americans sure know how to throw a party! For years, I've been captivated by the spectacle of the Super Bowl halftime shows. ⁣ ⁣ This year, however, I found myself marveling not just at the grandeur of the event, but at the meticulous planning and execution behind the scenes – perhaps the hallmark of a detail-oriented project manager like me. ⁣ ⁣ 😂 I was poring over those charming irrelevant details – the time it took to change outfits and how it was executed (Usher's quick outfit change was facilitated by pants with side zippers), the cameramen rolling on the floor to get angles, the sundial striking 7’o clock as he stood on it and sang “At 7’o clock on the dot…” and on and on.⁣ ⁣ Yet, what many might not realize is that he had a mere 5 months to prepare for this 13-minute, unpaid spotlight – a critical juncture in his career. ⁣ ⁣ Indeed, money is not everything. Or like my marketing teacher would say, “𝐌𝐨𝐧𝐞𝐲 𝐢𝐬 𝐬𝐢𝐦𝐩𝐥𝐲 𝐚 𝐬𝐭𝐨𝐫𝐞 𝐨𝐟 𝐯𝐚𝐥𝐮𝐞 𝐚𝐧𝐝 𝐦𝐞𝐚𝐧𝐬 𝐨𝐟 𝐞𝐱𝐜𝐡𝐚𝐧𝐠𝐞. 𝐕𝐚𝐥𝐮𝐞 𝐫𝐞𝐬𝐢𝐝𝐞𝐬 𝐢𝐧 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐝𝐨 𝐟𝐨𝐫 𝐩𝐞𝐨𝐩𝐥𝐞 𝐚𝐧𝐝 𝐡𝐨𝐰 𝐲𝐨𝐮 𝐦𝐚𝐤𝐞 𝐭𝐡𝐞𝐦 𝐟𝐞𝐞𝐥.” ⁣ ⁣ Beyond the thrill, what stood out to me was the remarkable sustainability effort. The Allegiant Stadium in Las Vegas, where the show took place, was powered entirely by renewable energy from a nearby solar farm, boasting over 621,000 panels. Just imagine all of the lights. ⁣ Kudos to Roc Nation (I have my eyes on you 👍🏾) for signing that deal with the NFL to oversee a ‘marketing machine’ event, prioritizing elevated entertainment value and cultural inclusivity.⁣ ⁣ The Super Bowl halftime show is not just a spectacle; it's a testament to creativity, resilience, and meticulous planning. ⁣ ⁣ I look forward to an opportunity to contribute to such a cohesive production team on the world stage. ⁣ ⁣ Have a good week! ⁣ ⁣ #SuperBowl58 #HalftimeShow #EventPlanning #Sustainability #EntertainmentIndustry #marketing #projectdelivery