Mike Simon’s Post

Let's explore the impacts of the "Digital TV Revolution"! With the advent of on-demand content, personalized recommendations, and flexible viewing, viewers are gaining more control over their entertainment choices. What impacts do you think it will have? Comment below. Read the full article here: https://buff.ly/3ZWqXIH #TVStreaming #DigitalTVRevolution #IP #Cable

[PDF] Interactive TV Technology & Markets H.O. Srivastava digsell https://lnkd.in/eA6h5cQc This forward-looking book focuses on interactive television and illustrates how it’s changing the face of TV broadcasting. It provides important technical, strategic and creative expertise to assist the reader in the development of interactive systems, and his or her assessment of their future business potential. Learn how this new aesthetic, interactivity, has given rise to the development of unique design practices and embedding of extended codes and syntax in the programmes, and how bandwidth limitations associated with analogue TV signals are eliminated, as cable, satellite and terrestrial TV network operators switch to digital bandwidth, providing more interactive content, globally. Examples … Read More » https://lnkd.in/euDNJcKZ

Enter TV Boss Fire – touted as the ultimate TV channel and management solution on the planet. With its promises of simplicity, versatility, and unparalleled functionality, TV Boss Fire aims to revolutionize the way we engage with television content. In this review, we delve into the features, benefits, and potential drawbacks of this groundbreaking platform to determine if it lives up to the hype.

According to one research study, about 5% of cable/satellite subscribers have stopped watching the services but are still paying monthly subscriptions. Another 18% have significantly reduced their cable/satellite viewing in favor of streaming content. Another sign that consumers care less about the platform and more about compelling content. Also, getting people to change habits - including paying monthly cable bills - is sometimes challenging, for better or for worse.

Connected TV content scores a 13% higher attention index and eye opening 75% higher coviewing rate compared to linear TV, according to LG solutions and Tvision. Source: Viewer Attention Study: Harnessing the Power of CTV (emarketer.com) #digitaladvertising #CTV #attentionmetrics

FAST Channels Follow in the Footsteps of Diginets—Broadcast television’s transition from analog to digital signals promised to make way for a variety of new broadcast channels, allowing “multiplex” sub-channels where once only a single linear channel was possible. What emerged was a lot of cheap television, as these new channels were only profitable to operate when content costs were kept as low as possible, a strategy relying heavily on older library content and syndication. Current FAST services are an evolution of this business model. They both thrive on low operating costs, but while Diginets cut costs on the content side, FAST channels minimize their distribution costs, giving them a little more room to invest in content. This seems to be a key advantage as interest in FAST services soars in a way that diginets never did, though ATSC 3.0 does offer hope of putting broadcast TV back on the map of mainstream media consumers. #nextgenstreaming #freecast #streamingwars #nomoreappdiving #streaming #fastchannels https://lnkd.in/esRGeX8f

throwback research from Parks Associates -" TV Everywhere users are voracious consumers of video content from all sources and on all platforms. While broadcast TV and DVR recordings are important sources of TV programming and movie content for TV Everywhere users (as they are with average subscribers), OTT video services are the second most used sources of content among TV Everywhere users (Figure 6). They are significantly more likely to have used an OTT video service than average subscribers, including Netflix (over twice as likely), Hulu (almost three times as likely), and Amazon Prime (over four times as likely). While the number of viewing sessions is similar among both groups, TV Everywhere users spend more time watching content from a diverse set of sources, including DVDs, pay-TV video-on-demand, pay-per-view (PPV), and OTT video services than average pay-tv subscribers. Despite their frequent use of OTT services, cord cutting does not appear to be a greater risk among TV Everywhere users than other subscribers. When asked about future intention to discontinue a pay-TV service, the percentage of TV Everywhere users intending to cut the cord was virtually the same as for average subscribers (6%)." #history #trends #futurevideo23 #innovation #video

We're back with our regular spotlight on FAST channels, looking at the big news and developments that have dominated the FAST agenda and what this potentially means for its future in the TV and VOD ecosystem. This week, Head of TV Metadata Paula Collins comments on the recent news of VideoElephant's launch of two new FAST TV channels. The video content library owner has launched two channels on the Plex, Inc. platform: Beyond Paranormal and Travel Escapes. Now live in the US, Canada, UK, Ireland, Australia, and New Zealand on the Plex platform, what are the channels all about? Beyond Paranormal focuses on: 🛸👻 Extraterrestrial mysteries and paranormal content such as UFOs, ghost sightings and conspiracy theories Whereas Travel Escapes offers content that looks at: 🍲💃History, cuisine, and cultures of global travel destinations Brian Cullinane, chief revenue officer of VideoElephant, stated that "... these channels showcase [their] commitment to providing captivating content that resonates with viewers’ diverse interests", confirming Paula’s view that the success of FAST depends on platforms identifying a gap in the viewing market and satisfying the audience’s appetite for nourishing niche content.  News Source: Digital TV Europe #fastchannels #streaming #tv #vod #plex #videoelephant #tvmetadata

🌐 Fast-Tracking into the Future of Broadcasting 🚀 In a dynamic media landscape, FAST channels are reshaping how we consume content and here are the key insights: 🔹 FAST seamlessly merges broadcast and broadband TV delivery systems, rapidly growing in global viewership and channel numbers, fueled by increased connected TV usage and viewer preference for free services. 🔹 While the US dominates FAST revenue, the UK and Europe already boast established free TV services, positioning FAST as an emerging yet promising market outside the US. 🔹 Objectives encompass monetizing aired content, personalized viewing experiences, diverse viewership, driving more traffic to core content, and experimenting with low-cost content strategies. 🔹 FAST content predominantly features library content, with premium services like sports and news gaining momentum. As we witness the transformative impact of FAST on TV consumption, let's continue this conversation! Share your thoughts on the future of TV below 📺 #fastchannels #tvproduction #mediaandentertainment #broadcastmedia #digitaladoption #fasttv #cloudmigration

Do we have your attention? Capturing attention today is more challenging than ever. Today, in partnership with CTV measurement leader TVision, we have released our new "Viewer Attention Study" to help brands command the attention and engagement they need to succeed: 🔸 CTV content scores a +13% higher attention index and an eye-opening +74% higher co-viewing rate compared to Linear TV 🔸 The power of co-viewing is undeniable with 88% engagement 🔸 Direct-to-Glass strategies hit the sweet spot with optimal frequency and personalization Unlock the insights that redefine reach and engagement in the CTV era. Full report available now. Download today! #advertising #streaming #connectedtv https://lnkd.in/e8zZrCci